Women Designers 'Not Getting the Breaks' Despite Global Fashion Shake-up

FILED - 28 March 2014, Switzerland, Basel: A view of the Italian fashion brand Gucci at the Baselworld international watch and jewelry fair in Basel. Photo: Patrick Seeger/dpa
FILED - 28 March 2014, Switzerland, Basel: A view of the Italian fashion brand Gucci at the Baselworld international watch and jewelry fair in Basel. Photo: Patrick Seeger/dpa
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Women Designers 'Not Getting the Breaks' Despite Global Fashion Shake-up

FILED - 28 March 2014, Switzerland, Basel: A view of the Italian fashion brand Gucci at the Baselworld international watch and jewelry fair in Basel. Photo: Patrick Seeger/dpa
FILED - 28 March 2014, Switzerland, Basel: A view of the Italian fashion brand Gucci at the Baselworld international watch and jewelry fair in Basel. Photo: Patrick Seeger/dpa

In fashion at the moment, as seen on catwalks: frills, corsets, big shoulder pads, and "naked dresses". Out of fashion: employing women as chief designers.

In the most recent Spring-Summer 2026 womenswear Fashion Weeks in Paris and Milan, the effects of a huge reshuffle at the top of the European luxury clothing industry were plain to see.

From Chanel, Dior, Celine, Balenciaga, Loewe to Jean Paul Gaultier, around 10 leading labels unveiled debut collections from new artistic directors.

In Milan, heavyhitters Gucci, Versace and Bottega Veneta spotlighted freshly appointed designers too.

On only one occasion, the new face taking the bow and applause at the end was a woman -- Britain's Louise Trotter at Bottega Veneta -- while Matthieu Blazy at Chanel and Jonathan Anderson at Dior both replaced high-profile female predecessors.

"It seemed that there was a bit of an opening (for women) just before Covid," Karen Van Godtsenhoven, a fashion academic at the University of Ghent in Belgium and guest curator for the 2023 exhibition "Women Dressing Women" at New York's Metropolitan Museum of Art.

"But I think Covid played a role in society at large in bringing back more conservative and reactionary ways of thinking. For the fashion industry it has meant going back to the old certainties of the male solo designer," she added.

Dana Thomas, an American fashion writer and author of "Deluxe: How Luxury Lost its Luster", puts the retreat down to the fact that the highly concentrated industry is dominated by conservative elderly male owners at LVMH, Kering and Chanel.

"I think that Chanel missed a really big opportunity in not hiring a woman to run a house that was founded by the most famous woman and influential person in fashion," she told AFP, referring to Gabrielle "Coco" Chanel.

She lists other labels created by illustrious 20th-century female designers -- Lanvin, Nina Ricci, Schiaparelli or Celine.

"They all have men as creative directors now," she said.

Recently appointed Sarah Burton at LVMH-owned Givenchy and Maria Grazia Chiuri at Fendi, named this week, are the only exceptions in the new boys club running major labels.

Family-owned Hermes, which has had two women in charge of its lines for more than a decade, announced on Friday that its menswear designer Veronique Nichanian was stepping down after 37 years.

The reasons for the male domination at the top of the industry are multiple.

"There is a glass ceiling for women in most industries, so in that sense luxury fashion is no exception, but it has its own specificities," explained Frederic Godart, a professor at French business school INSEAD and author of "Unveiling Fashion".

He cites the "historically male dominated" leadership of the industry, as well as its punishing work culture and pay inequalities that make it more difficult for women to rise to the top.

He called the absence of women in the latest mega-round of job changes "quite glaring" given that the industry "has collectively and in many instances claimed it cares about diversity."

The third reason he cites is the myth of the "male genius designer" which continues to influence decision makers.

The two most recent women designers at Chanel (Virginie Viard) and Dior (Maria Grazia Chiuri) were both widely seen in the industry as transitional or continuity figures, Van Godtsenhoven said.

She believes women are still consigned to roles of "craft" -- they are overwhelmingly present at all levels of the production process -- while men are seen as the "fashion" visionaries.

"I just think it's a cliche that remains in the heads of people. And I think it's very damaging, both to men and women in the industry," she explained.

