More Than Half of Jordanians See Economic Situation As Worse

Antiques and souvenirs are displayed by a vendor next to Roman Amphitheatre in the downtown area of Amman, Jordan, August 1, 2017. Reuters/Muhammad Hamed
Antiques and souvenirs are displayed by a vendor next to Roman Amphitheatre in the downtown area of Amman, Jordan, August 1, 2017. Reuters/Muhammad Hamed
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More Than Half of Jordanians See Economic Situation As Worse

Antiques and souvenirs are displayed by a vendor next to Roman Amphitheatre in the downtown area of Amman, Jordan, August 1, 2017. Reuters/Muhammad Hamed
Antiques and souvenirs are displayed by a vendor next to Roman Amphitheatre in the downtown area of Amman, Jordan, August 1, 2017. Reuters/Muhammad Hamed

A recent survey showed that 57 percent of Jordanians currently see their economic situation worse than a year ago, while 11 percent said their situation today was better compared to last year and about a third of the population (32%) said their economic conditions have remained the same.

The poll, conducted by the Center for Strategic Studies at the University of Jordan, showed that 59 percent of Jordanians believed the situation in their country was not going in the right direction, while only 41 percent believed the opposite.

According to the survey, which was carried out on the occasion of the first anniversary of Hani al-Mulki's second government, economic problems in general are the most pressing issue for Jordanians, with more than 80 percent of respondents considering them to be their top priorities.

The survey, announced by the Director of the Center, Moussa al-Sheteiwi during a press conference on Wednesday, highlighted the most important problems facing Jordan, which included unemployment (23%), high prices and living cost (21%), the general economic situation (21%) and poverty (16%).

The results showed that the categories of professional unions and the state’s senior men and women had the most positive view on the current situation in the country, while the categories of party leaders and heads of professional and labor unions were the least optimistic.

On the assessment of citizens for government performance, the results showed that around the third of respondents believe that “the government was able to bear the responsibilities of the past phase.”

On the reasons behind the government’s inability to assume the responsibilities of the last period, the poll showed that this was due to four main reasons, including the rise of prices and the general economic situation, the increase in unemployment, the lack of achievements and reforms, and the government’s failure to fight corruption.

Asked on their spending per day on some goods and services compared to what they spent three months ago, 80 percent of the respondents said they now spent more on electricity than they did three months ago, 69 percent said they spend more on university education, and 67 percent spend more on food and drink.

The national sample gathered 1,824 persons aged 18 years and over, equally distributed between men and women and randomly selected from 162 locations covering all the regions of the Kingdom.

The sample of opinion leaders comprised 700 persons from seven categories, 100 persons of each category, with a response rate of 97 percent.



US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
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US Consumers to Bargain Hunt in Annual ‘Black Friday’ Spree

 A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)
A family eats lunch near a store advertising a Black Friday sale at the Pentagon City Mall in Arlington, Virginia, on November 22, 2023. (AFP)

US shoppers are coming out in force this holiday season, but the festiveness is being tempered by inflationary pressures that have abated but not completely faded.

After the sticker shock during the latter stages of the pandemic, a familiar frustration has settled in towards consumer prices that remain broadly elevated even if they have stopped rising rapidly.

Americans are "ready to open their wallets this holiday season," said the Conference Board ahead of Black Friday -- the day after Thanksgiving, which this year, falls on November 28 -- that traditionally sees US stores kick off the Christmas shopping season with steep discounts.

"US consumers plan to spend more than last year, but inflation reduces how far their dollars can go."

In this environment, nobody expects to pay the full price for items.

"Holiday shoppers are likely to increase their budgets this year versus last year but remain selective and are looking for discounts," said a note from Morgan Stanley.

The investment bank's survey found that 35 percent planned to spend more this holiday season. But nearly two-thirds would skip a purchase if an item is not adequately discounted, meaning a price cut of more than 20 percent.

"It's gonna be a good year, but I don't think that growth is going to be spectacular because consumers are still under pressure," predicted Neil Saunders of GlobalData.

Inflation remains above the Federal Reserve's two percent long-term target, rising in October to 2.6 percent on an annual basis from 2.4 percent in September. But that's significantly below the peak level of 9.1 percent in June 2022.

Other recent economic data has been solid. Unemployment remains low at 4.1 percent, while a preliminary GDP reading for the third quarter came in at 2.8 percent.

But Joe Biden's presidency coincided with about a 20 percent rise in consumer prices as Covid-19 pandemic lockdowns gave way to supply chain bottlenecks.

That inflation played a central role in the 2024 US presidential election, with Republican Donald Trump defeating Biden's appointed Democratic successor, Vice President Kamala Harris.

"There is still a perception among consumers that things are quite difficult," Saunders said. "So people are being quite cautious and careful in their spending."

- Tariff hit? -

How Trump's looming presidency will affect inflation remains to be seen. Industry groups have warned that tariffs favored by the Republican could reignite pricing pressures.

The National Retail Federation projected that a Trump tariff proposal floated during the campaign would dent US consumer budgets by as much as $78 billion annually.

But while tough potential trade actions are already preoccupying Washington trade groups, tariffs are not on consumer radars for the 2024 season, according to Saunders.

One challenge this year will be the shortness of the season.

Black Friday falls at the latest possible date on November 29, shortening the stretch between Turkey Day and Christmas on December 25.

But the impact of that dynamic on 2024 sales should not be overstated. Retailers in recent years have pulled the holiday shopping season ahead, with some vendors launching online "Black Friday" promotions as early as October.

Among the companies that have already begun discounts: the big-box chains Walmart and Target, electronics giant Best Buy and home-improvement retailer Home Depot.

Amazon officially launched "Black Friday Week" on Thursday.

NRF has projected holiday spending growth of between 2.5 and 3.5 percent in the 2024 season compared with the year-ago period, to as much as $989 billion over the two-month period.

Economists with the trade group have pointed to an easing of gasoline prices as a supportive factor.

Online sales are projected to grow as much as nine percent this season, extending a long-term trend. Black Friday itself has become a big occasion for online shopping, along with "Cyber Monday" three days later.

"Over time, we've moved from a period where it was just Black Friday, and maybe a little of the weekend, to it being a period of discounting that starts very early," said Saunders. "It's seasonal discounts."

There has been a diminishment of "doorbuster" sales that are known to draw hordes of waiting crowds, sometimes resulting in injury or worse.

Instead, increasing numbers of consumers are spreading out their purchases or opting to click through Black Friday promotions at home.