Burberry's Quarterly Sales Hit by Iran War-driven Tourism Slump

People walk past the Burberry store on Regent Street in central London on May 12, 2026. (Photo by Adrian DENNIS / AFP)
People walk past the Burberry store on Regent Street in central London on May 12, 2026. (Photo by Adrian DENNIS / AFP)
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Burberry's Quarterly Sales Hit by Iran War-driven Tourism Slump

People walk past the Burberry store on Regent Street in central London on May 12, 2026. (Photo by Adrian DENNIS / AFP)
People walk past the Burberry store on Regent Street in central London on May 12, 2026. (Photo by Adrian DENNIS / AFP)

Burberry reported fourth-quarter sales in line with expectations on Thursday, as the Iran war dampened tourism and buying activity, offsetting gains from the British luxury brand's heritage-focused turnaround.

A hit to global travel and rising living costs linked ⁠to the Middle East ⁠war have disrupted early signs of recovery in the $400 billion luxury market, squeezing profits and deepening a downturn that followed the post-pandemic ⁠boom.

Burberry, seen among the least exposed luxury companies, reported comparable retail sales growth of 5% in the three-month period ended March 28, bringing annual growth to 2%, in line with analysts' expectations in a company-compiled poll.

However, sales in Europe, the Middle East, ⁠India ⁠and Africa fell 2% in the fourth quarter, while other regions recorded strong growth, Reuters reported.

Burberry also said that Chair Gerry Murphy will be retiring later in the year, and will be succeeded by William Jackson.