Stars Hit Paris Runways, but Fall’s Real Trend Was Dressing for Hard Times — and Real Life

 Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)
Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)
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Stars Hit Paris Runways, but Fall’s Real Trend Was Dressing for Hard Times — and Real Life

 Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)
Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)

The celebrities came first, as they always do at the Paris runways.

After Oprah Winfrey stole the show in the opening stretch of the nine-day week, Naomi Watts and Kai Schreiber were at Balenciaga. Rooney Mara, Diane Kruger, Alexa Chung, Elizabeth Olsen and Yseult turned up at Givenchy.

Sarah Paulson and Tracee Ellis Ross watched Celine. Chappell Roan was at Vivienne Westwood and then at McQueen, where Myha’la and Sophie Thatcher were also there. Chanel was still to come Monday, and Louis Vuitton capping the season Tuesday.

But this week was about more than the front row.

Paris Fashion Week ’s biggest houses are in reset mode, and the designers leading them are trying to answer the same hard question: How do you dress people when the world feels dark, loud and unstable?

First came clothes built to shield: high collars, wrapped coats and strong tailoring.

Then came the silhouette: a sharper line, as designers moved away from years of oversized dressing and back toward shape.

The third trend was glamour that looked less polished. Hair was messier, makeup was smudged, clothes felt rougher and the mood was darker. Luxury no longer looked sealed off from real life.

Armor for anxious times Balenciaga led the first trend.

In his second show, Pierpaolo Piccioli built the collection around darkness and the search for light, working with “Euphoria” creator Sam Levinson on a set tied to the series’ return.

The mood pushed the collection toward unease.

On the runway, that became balloon bombers, cocoon backs, portrait collars and face-framing necklines that made the body look guarded.

Even the softer draped dresses kept that mood: these were clothes for a hard world.

Givenchy pursued a similar path and made it more personal. Sarah Burton’s third show felt like the one where her point of view clicked.

She was not proposing one ideal woman, but many women and many ways of being strong, with exact tailoring, strong coats, peplum hips, velvet, shearling and evening looks grounded in real life.

Burton's collection was about how women put themselves back together in the world they are living in. That idea gave the clothes force. They were polished, but still connected to it.

Junya Watanabe pushed the idea furthest, turning gloves, motorcycle gear and emergency blankets into couture-like forms.

McQueen did the same, with Seán McGirr talking about paranoia, perfection and the strain of always being seen. His slashed leather trousers, low-slung minis and chainmail-like textures suggested exposure, but also defense.

The second big trend was silhouette.

After years of volume, slouch and oversized ease, Paris is moving back toward the body.

Celine made that shift most clearly. Michael Rider’s third outing felt like a designer settling into his idea.

He wanted clothes for living in. His coats and suits sat closer to the torso. His trousers kicked out in cropped flares. His menswear came in long, narrow overcoats that looked crisp rather than inflated.

Rider also suggested that the long dominance of oversized dressing may be breaking.

His version of sharpness was not stiff or nostalgic. It had ease, but it also had character.

Classic clothes came back with a little edge: smaller details, stranger proportions, a more exact line.

That made Celine a clear mood-setter.

Paris runways were after presence, just no longer through sheer size.

You could see that shift elsewhere, too. Burton relaxed the strict hourglass she established earlier at Givenchy, but she did not give up shape.

Piccioli used collars and cocoon backs to frame the figure rather than bury it. McQueen’s low-rise minis and neat boots pointed the same way.

The season’s line was stronger, cleaner and closer to the body. After years of volume, Paris was asking for something more exposed. Stand up. Be seen. Take shape.

The third trend was less polished glamour.

Designers still wanted beauty, but they wanted friction too.

Rider evoked the messier inner lives beneath beautiful clothes.

Piccioli used shadow to keep darkness close.

Burton filled Givenchy with distinct female characters instead of one polished ideal.

Paris repeatedly rejected sterile luxury. Taken together, the strongest shows suggested a week less interested in escape than in resilience. The best designers were not trying to make the world disappear.

They were trying to arm women for it.



Zalando Says AI Drives Productivity and Expects Higher Profit, Shares Jump

FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa
FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa
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Zalando Says AI Drives Productivity and Expects Higher Profit, Shares Jump

FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa
FILED - 22 October 2013, Thuringia, Erfurt: A general view of the logistics center of online retailer Zalando in Erfurt. Photo: Marc Tirl/dpa-Zentralbild/dpa

European online fashion retailer Zalando said on Thursday its use of artificial intelligence was making its business more efficient and productive, as it forecast full-year adjusted operating profit to grow in 2026 and launched an up to 300-million-euro ($346 million) share buyback.

Zalando shares jumped 7% in early trading as investors welcomed the positive outlook, providing some succour to the stock that had tumbled sharply from peaks in 2021 when the pandemic boosted online shopping.

Zalando ⁠said AI-generated product ⁠images were saving money and time on ad creation and enabling it to publish 70% more content, while an AI virtual try-on was also helping shoppers pick their correct size, reducing size-related returns - a major headache for online shopping platforms.

