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Saudi Fashion Commission Launches Pioneering ‘Sustainable Ihram Initiative’

The initiative focuses on recycling Ihram garments. SPA
The initiative focuses on recycling Ihram garments. SPA
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Saudi Fashion Commission Launches Pioneering ‘Sustainable Ihram Initiative’

The initiative focuses on recycling Ihram garments. SPA
The initiative focuses on recycling Ihram garments. SPA

The Saudi Fashion Commission unveiled its latest sustainable initiative, the Sustainable Ihram Initiative, during a news conference at the Islamic Arts Biennale

The initiative focuses on recycling Ihram garments by collecting, sorting, and repurposing textile waste from pilgrims to create new, sustainable Ihram attire.
The Fashion Commission launched the initiative in collaboration with Saudi Investment Recycling Company (SIRC), a leading company specializing in waste management and the circular economy, and Tadweem, a prominent company in sustainable fashion, aiming to transform used Ihram garments into new, eco-friendly Ihram clothing. The innovative process highlights the viability of textile recycling within the fashion industry and contributes to a more sustainable textile ecosystem.
Additionally, the commission partnered with SANKO Textile, a specialized group in sustainable textiles, with support from RE&UP, an innovative textile-to-textile recycling technology company, further reinforcing the environmental impact of the initiative.

The Sustainable Ihram Initiative aligns with Saudi Vision 2030’s environmental protection goals, marking a significant step toward a more sustainable fashion ecosystem in the Kingdom. It aims to promote sustainable practices, raise consumer awareness about textile recycling, and support the development of a circular textile economy in Saudi Arabia.
“The Sustainable Ihram Initiative demonstrates our commitment to innovation in sustainable practices, honoring the cultural and spiritual significance of the Ihram while safeguarding our planet for future generations,” said Saudi Fashion Commission chief executive Burak Cakmak.
He emphasized that the commission is committed to promoting a vibrant and sustainable fashion industry in the Kingdom in line with global sustainability standards, promoting conscious consumption and recycling.

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Fashion

Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
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Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)

German sportswear maker Puma narrowed the guidance range for its 2026 operating loss on Friday, slightly weakening the midpoint amid muted consumer demand even as its third-quarter sales beat market expectations.

Puma, which is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike, has been grappling with weaker demand and elevated inventory levels at sporting goods ‌retailers through which ‌it generates most of its sales.

The company ‌now ⁠expects an operating ⁠loss of €80 million to €130 million ($89 million to $145 million) in 2026, compared with a previous forecast for a loss of €50 million to €150 million.

Puma's third-quarter operating loss was €11.4 million, against a profit of €16.2 million a year ago and analysts' average forecast for a €10 million loss.

The figure includes a positive ⁠effect of €29.8 million from US tariff refunds ‌and one-off costs of €11.7 million ‌related to the company's cost efficiency program, it said.

"Our third-quarter ‌performance was in line with expectations as we continued ‌to move Puma through this transition year while laying the foundation for future growth," CEO Arthur Hoeld said in a statement.

Jefferies analysts said the results continued to point to a "complex reboot" ‌of Puma's consumer appeal as it seeks to revive growth. The company's shares rose ⁠6% in ⁠early trading.

Puma is investing in advertising to boost its brand and pursuing efforts to improve its credentials as a performance sportswear maker, particularly in running, where it has worked on its shoe technology.

Its quarterly sales fell 5% to €1.77 billion, but slightly beat market expectations of €1.75 billion. Inventories fell 24.3% to €1.6 billion on the back of lower purchasing volumes.

"Perhaps the one encouraging feature today is a reduction in inventory levels to already below the target expected by the end of this year," Jefferies said in the note to investors.

Fashion

Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
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Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo

German sportswear maker Adidas said on Thursday it expected Europe, its largest but worst-performing market, to return to growth in the last quarter of 2026, while it continued a strong run in China where it is outpacing rival Nike.

Heavy discounting at many retailers due to high inventory levels and promotional activities led to a slowdown in Europe, with sales contracting in the third quarter. The region accounts for almost a third of group sales.

Adidas ⁠CEO Bjorn Gulden ⁠told journalists the group had a strong order book despite the difficult situation of some European economies. The firm said the fourth quarter would be helped by delayed shipments moving into the period, and higher sales to wholesalers.

"We're still taking share and are doing pretty well," Reuters quoted Gulden as saying.

The company's Frankfurt-listed shares were up 4% by 1100 GMT on ⁠Thursday, with JPMorgan analysts pointing to the reassuring comments on an improving business in Europe.

Adidas said it expected high single-digit growth in Europe in the last three months of 2026, after currency-neutral net sales fell by 4% to €2.24 billion ($2.50 billion) in the third quarter.

By contrast, its quarterly sales grew by 12% in North America and 13% in Greater China, where it outperformed US rival Nike, whose sales have been falling there for almost two years.

"We see that other companies are struggling (in China), but I don't see anything right now ⁠that tells ⁠us that we see any clouds in the next quarters," Gulden said.

In its competition with Nike, Adidas has been investing in new styles, including the launch of its lightest-ever racing shoe, the Adizero Adios Pro Evo 3, which helped Kenyan runner Sabastian Sawe to crack the two-hour marathon barrier in April.

The group confirmed its previously released results for the third quarter and its raised guidance for the year, citing strong sales of its running and football lines.

Marketing and point-of-sale expenses were up 4% to €833 million, reflecting additional brand investments around the World Cup throughout July as well as normalizing marketing spend since August.

Fashion

Storied Paris Department Store Seeks Bankruptcy Protection

(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
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Storied Paris Department Store Seeks Bankruptcy Protection

(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)

Paris department store BHV Marais, which courted controversy last year with a partnership with Asian fast-fashion giant Shein, said Tuesday it had sought bankruptcy protection to protect its operations and jobs.

The bankruptcy procedure "is part of BHV's relaunch, not its failure," the company said, adding that the landmark store opposite Paris City Hall that employs 700 people will remain open.

The store's previous owner already had problems with brand-name boutiques it hosted over payment delays before it sparked controversy last year by announcing that BHV Marais would host Shein's first physical permanent store.

The announcement struck a raw nerve in a French public concerned about the disappearance of local jobs amid a flood of Asian imports, and triggered the departure of a number of brands.

The owner finally sold the business to a number of its managers in June, who promptly parted ways with Shein.

The new owners said that as part of that deal the ownership of part of the building was transferred, but they had yet to receive the funds, which adversely impacted their plans to revamp the business.

The owner of the building, the Canadian asset manager Brookfield, rejected that assertion, saying it does not have any outstanding sums due to BHV Marais.

French labor inspectors believe that BHV Marais has not been making payments, which its management has denied.