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Fashion Commission Showcases Saudi 100 Brands Exhibition at the Saudi Cup

The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA
The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA
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Fashion Commission Showcases Saudi 100 Brands Exhibition at the Saudi Cup

The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA
The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. SPA

The Saudi Fashion Commission showcased the work of some of Saudi Arabia’s most creative fashion designers at the prestigious Saudi Cup 2025, hosted at King Abdulaziz Equestrian Club in Riyadh.
A dedicated exhibition featured fashion and jewelry brands from the commission’s flagship incubator program, Saudi 100 Brands. Building on past successes at the Saudi Cup—the world's richest horse race and a prominent social occasion—the Commission highlighted the event's historical connection to fashion.
The Saudi Cup's elegant and elaborate dress code provided a prime opportunity to showcase the creativity and craftsmanship of Saudi designers. The exhibition featured exclusive pieces designed specifically for the event, reflecting the unique styles and perspectives of the participating Saudi 100 Brands designers.
These collections captured the elegance and excitement of the Saudi Cup.

CEO Burak Cakmak stated that the exhibition brought the vibrant energy and exceptional creativity of Saudi design to the forefront, demonstrating the Kingdom's impressive design talent.
“It underscores our commitment to promoting local talent on the biggest stages, both regionally and globally. We believe in the power of Saudi creativity, and we are dedicated to fostering the continued growth and success of the Kingdom's fashion industry,” Cakmak said.

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Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
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Boohoo Pushes Ahead with Debenhams Rebrand despite Frasers’ Opposition

Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)
Debenhams logo is seen on smartphone in front of a displayed Boohoo logo in this illustration taken January 25, 2021. (Reuters)

British online fashion retailer Boohoo said on Friday it would rebrand as Debenhams Group even though opposition from top shareholder Frasers meant the name change for its holding company did not get shareholder approval.

At a general meeting, 62.04% of votes cast supported the official name change, falling short of the required 66% of votes, the company said.

"This general meeting was only related to the technical name change of the ultimate holding company," the company told Reuters in an email.

"While this will now remain the same, the company is absolutely moving forward as Debenhams Group."

Boohoo had announced its rebranding earlier this month.

Frasers, which owns just over 29% of Boohoo shares based on LSEG data, voted against the resolution.

Frasers, majority-owned by British retail tycoon Mike Ashley, in January unsuccessfully tried to oust Boohoo's co-founder from the board, and the companies have been involved in a long-running corporate tussle.

Boohoo, boosted by an online shopping surge during the coronavirus pandemic, has been facing supply chain issues, weak demand and stiff competition from e-commerce firms such as Shein and Temu.

The company has said it sees the Debenhams brand having the potential to achieve multi-billion pound gross merchandise value in the medium term.

In March, Boohoo appointed Phil Ellis, Debenhams' finance director, as its CFO, following the appointment of Dan Finley as the group's CEO late last year.