As fashion schools continue to churn out a majority of women designers, there is no lack of female talent in the industry either.

In management positions, they are well represented, with Chanel, Gucci and Dior run by women (Leena Nair, Francesca Bellettini, and Delphine Arnault respectively).

Figures from luxury giant Kering show that women hold 58 percent of its management positions and are half of its executive board.

LVMH did not respond when contacted for comment.

Given the difficulties of rising to the top, experts say talented female designers like Iris van Herpen, Molly Goddard or Simone Rocha are instead taking the route of other women designers like Donna Karen -- starting their own labels.

"There's a whole generation of women who are really, really good, and they're just not getting the breaks," said Thomas.



Kering Seeks to 'Reignite Desirability' with Gucci Reset

(FILES) This illustrative photograph shows screens displaying the logo of the French company Kering, listed on the CAC 40, the main stock market index of the Paris Stock Exchange, in Toulouse on March 31, 2026. (Photo by Lionel BONAVENTURE / AFP)
(FILES) This illustrative photograph shows screens displaying the logo of the French company Kering, listed on the CAC 40, the main stock market index of the Paris Stock Exchange, in Toulouse on March 31, 2026. (Photo by Lionel BONAVENTURE / AFP)
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Kering Seeks to 'Reignite Desirability' with Gucci Reset

(FILES) This illustrative photograph shows screens displaying the logo of the French company Kering, listed on the CAC 40, the main stock market index of the Paris Stock Exchange, in Toulouse on March 31, 2026. (Photo by Lionel BONAVENTURE / AFP)
(FILES) This illustrative photograph shows screens displaying the logo of the French company Kering, listed on the CAC 40, the main stock market index of the Paris Stock Exchange, in Toulouse on March 31, 2026. (Photo by Lionel BONAVENTURE / AFP)

French luxury group Kering vowed Thursday to "reignite desirability" of its flagging Gucci label, once the jet set's most coveted brand, as it seeks to turn around its financial performance.

The giant Paris-based fashion conglomerate, which also owns Yves Saint Laurent and Bottega Veneta, chose Florence, the birthplace of its flagship double-G brand, to unveil its turnaround plans to investors.

Kering plans a "structural reset" to be completed by the end of the year that will make it more efficient in order to improve margins and restore financial discipline to its brands, AFP quoted the company as saying.

Kering promises to offer "the agility of a challenger, a renewed focus on desirability and a stronger commitment to execution," Chief Executive Luca de Meo said in a statement.

Whether Kering's new plan -- called ReconKering -- will be enough to revive the struggling Gucci brand is yet to be seen, especially given the tough selling environment facing the entire luxury sector amid geopolitical tensions and more cautious consumer spending.

Long the bright spot in Kering's portfolio and the darling of the fashion set before the Covid pandemic, sales of Gucci have since slumped by over a third to six billion euros last year.

While Gucci accounted for two-thirds of Kering's sales in 2019, that share fell to under 40 percent in 2025, pointing to its lackluster reception by luxury shoppers.

Profitability also sagged over this period.

Last year, Kering brought in Georgian Gen Z streetwear favorite Demna as Gucci's new artistic director while poaching De Meo from Renault, where he revitalized the automaker's lineup and financial performance.

Kering said it will go about "reigniting desirability by refocusing the brand around what makes it unmistakably Gucci, with clear creative direction, disciplined codes and a revitalized heritage with true cultural impact."

Sales in Gucci's first quarter declined by 14 percent to 1.35 billion euros, hit by shrinking demand in its key market of China and a cautious consumer environment due to the war in the Middle East.

Shares of Kering fell nearly two percent on the Paris stock exchange, underscoring investor's tepid response to the turnaround plans.

Kering gave few clues as to how exactly it would right the ship at Gucci, which enjoyed its headiest days under designer Tom Ford in the 1990s, who turned the leather goods brand into a fashion powerhouse beloved of the jetset.

"Gucci has had all sorts of issues. It's had issues on distribution. It's had issues on product. It's had issues on pricing," said Flavio Cereda, a luxury sector specialist at GAM, an investment firm, ahead of the investor day.

