UAE Launches Fourth Industrial Revolution Protocol

 A side of the Global Future Councils sessions that concluded on Sunday in Dubai. Asharq Al-Awsat Arabic.
A side of the Global Future Councils sessions that concluded on Sunday in Dubai. Asharq Al-Awsat Arabic.
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UAE Launches Fourth Industrial Revolution Protocol

 A side of the Global Future Councils sessions that concluded on Sunday in Dubai. Asharq Al-Awsat Arabic.
A side of the Global Future Councils sessions that concluded on Sunday in Dubai. Asharq Al-Awsat Arabic.

In partnership with the World Economic Forum (WEF), the Emirate government launched Sunday the Fourth Industrial Revolution (4IR) Protocol.

During the second Annual Meeting of the Global Future Councils (AMGFC) in Dubai, the 4IR protocol was launched and it is an initiative that sets a regulatory framework for the tools and technologies already driving the next wave of human progress.

It encompasses three primary pillars: providing an integrated and secure data environment; formulating policies and legislation of the Fourth Industrial Revolution and building a unified system of values and ethics to guide 4IR technologies.

Mohammad Abdullah al-Gergawi, the Minister of Cabinet Affairs and The Future and Co-chair of the Global Future Councils, said that the Fourth Industrial Revolution Protocol not only consolidates the UAE government’s efforts to adopt 4IR tools and technologies, but demonstrates its commitment to addressing the moral and ethical concerns surrounding them.

Gergawi added: “The Fourth Industrial Revolution’s unprecedented technological capabilities require us to change the mechanisms that govern the work of vital sectors.”

The launching of the Fourth Industrial Revolution represents an initiative from the UAE, that presents perceptions for the vital sectors’ future and puts a framework for the regulating legislatives and policies in a way that contributes in empowering governments to provide better services for the community.

The Protocol will establish a massive integrated data environment to simulate the Fourth Industrial Revolution, permitting experts to meet its challenges via extensive data sharing and artificial intelligence.

It will also work to ensure privacy for the community, contribute to human happiness by instilling values and ethics into technological advances and address the inherent challenges new technologies bring to identify and combat possible negative effects on humankind.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.