Milan Fashion Week: Five Trends and Buzzwords from Menswear Previews for Next Winter

Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)
Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)
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Milan Fashion Week: Five Trends and Buzzwords from Menswear Previews for Next Winter

Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)
Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)

The Olympic spirit permeated Milan Fashion Week, closing Monday, from Canadian designers Dsquared2 cheeky tribute to the Games, Emporio Armani’s in-store parade of Team Italia’s uniforms and Ralph Lauren’s celebrity-packed runway show, strong on ski resort wear as it prepares to outfit Team USA.

Fashion always reflects what is going on in the world at large, and the front-row chatter went beyond silhouettes, notably streamlined at Prada, and striking, inventive accessories, like Dsquared2’s hybrid winter footwear, to questions of diversity and sustainability.

Some highlights from four days of mostly menswear previews for Fall-Winter 2026-27:

Olympic Spirit The Italian fashion house Dsquared2, founded by Canadian twins Dean and Dan Caten, made a strong, if ironic, case for why they would have been a fun choice as Team Canada’s official Olympic outfitter for the Feb. 6-22 Games. Fellow Canadian Hudson Williams, the actor starring in the buzzy series “Heated Rivalry’’ about a gay hockey love story, opened the show, strutting down a fake-snow-covered staircase wearing a ripped double denim jacket and sparkly racing number.

Dsquared2 was a gold-medal contender for best footwear of the season. For women, the twins created a hybrid floating high heel that snaps into a sturdy ski boot at the ankle. The brand created a similar mashup for men. The designers played with Olympic imagery with their usual irreverence, including an intarsia Gold medal on a ski sweater, yet mindful of the International Olympic Committee’s strictly enforced copyrights.

Ralph Lauren presented a much more patrician approach to mountaineering in its stately Milan palazzo, with a mélange of colorful patterned knits and cozy fleece jackets layered with puffers and flannel that evoked the brand’s wholesome American heritage. Shown to an intimate celebrity crowd that included Nick Jonas, Tom Hiddleston and Noah Schnapp, the collection offered a cozy entrée to the Olympic season, even as news from home was anything but reassuring.

"As a designer you feel the vibrations in the world. Living in New York City and traveling around the world, you feel the vibrations, and if you are sensitive to that, you develop an ear or a feel for the clothes that you think you're going to do the next season,'' founder Ralph Lauren said in a social media campaign before the show.

Hats off at Prada Prada’s co-creative directors Miuccia Prada and Raf Simons explored the range of men’s headwear, from berets to fedoras, made foldable as if origami, that when flattened could be snapped onto the back of outerwear.

Runway highlights included a modular men’s cape that fit over coats and jackets, giving a layer of protection and utility. Men’s dress shirts had T-shirt necklines and buttoned down the back; exaggeratedly long and purposely worn cuffs protruded from jacket sleeves.

The ultra-slim silhouette of base layer car coats had fashionistas talking, but Miuccia Prada was unapologetic: “That’s fashion.’’

“Talking about intellectual honesty, we are working for a brand that sells expensive clothes to possibly rich people, and so you have to deal with beauty, elegance, to understand what is believable,’’ she said.

Legacy and Sustainability Zegna creative director Alessandro Sartori’s latest collection is about wardrobe building over seasons with pieces that can endure generations, like the fashion house itself that recently named co-CEOs from its fourth generation.

Sartori said he aims to produce more than fashion, but pieces that offer both quality and aesthetics. The jacket of the season was longer and more voluminous with square shoulders that can be worn single-breasted, double-breasted or more casually in a unique formation of three horizontal buttons. The styling versatility is achieved with a clever button-reversing mechanism.

“Our customers are collectors, and not just fashionistas,’’ he said. “I want people to collect pieces like watches.’’

Underlining that brand identity, Zegna displayed behind glass a nearly century-old jacket made with the company’s own fabrics. Today, the family-run business controls about 60% of its supply chain, which gives it a unique footprint as other Italian brands are enveloped in a supply chain scandal.

Simon Cracker, a 15-year-old brand featuring upcycled fashion, is among a small cadre of fashion houses on the Milan runway that can talk up sustainability with any credibility.

Jewelry for Men From the red carpet to the runway, jewelry is becoming a central consideration for men’s wardrobes. Dolce & Gabbana’s evening looks were strong on lapel jewels, from big floral pins to ornate gold brooches embedded with watches, some with long, elegant chains — true heirloom pieces. Giorgio Armani included a smattering of subtle lapel pins for men.

Prada fastened its exaggeratedly long sleeves with gemstone cufflinks, like lapis lazuli and tiger’s eye. Mismatched sculptural earrings finished the look.

