A Nonprofit in France Is Fighting Fast-Fashion Waste, One Sneaker at a Time

 Mohamed Boukhatem, co-founder and director of SneakCoeurZ, a nonprofit organization giving used footwear a second life, poses in Champs-sur-Marne, east of Paris, Wednesday, March 25, 2026. (AP)
Mohamed Boukhatem, co-founder and director of SneakCoeurZ, a nonprofit organization giving used footwear a second life, poses in Champs-sur-Marne, east of Paris, Wednesday, March 25, 2026. (AP)
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A Nonprofit in France Is Fighting Fast-Fashion Waste, One Sneaker at a Time

 Mohamed Boukhatem, co-founder and director of SneakCoeurZ, a nonprofit organization giving used footwear a second life, poses in Champs-sur-Marne, east of Paris, Wednesday, March 25, 2026. (AP)
Mohamed Boukhatem, co-founder and director of SneakCoeurZ, a nonprofit organization giving used footwear a second life, poses in Champs-sur-Marne, east of Paris, Wednesday, March 25, 2026. (AP)

Hundreds of used sneakers arrive each week at a workshop east of Paris, where workers inspect them and ask a simple question: Can a shoe be saved?

The nonprofit SneakCœurZ is in the business of sorting the shoes to check which ones can be resold or redistributed, and which have to be rejected. It says it collected 30,000 pairs of used sneakers last year and resold 2,000 pairs, and wants to scale up that process.

“Today, there is no project of this scale in the sneaker sector,” said Mohamed Boukhatem, the organization's director general and co-founder. “We are the only ones able to industrialize both the processes and the collection of sneakers for reuse.”

The group's work underscores a growing waste problem in France, where the capital Paris is long one of the world’s fashion and luxury hubs.

The stakes are huge: the textile industry is among the world’s most polluting, and the fashion and textiles sector accounts for up to 8% of global greenhouse gas emissions, according to the United Nations. The European Parliament has said textiles were the third-largest source of water degradation and land use in the European Union in 2020.

Refashion, the French government-approved eco-organization for clothing, household linen and footwear, says 259 million pairs of shoes were sold in France in 2024.

It says only about a third of used textiles and footwear are separately collected, with much of the rest left in cupboards or thrown away with household waste.

At its workshop in Champs-sur-Marne, workers for SneakCœurZ inspect the used shoes and check which can be salvaged.

“The structural elements of the shoe are what determine whether we can refurbish it or not,” workshop manager Paul Defawes Abadie said.

“A damaged Velcro strap isn’t a deal breaker. A lace isn’t a deal breaker. Dirt is never a deal breaker,” he said. “What really matters is the wear of the structural materials, especially the outsole.”

Pairs that make the cut are cleaned from the sole upward, disinfected inside and, in some cases, whitened under UV light before being put back into circulation.

The nonprofit says it redistributed more than 7,000 pairs to people in need and helped create 19 jobs.

“Over the next three years, the goal is to triple or even quadruple these volumes and move to an industrial scale,” Boukhatem said.

France has tried to respond to the issue of fast-fashion waste with law, as well as rhetoric.

Its 2020 anti-waste law requires unsold nonfood goods to be reused, donated or recycled instead of destroyed.

Authorities introduced a state-backed repair bonus for clothing and shoes in November 2023. Separately, lawmakers are still working on a bill aimed at reducing the textile industry’s environmental impact.

The bill passed the National Assembly in March 2024 and the Senate in June 2025, and the government said in February that it was still aiming for a joint parliamentary committee this spring.



Zara Denies Infringing Jo Malone Trademark in Estee Lauder Case

The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo
The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo
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Zara Denies Infringing Jo Malone Trademark in Estee Lauder Case

The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo
The Zara clothing store logo is seen at the entrance of a store in Brussels, Belgium November 28, 2022. REUTERS/Yves Herman/File Photo

Fashion retailer Zara has denied infringing Estee Lauder's Jo Malone trademark, saying in UK High Court filings that it uses the perfumer's name on fragrances it sells in collaboration with her in line with principles the cosmetics giant set out in 2020.

Estee Lauder bought Malone's eponymous perfume brand and the rights to use her name in 1999. Malone left the company in 2006 and launched a new fragrance label, "Jo Loves", in 2011, before starting a perfume collaboration with Zara in 2019.

Although the Zara perfume bottles only feature its own branding, the lawsuit brought by Estee Lauder against Malone, "Jo Loves", and Zara's UK business is based on the words "Jo Malone" being included in the product descriptions on Zara's website and "Created by Jo ⁠Malone CBE, founder ⁠of Jo Loves" on the back of the packaging.

A spokesperson for The Estée Lauder Companies declined to comment on the defense filing by ITX, the UK subsidiary of Zara owner Inditex, which was seen by Reuters.

The spokesperson referred to the company's statement when the suit was filed in March, saying Malone agreed in 1999 to "refraining from using the Jo Malone name in certain commercial contexts, including the marketing of fragrances".

ITX said in its defense filing that Estee Lauder complained in August 2020 about "Jo Malone" being ⁠used in a post on Zara's official Weibo social media account in China, but that the US company's lawyers had said in October of that year that this was within the permitted scope of use.

The ITX filing said Estee Lauder's lawyers at the same time set out principles for Zara's use of the name, saying Zara should use "Jo Malone CBE,Ms Jo Malone,Ms Malone" or "Jo" to differentiate between the individual and the brand, and not refer to her as founder of the fragrance brand Jo Malone.

