What Message is Hamas Sending by Resuming Rocket Fire on Israel?

Emergency personnel work at an impact scene following a hit by a rocket fired from the Gaza strip towards Israel, in Ashkelon, Israel April 6, 2025. REUTERS/Amir Cohen
Emergency personnel work at an impact scene following a hit by a rocket fired from the Gaza strip towards Israel, in Ashkelon, Israel April 6, 2025. REUTERS/Amir Cohen
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What Message is Hamas Sending by Resuming Rocket Fire on Israel?

Emergency personnel work at an impact scene following a hit by a rocket fired from the Gaza strip towards Israel, in Ashkelon, Israel April 6, 2025. REUTERS/Amir Cohen
Emergency personnel work at an impact scene following a hit by a rocket fired from the Gaza strip towards Israel, in Ashkelon, Israel April 6, 2025. REUTERS/Amir Cohen

The launch of 10 rockets by Hamas’s armed wing, the Izz ad-Din al-Qassam Brigades, toward Israel on Sunday surprised many observers, marking a sharp escalation in rocket fire that had largely been limited to one or two missiles since Israel broke a truce on March 18.

Most recent rocket attacks were believed to have come from the Palestinian Islamic Jihad, but Sunday’s barrage was claimed by Hamas, signaling a possible shift in the dynamics of the conflict.

According to Israeli claims, the rockets were fired from the al-Zawaida area, north of Deir al-Balah in central Gaza. However, field sources told Asharq Al-Awsat the rockets were launched from a different location — one that has rarely been used for such operations.

The recent rocket barrage by Hamas may have carried a deeper strategic message, the sources told Asharq Al-Awsat, suggesting the attack was intended to raise questions within Israel about the group’s ability to access its missile arsenal — or hint at a regained capacity to manufacture rockets.

Hamas sources declined to specify when the rockets used in the latest attack were produced but stressed that the decision to launch was shaped primarily by field conditions and the assessment of fighters and commanders on the ground.

“At times, we aim to send specific political messages,” said a Hamas source, who requested anonymity.

“For example, we want to underline that Israel has failed to defeat the movement and its military wing, despite carrying out assassinations of senior and field-level commanders,” they added.

Hamas has denied that its latest rocket barrage was a direct response to the recent assassinations of senior figures, saying the attack was part of its broader reaction to what it described as “ongoing massacres” committed by Israel against the Palestinian people.

“This was a routine response within the framework of confronting continuous Israeli aggression,” the Hamas source told Asharq Al-Awsat, rejecting suggestions that the assault was linked to specific events.

The timing of the rocket fire raised eyebrows, coming just hours after a rare protest in Jabalia refugee camp in northern Gaza, where demonstrators chanted against Hamas, condemned the rocket attacks, and demanded an end to the war.

Protesters also called for Hamas to relinquish control of the Gaza Strip and stop speaking on behalf of its residents.

Asked whether the barrage was meant to send a message to a restless population, Hamas sources denied any connection.

“The rocket fire had nothing to do with the protest in Jabalia,” one source said, pointing to similar demonstrations in recent weeks that were not followed by rocket launches.

When pressed about the implications of such protests for the group’s future in Gaza, the source said internal discussions had taken place.

“The movement recognizes people’s right to express themselves — but not at the expense of the resistance,” the source said.

“There must be clear national guidelines that prioritize ending the war while preserving the legitimacy of the resistance,” they added.

Gaza Governance

Hamas also pushed back against accusations that it is clinging to power in Gaza, placing blame on rival faction Fatah and Israel for blocking proposals aimed at resolving the territory’s political deadlock.

“Hamas has no issue stepping down from governing Gaza,” a source said. “The real obstacle lies with others who have rejected every proposal laid on the table.”

The source pointed to a proposed community support committee, formed with Egyptian mediation, which was meant to take over governance duties. “We showed maximum flexibility, but neither Fatah nor Israel accepted this mechanism,” the source added.

As for whether stepping down from power could weaken Hamas's influence in Gaza, the source appeared unconcerned. “The movement is confident in its endurance,” the source said.

“Even if Hamas relinquishes control and enters a long-term ceasefire, it will continue to exist and maintain its presence,” they affirmed.

A Fatah delegation had held talks with Egypt’s Foreign Minister Badr Abdelatty two days ago, focusing primarily on internal Palestinian reconciliation and the future governance of Gaza, as Hamas signaled readiness to hand over administrative responsibilities to a proposed community support committee.

Multiple Hamas sources told Asharq Al-Awsat that the group had informed Egyptian officials of its willingness to allow a minister from the Palestinian Authority’s Ramallah-based government to head the committee, with a deputy from Gaza appointed to assist.

A Hamas delegation is expected to travel to Cairo in the coming days to continue discussions with Egyptian officials on the evolving plans for Gaza’s administration and broader efforts to resolve the internal Palestinian divide.