Diversity and inclusion Ghanaian designer Victor Hart made his Milan runway debut supported by the decade-old Afrofashion Association, with a strong collection of statuesque denim looks that incorporated street touches like industrial belting.

Milan fashion experienced a mini-Renaissance of diversity and inclusion in the wake of the Black Lives Matters movement in 2020, after designers like Stella Jean and Edward Buchanan as well as the Afrofashion Association's Michelle Ngonmo, demanded action. But the spotlight has dimmed more recently.

Casting models from different races is the easiest, and some say most performative, way to achieve diversity. And still brands fall short. Dolce & Gabbana, which weathered a storm in 2018 over advertisements that were perceived as anti-Asian, was called out on social media for all-white runway casting for Saturday’s menswear show.

French fashion TikToker Elias Medini called it “fifty shades of white," while Hanan Besovic, the influencer behind @ideservecouture, said “having a cast of all white models in 2026 is diabolical.’’



Prada’s New Milan Exhibition Turns a Century of Fashion into Fresh Discoveries

Visitors enjoy the Prada fashion brand permanent exhibition called "Pradasphere", offering a rare deep dive into the history, craftsmanship, and evolution of the iconic Italian fashion house, located inside the historic Galleria Vittorio Emanuele, in Milan, Italy, Friday, Nov. 6, 2026. (AP)
Visitors enjoy the Prada fashion brand permanent exhibition called "Pradasphere", offering a rare deep dive into the history, craftsmanship, and evolution of the iconic Italian fashion house, located inside the historic Galleria Vittorio Emanuele, in Milan, Italy, Friday, Nov. 6, 2026. (AP)
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Prada’s New Milan Exhibition Turns a Century of Fashion into Fresh Discoveries

Visitors enjoy the Prada fashion brand permanent exhibition called "Pradasphere", offering a rare deep dive into the history, craftsmanship, and evolution of the iconic Italian fashion house, located inside the historic Galleria Vittorio Emanuele, in Milan, Italy, Friday, Nov. 6, 2026. (AP)
Visitors enjoy the Prada fashion brand permanent exhibition called "Pradasphere", offering a rare deep dive into the history, craftsmanship, and evolution of the iconic Italian fashion house, located inside the historic Galleria Vittorio Emanuele, in Milan, Italy, Friday, Nov. 6, 2026. (AP)

Iconic A-line skirts twirl overhead, silver-covered handbags gleam in a secret underground passage and a spacesuit prototype brings more than a century of fashion history into the future at Prada’s new permanent exhibition in Milan, called “Pradasphere.”

The highly visual journey through the Italian luxury brand’s evolution is connecting Prada aficionados with the fashion house’s heritage in ways that go beyond nostalgia, and already is promising a commercial payoff.

“The exhibition is a multiplier,” said Lorenzo Bertelli, Prada Group's chief group marketing officer.

Prada projects that the Pradasphere exhibition anchoring the brand's expansion in the Galleria Vittorio Emanuele shopping arcade will add 100 million euros ($111 million) in annual revenues, and Bertelli said that target could be surpassed.

Pradasphere is fully booked into the new year and Bertelli said visitors have shown a tendency to spend more after immersing themselves in the brand’s history, sometimes going back to make an additional purchase after walking through the eight Pradasphere spaces.

“We see that the customers who go through the museum have a completely different perspective of the brand and also they browse the store with completely different minds,” said Bertelli, who has been identified as the future leader of the Prada Group. The 38-year-old, whose roles include executive chairman of Versace, is the son of creative director Miuccia Prada and Prada Group chairman Patrizio Bertelli.

Longtime Prada lovers will know that Mario and Martino Prada founded Fratelli Prada in 1913 in the historic Galleria. But they may never have seen in person the luxury bags and accessories, including a pleated evening bag with a devilish head-shaped clasp, its tongue sticking out, a detail that appeared on the Spring-Summer 2024 runway.

And it may be news that the brothers designed the brand’s signature inverted triangle logo.

Miuccia Prada’s third-generation entrance into the family business is announced with trademark nylon bags that she began designing in the 1970s, embodying the Prada high-low, industrial-luxury paradox, and a chocolate brown opera coat from her first runway collection presented in 1988.

The exhibition contains many runway hits, including the 2012 Flame heels and the Formica tile prints that gave birth to Prada’s “ugly chic” reputation, while also highlighting Miuccia Prada’s and the senior Bertelli’s reach into art, architecture, film and sport.

“Curiosity and having fun is what drives my parents,” the younger Bertelli said, adding that experimentation doesn't always bring immediate financial success, “but for sure it drives the enrichment of our story, and our culture and our knowledge.”