"Do people care about Gucci today? I don't think they do. Can people care about Gucci in six months' time? It's perfectly possible. We just don't know."

Kering said a new group platform will consolidate key functions such as purchasing, logistics, research and development and quality control for all its brands.

That will allow each brand within the portfolio to operate with more "power, speed and efficiency", Kering said.

For the group as a whole, Kering envisions doubling its recurring operating margin in the medium term to reach at least 22 percent, while improving its return on capital -- another measure of profitability -- by 20 percent, helped by more controlled inventory and selective investments.

By the end of 2028, Kering said, the group "will be in a phase of renewed, sustainable growth."


Kering Shares Slide After Gucci Sales Disappoint

A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)
A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)
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Kering Shares Slide After Gucci Sales Disappoint

A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)
A logo of fashion house Gucci is seen outside a shop in Paris, France, April 15, 2024. (Reuters)

Kering shares plunged as much as 10% on Wednesday after first-quarter sales at its Italian flagship brand Gucci dropped more than expected, underlining the challenges in reviving the brand's appeal.

Gucci sales fell 8%, the 11th straight quarterly decline, as the Iran war weighed on spending by Middle Eastern shoppers and curtailed international travel.

Shares ‌were down ‌8.5% to 255 euros at ‌0827 ⁠GMT and on ⁠track for their steepest daily decline in more than a year.

The result came days before Kering CEO Luca de Meo is due to unveil his strategic plan to turn around the 33-billion-euro ($39 ⁠billion) group's fortunes.

"While guidance was ‌confirmed, the timeline ‌for a Gucci turnaround remains uncertain and likely ‌gradual, against a challenging macro backdrop and ‌ongoing geopolitical tensions," Citi analysts wrote.

Like larger peers LVMH and Hermes, Kering is facing deteriorating demand from customers impacted by the conflict in the ‌Middle East.

Kering said it had seen strong demand for Gucci ⁠products ⁠in North America, but JPMorgan analysts said this was likely a trend for all luxury brands, rather than just Gucci, and pointed to double-digit declines in all other regions.

"This suggests, in our view, that the turnaround will take a lot longer, and much more work, than the bulls would hope for," they said.

Kering shares are down around 7% so far in 2026.


Texas Attorney General Probes Lululemon over Potential 'Forever Chemicals'

FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022.  REUTERS/Mike Blake//File Photo
FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022. REUTERS/Mike Blake//File Photo
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Texas Attorney General Probes Lululemon over Potential 'Forever Chemicals'

FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022.  REUTERS/Mike Blake//File Photo
FILE PHOTO: A Lululemon sign is seen at a shopping mall in San Diego, California, US, November, 23, 2022. REUTERS/Mike Blake//File Photo

Texas Attorney General Ken Paxton has launched an investigation into athleisure brand Lululemon over the potential presence of "forever chemicals" in its activewear, he said on Monday in a post on social-media platform X.

The probe will examine whether Lululemon's athletic apparel contains PFAS, which the brand's health-conscious customers would not expect based on its marketing, Paxton said. PFAS, or per- and polyfluoroalkyl substances, are a group of widely used materials called "forever chemicals" because they do ⁠not break down easily ⁠in nature.

"Lululemon does not use PFAS in its products," a company spokesperson said, adding it phased out the substance in fiscal 2023, after limited use in durable water repellent products.

According to Reuters, Attorney General Paxton said emerging research and consumer concerns have raised ⁠questions about whether certain synthetic materials in the apparel could be linked to endocrine disruption, infertility, cancer and other health risks.

PFAS are associated with harmful health effects in humans and animals, according to the US Environmental Protection Agency.

The Office of the Attorney General will examine Lululemon's testing protocols, restricted substances list and supply chain practices against state safety standards.

"If Lululemon has violated Texas law, it will be ⁠held accountable," Paxton ⁠said in his post.

The company spokesperson said they are aware of the inquiry and are cooperating.

Earlier this year, the company had to pull its "Get Low" workout collection from its website following user complaints, only resuming online sales after addressing the issues.

Lululemon, which appointed a former chief of jeans maker Levi Strauss to the board last month, has forecast weak annual results amid tepid demand and an ongoing proxy fight with its founder.