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Saudi Arabia Establishes New Tourism Authority

Saudi Arabia Establishes New Tourism Authority
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Saudi Arabia Establishes New Tourism Authority

Saudi Arabia Establishes New Tourism Authority

Local tourism in Saudi Arabia had undergone several stages of development until it turned into an organized sector supported by regulations, projects and programs.

Saudi Arabia had also further polished its image as a tourism destination by the launching of e-visas for tourists. It opened its gates to the world in a way that matches its rich heritage and tourism attractions it has to offer visitors.

Many Saudi towns, cities and historic sites are gaining a competitive edge on local and international levels thanks to the attention they have secured from Kingdom authorities that have made transforming the country into a tourism destination a prevalent trend.

The Saudi Cabinet had approved the establishment of the Saudi Tourism Authority (STA) based on the recommendation of Council of Economic and Development Affairs.

King Salman bin Abdulaziz issued in February 2020 a royal decree to set up a new ministry for tourism, after cancelling the Saudi Commission for Tourism and National Heritage (SCTH), and appointed Ahmed Al-Khateeb as head of the ministry.

The Saudi Tourism Authority is tasked with supervising, developing and marketing tourist packages and products both locally and internationally.

Over the last two decades, Saudi Arabia underwent a number of advanced stages in the file of organized tourism. The Asir region, nestled in southern Saudi Arabia, witnessed the formation of the first committee to stimulate tourism back in 1995.

In 2000, the Supreme Commission for Tourism was established. Over the years its name was changed, until a Ministry of Tourism was established in 2020.

The Ministry seeks to raise the contribution of the tourism sector to the Gross domestic product (GDP) from 3% to 10%.

It also focuses on creating an attractive investment environment, providing diverse packages of tourism services and offers, developing tourist destinations and sites, generating one million jobs in the tourism sector, and qualifying human labor working in the sector.

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Berliners Jump into the Spree River to Show It’s Clean Enough for Swimming 

People swim in the river Spree to demand the lift of the hundred years old swimming ban at the river in front of the Berlin Cathedral and the TV Tower in Berlin, Germany, Tuesday, June 17, 2025. (AP)
People swim in the river Spree to demand the lift of the hundred years old swimming ban at the river in front of the Berlin Cathedral and the TV Tower in Berlin, Germany, Tuesday, June 17, 2025. (AP)
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Berliners Jump into the Spree River to Show It’s Clean Enough for Swimming 

People swim in the river Spree to demand the lift of the hundred years old swimming ban at the river in front of the Berlin Cathedral and the TV Tower in Berlin, Germany, Tuesday, June 17, 2025. (AP)
People swim in the river Spree to demand the lift of the hundred years old swimming ban at the river in front of the Berlin Cathedral and the TV Tower in Berlin, Germany, Tuesday, June 17, 2025. (AP)

A century after the city of Berlin banned swimming in the Spree River because it was so polluted it could make people sick, there's a push by swimmers to get back into the water.

Around 200 people jumped into the slow-moving, greenish water Tuesday to show that it's not only clean enough, but also lots of fun to splash and swim in the Mitte neighborhood along the world-famous Museum Island.

A group calling itself Fluss Bad Berlin, or River Pool Berlin, has been lobbying for years to open the meandering river for swimmers again.

“For 100 years now, people have not been allowed to swim in the inner-city Spree and we no longer think this is justified, because we can show that the water quality is usually good enough to go swimming during the season,” said Jan Edler, who is on the board of Fluss Bad Berlin and helped organize Tuesday's swim-in.

To circumvent the ban, the group registered their collective swim event as an official protest.

Standing on a little staircase that leads down to the Spree canal, which flows around the southern side of the island, Edler stressed that “we want the people to use the Spree for recreation again.”

He pointed to the fact that the river has been cleaned up thoroughly, and that the water quality has improved in the last decade and is constantly being monitored.

Even city officials in the central Mitte district of Berlin say they'd be interested in introducing river swimming again in 2026.

“There are still many things that need to be clarified, but I am optimistic that it can succeed,” district city councilor Ephraim Gothe told German news agency dpa recently.

Supporters of lifting the swimming ban also point at Paris, where the Seine River was opened up for swimmers for the Olympic Games last year and will be opened this summer for Parisians. Swimming there had been banned since 1923.

In Vienna, too, water lovers can splash into the Danube River canal, in the Swiss city of Basel they can bathe in the Rhine, and in Amsterdam there are some designated areas where people can plunge into the canals.

Only in Berlin, swimming has been continuously prohibited in the Spree since May 1925, when the German capital closed all traditional river pools because the water was deemed too toxic. Some of those pools weren't only used for recreational swimming, but were a place for poor people to wash themselves if they didn't have bathrooms at home.

These days, the water is clean on most days, except when there's heavy rain, which leads to some water pollution.

Allowing swimmers to dive into the river would also mean loosening the historical monument protection on some parts of the riverbanks to install easy access ways to the water and places for lifeguards.

Another problem is the busy boat traffic on the Spree that could endanger swimmers. However, for the time being, the Fluss Bad Berlin group only wants to open up nearly 2-kilometer-long (just over a mile-long) canal where there's no boat traffic.

For what it's worth, the German capital, a city of 3.9 million, could definitely need more places where people can cool off in the summer as regular outdoor pools tend to be hopelessly overcrowded on hot summer days.

“The cities are getting hotter,” Edler said. “It's also a question of environmental justice to create offers for people who just can’t make it out of the city when it’s so hot and can enjoy themselves in the countryside.”