Johnny Moore… What Do We Know About Chairman of Gaza Humanitarian Foundation

People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)
People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)
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Johnny Moore… What Do We Know About Chairman of Gaza Humanitarian Foundation

People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)
People carrying boxes and bags containing food and humanitarian aid packages distributed by the Gaza Humanitarian Foundation last month in Rafah, in southern Gaza. (AP)

As the world condemned the killings this week of dozens of hungry Palestinians near US-backed aid sites in Gaza, the group responsible for distributing that aid quietly appointed a new leader: an evangelical Christian with ties to the Trump administration.

The group, the Gaza Humanitarian Foundation, which was founded last year, announced on Tuesday that Johnnie Moore, an American public relations professional, would be its new executive chairman after the previous chief quit.

Moore’s appointment comes as the foundation, which began handing out food boxes last week, temporarily halted operations on Wednesday to work on “organization and efficiency.”

It had been racked by a resignation in its ranks, chaos at its distribution sites and violence nearby, including two shooting episodes in which dozens of Palestinians were killed, according to local health workers.

Here is what to know about Moore and his ties to the Trump administration.

A presence in the Oval Office

Moore was a spokesman for Liberty University, the Christian institution founded in Lynchburg, Virginia., in 1971 by the Rev. Jerry Falwell, for a dozen years before moving into the media industry and starting his own faith-based public relations firm.

He represented early evangelical supporters of President Trump, including Jerry Falwell Jr, who succeeded his father at Liberty University, and Paula White, who now leads the White House faith office.

Moore was co-chairman of the 2016 Trump presidential campaign’s evangelical advisory board and an influential figure during Trump’s first administration. He was part of a coalition of Christian leaders who paid regular visits to the White House, attending policy briefings, as well as prayer meetings in the Oval Office.

His public relations company, Kairos, was acquired in 2022 by JDA Worldwide, and Moore now serves as president of that larger firm.

When he announced the acquisition on social media, Moore referred to his work in public relations as his “day job” as he has had many other roles and projects linked to his faith and interest in foreign policy, including writing books on the persecution of Christians in the Middle East and Africa.

In 2017, Moore told The New York Times that he and other evangelicals had pressed Trump to recognize Israeli sovereignty over Jerusalem and to move the US Embassy there. “It has been an issue of priority for a long time,” he said.

Moore describes himself as “a bridge builder and peacemaker especially known for consequential work at the intersection of faith and foreign policy, especially in the Middle East.”

The embassy move drew condemnation from Palestinian and Arab leaders, the heads of many Christian churches in Jerusalem and much of the international community, which has long viewed the status of Jerusalem as a matter to be resolved through negotiations over a future Palestinian state.

A cheerleader for Mike Huckabee

Moore, like many evangelicals, including Mike Huckabee, the US ambassador to Israel, is committed to a Jewish state based on his interpretation of the Bible.

Some evangelicals view their support for Israel as an important element of their belief in biblical prophecy. Speaking to The Washington Post in 2018, Moore said he had advised White House officials that “those who bless Israel will be blessed.”

Moore cheered Huckabee’s nomination, saying on social media in November that “selecting a lifelong non-Jewish Zionist as the US ambassador to Israel sends a powerful message to friend and foe of America.”

Huckabee, 69, and Moore, 41, have walked similar paths as public figures and Christian media creators, and they have been described as friends in Israeli news media. The embassy did not respond to a request for comment on their relationship.

The new face of a troubled Gaza organization

Israel imposed a blockade on supplies entering the Gaza Strip in March, accusing Hamas of looting humanitarian aid. That embargo was lifted to a limited degree last month, after the international community raised alarms about widespread hunger in the enclave.

Israelis conceived of the new system to establish aid distribution sites run by American security contractors in the enclave. It was meant, officials said, to circumvent Hamas, which Israel accused of stealing assistance meant for civilians.

But the rollout of the Gaza Humanitarian Foundation’s operation has been chaotic. Its previous head resigned hours before the initiative was set to begin late last month, citing a lack of autonomy.

On Tuesday, Boston Consulting Group, a US advisory firm, said that it had stepped back from its involvement with the organization, that it had placed a partner who had worked on the project on leave and that it would conduct an internal review of its work.

Humanitarian organizations have criticized the foundation’s approach to aid distribution for a lack of independence from Israel, whose soldiers are positioned near the sites and have fired what the Israeli military has called “warning” shots on multiple occasions.

And the United Nations has refused to have anything to do with the effort because it says Israel is militarizing and politicizing humanitarian assistance and putting Palestinians in danger.

As reports of disarray at aid distribution sites emerged during the project’s first week, Moore said the effort was “working” and should be “celebrated.”

When the Gazan health authorities reported shooting deaths near one of the foundation’s sites, Moore reposted a statement from Huckabee accusing the news media and Hamas of spreading misinformation.

Moore lists 18 years of service with World Help, a Christian humanitarian organization, among his volunteer experiences, along with his new appointment at the Gaza foundation and his roles on various advisory boards, including that of the nonpartisan advocacy group Muslim Coalition for America and Haifa University in Israel.

In a statement about his appointment, Moore said he would help “ensure the humanitarian aid community and the broader international community understand what’s taking place on the ground.” The foundation declined a request for an interview.

*Ephrat Livni is a reporter for The New York Times’ DealBook newsletter, based in Washington.