Amazon Launches in Saudi Arabia

 A Saudi woman employed at the new center in Jeddah - Asharq Al-Awsat AR
A Saudi woman employed at the new center in Jeddah - Asharq Al-Awsat AR
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Amazon Launches in Saudi Arabia

 A Saudi woman employed at the new center in Jeddah - Asharq Al-Awsat AR
A Saudi woman employed at the new center in Jeddah - Asharq Al-Awsat AR

Amazon has launched an online store for shoppers in Saudi Arabia on Wednesday, www.amazon.sa, offering customers a large variety of options at low prices, fast delivery services, and several payment options.

It allows customers to return products in a period of 15 days after purchase and offers free next-day delivery service for orders above SAR200.

Customers can purchase products using Saudi Riyals, cash upon delivery, or through either a local or international debit or credit cards, including Mada cards, over the website or via the Amazon application, both of which are available in English and Arabic. Some banks also allow their clients to pay installments.

The new online store replaces Souq.com, which Amazon acquired in 2017.

Customers can continue to use the same login information they used on Souq.com to sign in to their account on Amazon.sa., while those who have an existing account on Amazon with the same email address associated with their Souq.com account, are set to use their Amazon password and not their Souq.com password to log in.

In a statement, the company clarified that "All existing Souq.com customer credentials, wish lists, orders, delivery addresses, payment methods and customer support queries have been converted to new Amazon.sa accounts".

Amazon has been investing in Souq.com’s infrastructure, user interface, and customer service and enlarged its team, now at 1,400 employees.

Rafid bin Amin Fatani, Amazon's Head of Public Policy in Africa and the Middle East, emphasized the workforce’s equitable gender-ratio, boasting that Saudi Women make up 40 percent of the workforce at the new 226,000 square foot center in Jeddah.

Amazon also helps thousands of Saudi companies sell their products. It ensures the security of payments and provides customers with easy access to their products, in addition to reliable and quick delivery.

Amazon currently uses 3 shipping-service centers and 11 delivery stations across the country and has formed a strategic delivery partnership with Saudi Post.

Ronaldo Mouchawar, vice president of Amazon in the MENA region and co-founder of Souq.com, said the company is working hard to ensure the safety of its staff and customers in light of the new coronavirus pandemic, stressing that the company is keen on adhering to the safety measures set by the World Health Organization and the Ministry of Health.

"As part of the effort to ensure the highest safety and hygiene standards in all of our centers and deliveries, Amazon has implemented more than 150 safety precautions."



Iran Holds Military Drills as it Faces Rising Economic Pressures and Trump's Return

A handout picture provided by the Iranian Army media office on October 4, 2023 shows locally-made drones during a military drill at an undisclosed location in Iran. (Photo by Iranian Army office / AFP)
A handout picture provided by the Iranian Army media office on October 4, 2023 shows locally-made drones during a military drill at an undisclosed location in Iran. (Photo by Iranian Army office / AFP)
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Iran Holds Military Drills as it Faces Rising Economic Pressures and Trump's Return

A handout picture provided by the Iranian Army media office on October 4, 2023 shows locally-made drones during a military drill at an undisclosed location in Iran. (Photo by Iranian Army office / AFP)
A handout picture provided by the Iranian Army media office on October 4, 2023 shows locally-made drones during a military drill at an undisclosed location in Iran. (Photo by Iranian Army office / AFP)

Iran is reeling from a cratering economy and stinging military setbacks across its sphere of influence in the Middle East. Its bad times are likely to get worse once President-elect Donald Trump returns to the White House with his policy of “maximum pressure” on Iran.

Facing difficulties at home and abroad, Iran last week began an unusual two-month-long military drill. It includes testing air defenses near a key nuclear facility and preparing for exercises in waterways vital to the global oil trade.

The military flexing seems aimed at projecting strength, but doubts about its power are high after the past year's setbacks.

The December overthrow of Syrian President Bashar Assad, who Iran supported for years with money and troops, was a major blow to its self-described “Axis of Resistance” across the region. The “axis” had already been hollowed out by Israel’s punishing offensives last year against two militant groups backed by Iran – Hamas in Gaza and Hezbollah in Lebanon. Israel also attacked Iran directly on two occasions.

According to The AP, an Iranian Revolutionary Guard general based in Syria offered a blunt assessment this week. “I do not see it as a matter of pride that we lost Syria,” Gen. Behrouz Esbati said, according to an audio recording of a speech he gave that was leaked to the media. “We lost. We badly lost. We blew it.”

At home, Iran’s economy is in tatters.

