Saudi Arabia's Fashion Commission has launched a new training program focused on content creation within the fashion industry, designed to support Saudi talent in developing advanced digital communication and brand storytelling skills.
The program targets mid-level Saudi fashion designers and aims to enhance their capabilities in building brand identity, using digital marketing tools, and producing high-quality creative content that strengthens brand presence in competitive markets. Participants will also benefit from networking opportunities and exposure to international industry standards, SPA reported.
Delivered in collaboration with Fondazione Sozzani, the program begins with a virtual introductory session on November 25, followed by intensive in-person training in Milan from December 15 to 19.
The training will be conducted in English and combines theoretical and practical learning, giving designers specialized knowledge and hands-on experience to support their professional development and international visibility.
This initiative reflects the commission’s commitment to empowering creative talent, broadening access to global learning opportunities, and advancing the growth of the Saudi fashion sector.
