UK Fast-fashion Retailer ASOS Forecasts Annual Profit Miss on Somber Demand

Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay
Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay
TT

UK Fast-fashion Retailer ASOS Forecasts Annual Profit Miss on Somber Demand

Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay
Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay

ASOS forecast fiscal 2026 profit to be largely below analysts' expectations on Friday, as weak consumer demand weighs on the British fast-fashion retailer amid its efforts to check costs and revive the brand's appeal.

The firm is undergoing turnaround efforts to bolster income through cost-saving measures, such as inventory reduction and restructuring, as it also works to revive its fast-fashion appeal among its core base of shoppers in their 20s, Reuters said.

The company expects adjusted core profit for fiscal 2026 between 150 million pounds and 180 million pounds ($196.22 million and $235.46 million).

However, at the midpoint of 165 million pounds, that is below analysts' average expectation of 173 million pounds, according to a company-compiled poll.

In the UK, the group's biggest market, many Britons are delaying non-essential purchases amid sticky inflation and a high cost of living, waiting for Black Friday deals and the budget, which is adding to the pressure.

Adjusted core profit stood at 131.6 million pounds for the full year to August 31, missing estimates of 138 million pounds.



Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
TT

Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez

Zara owner Inditex, the world's leading low-cost fashion retailer, posted a record annual profit for the third year running on Wednesday, seeing off strong international competition.

The Spanish group, which includes top brands such as Massimo Dutti, Pull & Bear and Bershka, reported a profit of 6.22 billion euros ($7.23 billion) in the fiscal year ending January 31.

That marked a six percent rise on the 5.9 billion it raked in in 2024, which was also a group record, Inditex said.


Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
TT

Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)

Chanel 's Matthieu Blazy is still building. Six months into his tenure at the Parisian stalwart, the designer staged his second ready-to-wear collection at Paris Fashion Week Monday, where brightly colored cranes rose from a holographic floor — a deliberate signal that the construction is ongoing.

For Parisians who have spent years staring at the real thing above Notre-Dame cathedral, the set was perhaps less dreamy than intended.

The audience inside the Grand Palais suggested the foundations are solid: Margot Robbie, Oprah, Jennie, Kylie Minogue, Lily-Rose Depp, Teyana Taylor and Olivia Dean all turned up to watch the next floor go on.

Blazy took his cue from a quote from Gabrielle “Coco” Chanel: “We need dresses that crawl and dresses that fly.”

The collection was structured around that tension — plain against spectacular, function against fantasy — with a discipline his sprawling debut last October sometimes lacked.

The opening looks were austere by design. Black knit zip-ups, tweed blousons and boxy overshirts arrived with little more than four gold buttons to signal they belonged to Chanel.

In the vast runway space, they could read as underwhelming. But Blazy’s point was architectural: the suit, he said, is “the first brick” — and everything else rises from it.

That logic tracks to the founder.

In her apartment on Rue Cambon, a wall is covered in gauze painted gold — something poor made precious.

Chanel built a house on that idea, borrowing from everyday dress and elevating it. Blazy is doing the same with her codes, stripping the suit to a knit shirt jacket or pressed-tweed blouson before rebuilding it in silicone-woven fabric and metallic mesh.

The collection’s most provocative move was its silhouette. Blazy pulled waistlines dramatically low — belts slung to mid-thigh, pleated skirts starting where blazers ended.

The references were retro flapper filtered through a modern lens: drop-waisted twinsets, patchwork dresses with floral embroidery, vivid patterned knits with a twenties pulse.

A furry coat in bold geometric color could have been worn in a chic part of London's Camden.

Whether the ultra-low waistlines will land with the well-heeled clients who pack Chanel’s front rows is another question. Selling a radically new proportion to women with deep loyalty to the house is a different challenge than winning critical praise.

The final stretch answered that concern with force. Sequined plaid suits arrived in dazzling color. Beaded coats glinted with star-chart embroidery. Metallic mesh was woven to mimic tweed motifs, and several models wore pastel-tinted hair to match their looks.

Fabric flowers burst from bodices. Trailing ribbons, layered ruffles, and insect-wing detailing turned the runway into something closer to spectacle than commerce.

Blazy cast wide — teens through to women in their fifties — and let the show breathe, with a runway circuit that took models the better part of five minutes. He framed it all with seven pared-back black and cream looks, as if to say: whatever else changes, the Chanel you know isn’t going anywhere.

If this second outing holds — on the penultimate day of fashion week — Blazy has found something rare at a heritage house: a way to honor the founder’s voice without simply echoing it.


Hugo Boss Posts Annual Profit Above Expectations

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)
The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)
TT

Hugo Boss Posts Annual Profit Above Expectations

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)
The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. (Reuters)

German fashion group Hugo Boss reported a higher than expected annual operating profit on Tuesday, despite a challenging market environment.

The company reported earnings ‌before interest ‌and taxes (EBIT) of ‌391 ⁠million euros ($455 million) ⁠for 2025, up from 361 million euros a year earlier, and above analyst's average forecast of 379 million euros in a company-provided ⁠poll.

"2025 once again highlighted ‌the ‌rapid transformation of our industry, shaped by ‌technological innovation, evolving consumer preferences ‌and ongoing macroeconomic and geopolitical uncertainty," Chief Executive Officer Daniel Grieder said in a statement.

Luxury groups ‌have been struggling with tighter consumer spending, with the ⁠sector ⁠hit by slowing demand for fashion and accessories particularly in the US and China.

The premium fashion retailer said it will propose a dividend of 0.04 euros per share for 2025, compared with 1.40 euros a year earlier.