The US and its allies have maintained stiff sanctions to deter it from developing nuclear weapons — and Iran's recent efforts to get them lifted through diplomacy have fallen flat. Pollution chokes the skies in the capital, Tehran, as power plants burn dirty fuel in their struggle to avoid outages during winter. And families are struggling to make ends meet as the Iranian currency, the rial, falls to record lows against the US dollar.

As these burdens rise, so does the likelihood of political protests, which have ignited nationwide in recent years over women's rights and the weak economy.

How Trump chooses to engage with Iran remains to be seen. But on Tuesday he left open the possibility of the US conducting preemptive airstrikes on nuclear sites where Iran is closer than ever to enriching uranium to weapons-grade levels.

“It’s a military strategy,” Trump told journalists at his Mar-a-Lago resort in Florida during a wide-ranging news conference. “I’m not answering questions on military strategy.”

Iran insists its nuclear program is peaceful, yet officials there increasingly suggest Tehran could pursue an atomic bomb.

Europe's view of Iran hardens. It's not just Trump or Israeli Prime Minister Benjamin Netanyahu, a longtime foe of Tehran, that paint Iran's nuclear program as a major threat. French President Emmanuel Macron, speaking Monday to French ambassadors in Paris, described Iran as “the main strategic and security challenge for France, the Europeans, the entire region and well beyond.”

“The acceleration of its nuclear program is bringing us very close to the breaking point,” Macron said. “Its ballistic program threatens European soil and our interests."

While Europe had previously been seen as more conciliatory toward Iran, its attitude has hardened. That's likely because of what Macron described as Tehran's “assertive and fully identified military support” of Russia since it's full-scale invasion of Ukraine.

France, as well as Germany and the United Kingdom, had been part of Iran's 2015 nuclear deal with world powers. Under that deal, Iran limited its enrichment of uranium and drastically reduced its stockpile in exchange for the lifting of crushing, United Nations-backed economic sanctions. Trump unilaterally withdrew America from the accord in 2018, and with those UN sanctions lifted, it provided cover for China's to purchase oil from Iran.

But now France, Germany and the United Kingdom call Tehran's advances in its atomic program a ”nuclear escalation" that needs to be addressed. That raises the possibility of Western nations pushing for what's called a “snapback” of those UN sanctions on Iran, which could be catastrophic for the Iranian economy. That “snapback” power expires in October.

On Wednesday, Iran released a visiting Italian journalist, Cecilia Sala, after detaining her for three weeks — even though she had received the government's approval to report from there.

Sala's arrest came days after Italian authorities arrested an Iranian engineer accused by the US of supplying drone technology used in a January 2024 attack on a US outpost in Jordan that killed three American troops. The engineer remains in Italian custody.

- Iran holds military drills as worries grow

The length of the military drills started by Iran's armed forces and its paramilitary Revolutionary Guard may be unusual, but their intended message to the US and Israel — and to its domestic audience — is not. Iran is trying to show itself as capable of defending against any possible attack.

On Tuesday, Iran held air-defense drills around its underground nuclear enrichment facility in the city of Natanz. It claimed it could intercept a so-called “bunker buster” bomb designed to destroy such sites.

However, the drill did not involve any of its four advanced S-300 Russian air defense systems, which Israel targeted in its strikes on Iran. At least two are believed to have been damaged, and Israeli officials claim all have been taken out.

“Some of the US and Israeli reservations about using force to address Iran’s nuclear program have dissipated,” wrote Kenneth Katzman, a longtime Iran analyst for the US government who is now at the New York-based Soufan Center. “It appears likely that, at the very least, the Trump administration would not assertively dissuade Israel from striking Iranian facilities, even if the United States might decline to join the assault.”

There are other ways Iran could respond. This weekend, naval forces plan exercises in the Persian Gulf and the Strait of Hormuz. Iran for years has threatened to close the strait — a narrow lane through which a fifth of global oil supplies are transported — and it has targeted oil tankers and other ships in those waters since 2019.

“Harassment and seizures are likely to remain the main tools of Iranian counteraction,” the private maritime security firm Ambrey warned Thursday.

Its allies may not be much help, though. The tempo of attacks on shipping lanes by Yemen's Houthis, long armed by Iran, have slowed. And Iran has growing reservations about the reliability of Russia.

In the recording of the speech by the Iranian general, Esbati, he alleges that Russia “turned off all radars” in Syria to allow an Israeli airstrike that hit a Guard intelligence center.

Esbati also said Iranian missiles “don't have so much of an impact” and that the US would retaliate against any attack targeting its bases in the region.

“For the time being and in this situation, dragging the region into a military operation does not agree (with the) interest of the resistance,” he says.