He cited as an example investments in sports and engineering made with the formation of the Luna Rossa America’s Cup sailing team in the 1990s, which helped develop the kind of materials expertise that led Prada to collaborate with Axiom Space on a space suit, a prototype of which is displayed at the end of the exhibition.

Prada helped design the suit’s outer layer, which is engineered to withstand extreme thermal conditions, as well as the high-performance inner layer, with a focus on thermal regulation and comfort. It is intended for astronauts walking on the moon on NASA’s Artemis IV mission, targeted for 2028.

Just 20 visitors are admitted to Pradasphere by appointment each hour to explore the compact eight rooms of the exhibition, which Bertelli promises will be in constant evolution.

Prada’s presence in the Galleria now spans eight floors, encompassing the existing Marchesi 1824 pastry shop and Osservatorio Fondazione Prada contemporary art space, alongside the new exhibition, private salon and apartment.

Most visitors end their journey in a secret underground passage connecting the menswear and womenswear boutiques, the latter occupying the original Fratelli Prada premises.

The passage contains “lesser-known” chapters from the brand’s history, including a chandelier dress created for Baz Luhrmann’s “The Great Gatsby.”

“It was a great experience,” said Luca Missio, an architect from the northeastern Italian city of Udine. “I recognized the stores I’ve visited around the world, in Tokyo and New York, in the models and displays. That was lovely.”


Tod’s Parts Ways with Creative Director Matteo Tamburini

Shoes of Italian luxury shoemaker Tod's are displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)
Shoes of Italian luxury shoemaker Tod's are displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)
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Tod’s Parts Ways with Creative Director Matteo Tamburini

Shoes of Italian luxury shoemaker Tod's are displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)
Shoes of Italian luxury shoemaker Tod's are displayed in the window of the company's store in Zurich, Switzerland, April 25, 2019. (Reuters)

Tod's creative director Matteo Tamburini will leave the company after nearly three years, the Italian luxury shoemaker said on Wednesday, without naming a replacement.

Tamburini, appointed in December 2023, previously worked at Bottega ‌Veneta. He ‌presented his ‌final ⁠collection for Tod's in ⁠September during Milan Fashion Week.

Tod's Chairman and CEO Diego Della Valle thanked him "for the creative and professional ⁠contribution he made during ‌his tenure, ‌for the commitment he ‌demonstrated, and for the ‌work carried out together with our company teams".

"I conclude this chapter with deep respect ‌for the work we accomplished and for the ⁠people ⁠who made it possible,” Tamburini said in the same company statement.

Tod's, previously listed in Milan, was taken private in 2024 by L Catterton, a private equity firm backed by French luxury group LVMH.


Sportswear Brand On Expects Higher Profit Margin After Strong Quarterly Sales

Shoes by On are pictured in the Swiss Sport Style shop, in Lausanne, Switzerland, September 14, 2021. (Reuters)
Shoes by On are pictured in the Swiss Sport Style shop, in Lausanne, Switzerland, September 14, 2021. (Reuters)
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Sportswear Brand On Expects Higher Profit Margin After Strong Quarterly Sales

Shoes by On are pictured in the Swiss Sport Style shop, in Lausanne, Switzerland, September 14, 2021. (Reuters)
Shoes by On are pictured in the Swiss Sport Style shop, in Lausanne, Switzerland, September 14, 2021. (Reuters)

Sportswear brand On raised its annual gross margin forecast after beating third-quarter sales estimates on Tuesday, as new product launches and celebrity collaboration efforts drove demand across its premium shoes and apparel collections.

The company has grown fast and expanded its store footprint globally, taking market share from bigger rivals such as Nike and Adidas.

The company said its holiday campaign ‌is underway and new ‌products are gaining traction. ‌On ⁠expects fourth-quarter sales growth ⁠to accelerate, even as it maintains its premium positioning and full-price discipline amid a promotional retail environment.

However, the company stuck to its annual sales forecast of 3.47 billion Swiss francs and 3.56 billion Swiss francs.

On, which authorized ⁠its first share buyback plan up ‌to $1 billion through the ‌end of 2029 in September, recently entered football, the ‌world's most popular sport, by signing Kylian Mbappe.

The ‌company did not mention him in the release after the French soccer star was forced to apologize for comments about Mao Zedong two weeks ago ‌that angered China.

US-listed shares were down 4% in volatile premarket trading. The ⁠stock ⁠has fallen nearly 20% so far this year.

On now expects fiscal 2026 gross profit margin to be around 67.5%, or about 66%, excluding US tariff refunds, compared with its previous forecast of at least 65%.

The Swiss company posted third-quarter sales of 931.4 million Swiss francs ($1.14 billion), compared with analysts' estimates of 929.3 million Swiss francs, according to data compiled by LSEG.