Analysts said concerns had been growing over the risk to Zalando from AI, with some worried consumers could use large-language models like ⁠ChatGPT to research products and shop online, bypassing the company's platform.

The Berlin-based company, which sells clothes, shoes and accessories from thousands of brands including Nike, Hugo Boss, and Coach, expects adjusted earnings before interest and taxes (EBIT) of 660 million to 740 million euros in 2026, compared with 591 million euros in 2025.

"We are providing our customers and partners with experiences and services that seemed impossible just a few years ago while making our own operations more efficient," Robert Gentz, co-CEO of Zalando, said in a statement.

Zalando, whose business-to-business arm sells services to other retailers and ⁠brands, also announced ⁠its software unit Scayle signed a deal with Levi's to run its worldwide ecommerce, which JP Morgan analysts said investors would welcome given the brand's status and size.

The company expects gross merchandise volume growth of 12% to 17% in 2026, after GMV - a key revenue metric measuring the value of all goods sold - grew 14.7% to 17.56 billion euros in 2025.

Zalando's active customer numbers increased to 62 million in 2025 from 51.8 million in 2024, while the average order value was 62.8 euros, up from 61 euros a year earlier.

The company said it would repurchase up to 20 million shares with a total price of up to 300 million euros.


Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
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Zara Owner Inditex Posts Record Profit in 2025

Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez
Shoppers walk past a Zara clothes store, part of the Spanish group Inditex, in Las Palmas de Gran Canaria, Spain, December 13, 2022. REUTERS/Borja Suarez

Zara owner Inditex, the world's leading low-cost fashion retailer, posted a record annual profit for the third year running on Wednesday, seeing off strong international competition.

The Spanish group, which includes top brands such as Massimo Dutti, Pull & Bear and Bershka, reported a profit of 6.22 billion euros ($7.23 billion) in the fiscal year ending January 31.

That marked a six percent rise on the 5.9 billion it raked in in 2024, which was also a group record, Inditex said.


Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
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Margot Robbie, Oprah Watch Blazy Transform Chanel with Color and Craft

Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)
Models present creations from the Fall/Winter 2026 collection of French-Belgian designer Matthieu Blazy for Chanel during Paris Fashion Week, in Paris, France, 09 March 2026. (EPA)

Chanel 's Matthieu Blazy is still building. Six months into his tenure at the Parisian stalwart, the designer staged his second ready-to-wear collection at Paris Fashion Week Monday, where brightly colored cranes rose from a holographic floor — a deliberate signal that the construction is ongoing.

For Parisians who have spent years staring at the real thing above Notre-Dame cathedral, the set was perhaps less dreamy than intended.

The audience inside the Grand Palais suggested the foundations are solid: Margot Robbie, Oprah, Jennie, Kylie Minogue, Lily-Rose Depp, Teyana Taylor and Olivia Dean all turned up to watch the next floor go on.

Blazy took his cue from a quote from Gabrielle “Coco” Chanel: “We need dresses that crawl and dresses that fly.”

The collection was structured around that tension — plain against spectacular, function against fantasy — with a discipline his sprawling debut last October sometimes lacked.

The opening looks were austere by design. Black knit zip-ups, tweed blousons and boxy overshirts arrived with little more than four gold buttons to signal they belonged to Chanel.

In the vast runway space, they could read as underwhelming. But Blazy’s point was architectural: the suit, he said, is “the first brick” — and everything else rises from it.

That logic tracks to the founder.

In her apartment on Rue Cambon, a wall is covered in gauze painted gold — something poor made precious.

Chanel built a house on that idea, borrowing from everyday dress and elevating it. Blazy is doing the same with her codes, stripping the suit to a knit shirt jacket or pressed-tweed blouson before rebuilding it in silicone-woven fabric and metallic mesh.

The collection’s most provocative move was its silhouette. Blazy pulled waistlines dramatically low — belts slung to mid-thigh, pleated skirts starting where blazers ended.

The references were retro flapper filtered through a modern lens: drop-waisted twinsets, patchwork dresses with floral embroidery, vivid patterned knits with a twenties pulse.

A furry coat in bold geometric color could have been worn in a chic part of London's Camden.

Whether the ultra-low waistlines will land with the well-heeled clients who pack Chanel’s front rows is another question. Selling a radically new proportion to women with deep loyalty to the house is a different challenge than winning critical praise.

The final stretch answered that concern with force. Sequined plaid suits arrived in dazzling color. Beaded coats glinted with star-chart embroidery. Metallic mesh was woven to mimic tweed motifs, and several models wore pastel-tinted hair to match their looks.

Fabric flowers burst from bodices. Trailing ribbons, layered ruffles, and insect-wing detailing turned the runway into something closer to spectacle than commerce.

Blazy cast wide — teens through to women in their fifties — and let the show breathe, with a runway circuit that took models the better part of five minutes. He framed it all with seven pared-back black and cream looks, as if to say: whatever else changes, the Chanel you know isn’t going anywhere.

If this second outing holds — on the penultimate day of fashion week — Blazy has found something rare at a heritage house: a way to honor the founder’s voice without simply echoing it.