Stars Hit Paris Runways, but Fall’s Real Trend Was Dressing for Hard Times — and Real Life

 Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)
Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)
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Stars Hit Paris Runways, but Fall’s Real Trend Was Dressing for Hard Times — and Real Life

 Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)
Models present creations by designer Victoria Beckham as part of her Fall/Winter 2026/2027 Women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 6, 2026. (Reuters)

The celebrities came first, as they always do at the Paris runways.

After Oprah Winfrey stole the show in the opening stretch of the nine-day week, Naomi Watts and Kai Schreiber were at Balenciaga. Rooney Mara, Diane Kruger, Alexa Chung, Elizabeth Olsen and Yseult turned up at Givenchy.

Sarah Paulson and Tracee Ellis Ross watched Celine. Chappell Roan was at Vivienne Westwood and then at McQueen, where Myha’la and Sophie Thatcher were also there. Chanel was still to come Monday, and Louis Vuitton capping the season Tuesday.

But this week was about more than the front row.

Paris Fashion Week ’s biggest houses are in reset mode, and the designers leading them are trying to answer the same hard question: How do you dress people when the world feels dark, loud and unstable?

First came clothes built to shield: high collars, wrapped coats and strong tailoring.

Then came the silhouette: a sharper line, as designers moved away from years of oversized dressing and back toward shape.

The third trend was glamour that looked less polished. Hair was messier, makeup was smudged, clothes felt rougher and the mood was darker. Luxury no longer looked sealed off from real life.

Armor for anxious times Balenciaga led the first trend.

In his second show, Pierpaolo Piccioli built the collection around darkness and the search for light, working with “Euphoria” creator Sam Levinson on a set tied to the series’ return.

The mood pushed the collection toward unease.

On the runway, that became balloon bombers, cocoon backs, portrait collars and face-framing necklines that made the body look guarded.

Even the softer draped dresses kept that mood: these were clothes for a hard world.

Givenchy pursued a similar path and made it more personal. Sarah Burton’s third show felt like the one where her point of view clicked.

She was not proposing one ideal woman, but many women and many ways of being strong, with exact tailoring, strong coats, peplum hips, velvet, shearling and evening looks grounded in real life.

Burton's collection was about how women put themselves back together in the world they are living in. That idea gave the clothes force. They were polished, but still connected to it.

Junya Watanabe pushed the idea furthest, turning gloves, motorcycle gear and emergency blankets into couture-like forms.

McQueen did the same, with Seán McGirr talking about paranoia, perfection and the strain of always being seen. His slashed leather trousers, low-slung minis and chainmail-like textures suggested exposure, but also defense.

The second big trend was silhouette.

After years of volume, slouch and oversized ease, Paris is moving back toward the body.

Celine made that shift most clearly. Michael Rider’s third outing felt like a designer settling into his idea.

He wanted clothes for living in. His coats and suits sat closer to the torso. His trousers kicked out in cropped flares. His menswear came in long, narrow overcoats that looked crisp rather than inflated.

Rider also suggested that the long dominance of oversized dressing may be breaking.

His version of sharpness was not stiff or nostalgic. It had ease, but it also had character.

Classic clothes came back with a little edge: smaller details, stranger proportions, a more exact line.

That made Celine a clear mood-setter.

Paris runways were after presence, just no longer through sheer size.

You could see that shift elsewhere, too. Burton relaxed the strict hourglass she established earlier at Givenchy, but she did not give up shape.

Piccioli used collars and cocoon backs to frame the figure rather than bury it. McQueen’s low-rise minis and neat boots pointed the same way.

The season’s line was stronger, cleaner and closer to the body. After years of volume, Paris was asking for something more exposed. Stand up. Be seen. Take shape.

The third trend was less polished glamour.

Designers still wanted beauty, but they wanted friction too.

Rider evoked the messier inner lives beneath beautiful clothes.

Piccioli used shadow to keep darkness close.

Burton filled Givenchy with distinct female characters instead of one polished ideal.

Paris repeatedly rejected sterile luxury. Taken together, the strongest shows suggested a week less interested in escape than in resilience. The best designers were not trying to make the world disappear.

They were trying to arm women for it.



Lululemon Slides as Bleak Forecasts Deepen Turnaround Worries

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
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Lululemon Slides as Bleak Forecasts Deepen Turnaround Worries

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo

Lululemon Athletica shares dropped 12% in ‌premarket trade on Friday after bleak quarterly and annual profit outlooks deepened concerns over the yoga apparel maker's turnaround amid slowing US demand, competition and tariff costs.

The stock is on track to lose more than $1.7 billion from its market value of $14.44 billion if losses hold.

The weak forecasts intensified pressure on the stock, which has lost nearly 63% of its value in the last 12 months, as investors question how quickly Lululemon can revive product momentum in its ‌key US market, ‌while competing with newcomers like Alo Yoga ‌and ⁠Vuori.

"Lulu has just ⁠entered the 'trap' phase, where fundamentals are deteriorating as competition in all categories remains stiff and pricing power is fleeting for its core franchises," Barclays analysts said.