The wording on the perfume packaging and on Zara's website is in accordance with those principles, ITX said in the filing.

ITX said the case triggers the broader question of how Malone "can fairly and legitimately refer to herself" in light of Estee Lauder's trademark. The Zara perfume ⁠descriptions now read: "In ⁠collaboration with perfumer Ms. Jo Malone CBE, founder of Jo Loves."

Malone, who did not immediately respond to an emailed request for comment, posted a video statement on her personal Instagram account last month about the use of her name.

"Seven years ago, I started to work with Zara, they approached me, they didn't approach a company, they didn't approach a brand, they didn't approach a logo, they approached me, Jo Malone, the person ... we have gone above and beyond to make sure everyone understands this has nothing to do with Jo Malone London the company," she said in the statement.

ITX also denied Estee Lauder's claim of "passing off" - the practice of misleading consumers into thinking goods or services are those of another company - and denied the lawsuit's characterization of its perfumes as "budget".

On Zara's UK website the perfumes, including "Energetically New York,Elegantly Tokyo," and "Fashionably London" are priced at 35.99 pounds ($48.82) per 100ml bottle. Jo Malone perfumes sell for 122 pounds and above for the same volume.

Inditex declined to comment on the ITX filing.


Superdry Co-founder Jailed by UK Court for Eight Years for Rape

FILE - People cue in the rain waiting for the grand opening of the Superdry store in New York's Times Square, on May 9, 2012. (AP Photo/Richard Drew, File)
FILE - People cue in the rain waiting for the grand opening of the Superdry store in New York's Times Square, on May 9, 2012. (AP Photo/Richard Drew, File)
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Superdry Co-founder Jailed by UK Court for Eight Years for Rape

FILE - People cue in the rain waiting for the grand opening of the Superdry store in New York's Times Square, on May 9, 2012. (AP Photo/Richard Drew, File)
FILE - People cue in the rain waiting for the grand opening of the Superdry store in New York's Times Square, on May 9, 2012. (AP Photo/Richard Drew, File)

The co-founder of British fashion brand Superdry, James Holder, was sentenced to eight years in jail for rape on Thursday at a court in southwest England.

A jury found Holder, 54, guilty last week of raping a woman in 2022 after meeting her in a bar in Cheltenham.

Judge David Chidgey described the rape by the multimillionaire fashion boss as "a despicable piece of sexual violence.”

"It was about your sense of entitlement and your sense of doing what you wanted and your causal disregard for the victim's absolute right to say what she wanted to do with her own body," Chidgey told Bristol Crown Court.

Holder was one of the co-founders of Superdry in 2003, but left the group in 2016.

The streetwear brand was delisted from the London Stock Exchange in 2024 after announcing a drop in sales and has rebranded as Superdry & Co.


Zalando Posts Higher Quarterly Growth on AI-driven Efficiency Gains

05 May 2026, Hamburg: Co-CEO of Zalando David Schroeder speaks during the OMR digital trade show at the Hamburg Messe exhibition halls. Photo: Daniel Bockwoldt/dpa
05 May 2026, Hamburg: Co-CEO of Zalando David Schroeder speaks during the OMR digital trade show at the Hamburg Messe exhibition halls. Photo: Daniel Bockwoldt/dpa
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Zalando Posts Higher Quarterly Growth on AI-driven Efficiency Gains

05 May 2026, Hamburg: Co-CEO of Zalando David Schroeder speaks during the OMR digital trade show at the Hamburg Messe exhibition halls. Photo: Daniel Bockwoldt/dpa
05 May 2026, Hamburg: Co-CEO of Zalando David Schroeder speaks during the OMR digital trade show at the Hamburg Messe exhibition halls. Photo: Daniel Bockwoldt/dpa

European online fashion retailer Zalando on Wednesday reported stronger quarterly growth, citing investments in artificial intelligence that were improving its efficiency.

Gross merchandise volume (GMV), a key revenue metric measuring the value of all goods sold, rose 21.7% to 4.3 billion euros ($5.03 billion) in the first quarter, compared to 3.5 billion euros a year earlier, Reuters quoted the company as saying.

Zalando highlighted the impact of its "Zalando Assistant", a chat-based AI tool that acts like a fashion stylist, providing beauty advice ⁠and allowing customers ⁠to receive personalized product suggestions through conversations.

The company added that AI-generated images were also helping it bring new partner items online faster and improve quality, allowing it to publish about 85% more content.

"Our strong first quarter demonstrates the strength of our strategy. We are very ⁠satisfied with the progress we’re making in strategically scaling AI innovations and integrating ABOUT YOU,” Co-CEO Robert Gentz said in a statement.

Zalando is investing heavily in refining its offer to customers and strengthening its European logistics network, which it has also opened up to partners, as it seeks to drive growth amid faltering consumer spend and competition from fast-fashion retailers with cheaper offerings such as Shein.

It concluded its acquisition of About You last year, in ⁠a deal ⁠valuing its smaller rival at 1.13 billion euros.

Shares in Zalando were flat by mid-morning, after initially rising as much as 4.6% in early trading.

The company confirmed its full-year guidance for 2026.

"Given the relatively high short interest, we would expect the stock to move higher, although the lack of implied upgrades and ongoing concerns on the mid-term outlook from the development of agentic commerce, mean that any material move up is unlikely to be sustained in our view," analysts at J.P. Morgan said.