Lululemon, known for its pricey leggings and athleisure wear, has joined peers in feeling the pinch from muted spending on higher-margin products. Waning brand ⁠appeal in North America, design missteps and a ‌lack of fresh styles ‌have also added to the pressure amid a leadership transition.

Investors are ‌watching whether incoming CEO Heidi O'Neill, a former executive ‌at struggling Nike, can revive sales after she takes over in September, a task eased by the May resolution of a months-long proxy fight with founder Chip Wilson that had weighed on ‌the stock.

"A full strategic reset under the new CEO is required," Jefferies analysts said.

NEGATIVE BRAND ⁠BUZZ ADDS ⁠WORRIES

Meghan Frank, interim co-CEO and chief financial officer, said its yoga campaign rolled out to win back shoppers "hasn't had the expected halo effect on other areas of our assortment" and cited "negative commentary" as a headwind.

The spike in negative brand sentiment across media and social channels was evident in key markets, Barclays said, including the United States and China, and was primarily related to recent concerns about material composition and product safety.

The company's forward price-to-earnings multiple is 10.06, compared with 22.85 for Nike and 15.10 for Adidas , according to LSEG data.


Designer Gabriela Hearst Still Believes in 'Brilliance of Humanity' Despite AI

Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
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Designer Gabriela Hearst Still Believes in 'Brilliance of Humanity' Despite AI

Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)

The "brilliance of humanity" will matter more, not less, in an AI world, Uruguayan designer Gabriela Hearst told AFP in an interview.

Natural materials and handmade craftsmanship are the hallmarks of Hearst's luxury brand, whose commitment to environmentally friendly fashion has secured her status as a sustainable style icon.

With celebrities including Kate Middleton, Julia Roberts and former US first lady Jill Biden wearing her personal brand, Hearst was also the first Latin American woman to lead the French fashion house Chloe from 2020 to 2023.

In a world threatened by climate crisis and the emergence of artificial intelligence, "there will be a genuine need for handmade creation," Hearst told AFP during a recent trip to Montevideo to present World Cup uniforms to the Uruguayan team.

"The human part, the part of our brain that is unique to us, the part that represents the brilliance of humanity, is going to matter more and more," she said.

The designer on the cusp of 50 prizes quality over quantity, and obstinately opposes fast fashion fads.

"There are so many clothes in the world," she said. "There's always a way to have a small amount, but of good quality."

Now based in New York, Hearst said she owes her intimate knowledge of quality, sustainability and "true beauty" to her native Uruguay.

"When I was little, I wanted to go travel, to see the world," she said.

"After traveling," she continued, "I was able to appreciate what it means to grow up with those star-filled skies, the nature, eating food from the land, the quality, the natural luxury that surrounded me."

"Clothes were passed down" in Hearst's community, she said, recalling picking through her mother's wardrobe filled with garments made by the family seamstress.

In her native country of 3.4 million people, hundreds of weavers work for Manos del Uruguay, a network of cooperatives that produces handcrafted garments for Hearst's brand.

The finished products end up on runways, Vogue magazine covers and even on-screen in "Sex and the City" movie sequel, where a multi-colored blanket designed by Hearst appears draped over Sarah Jessica Parker's legs.

"It's incredible that our craftsmanship reaches so far," said 60-year-old weaver Mabel Bargas, who works in one of the Manos del Uruguay workshops.

Hearst wants to leave a legacy of positive social impact by creating jobs and doing her bit for the environment.

"We can't afford to lose our human connection," she said, adding that people with privilege "have a responsibility to help others."


France Hits Shein with 22 Mn Euros in New Fines Over Consumer Violations

FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
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France Hits Shein with 22 Mn Euros in New Fines Over Consumer Violations

FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo

French authorities said Wednesday that they had imposed two fines on Shein totaling more than 22 million euros ($25.5 million), citing problems with product traceability, environmental labelling and delivery times.

The new penalties bring the total fines imposed by France against the Asian fashion giant to more than 210 million euros, AFP reported.

The latest fines were imposed by the government's consumer protection agency DGCCRF following a wide-ranging investigation targeting several e-commerce platforms, primarily based outside Europe, including Shein.

The first fine of 5.77 million euros targets Infinite Style Ecommerce Co Ltd (ISEL), which handles sales for Shein.

The DGCCRF accuses Shein of failing to comply with a 14-day period required for consumers to be able to reconsider certain purchases.

The watchdog also accuses the company of omitting mandatory traceability information, such as the countries where its clothing is woven, dyed and manufactured, and of failing to disclose the presence of microplastics in its fabrics.

Microplastics, primarily found in polyester, are released into the water with every machine wash, posing a serious environmental threat.

In addition, the agency imposed a fine of 16.73 million euros on Shein's subsidiary ISSL (Infinite Styles Services Limited), accusing it of violations of consumer law.

Shein has been under fire since it established operations in France.

It is widely criticized by campaign groups and politicians for generating environmental pollution, practicing unfair competition, selling goods that fail to comply with basic regulations and imposing poor working conditions in its Chinese factories.