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Saudi Arabia to Organize Landmark Event to Encourage Investment in Emerging Technologies

The Kingdom to host the landmark event, "Leap" (Asharq Al-Awsat)
The Kingdom to host the landmark event, "Leap" (Asharq Al-Awsat)
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Saudi Arabia to Organize Landmark Event to Encourage Investment in Emerging Technologies

The Kingdom to host the landmark event, "Leap" (Asharq Al-Awsat)
The Kingdom to host the landmark event, "Leap" (Asharq Al-Awsat)

Saudi Arabia has announced plans to host LEAP 2021, a landmark technology event to support its Vision 2030’s goals to transform the country into a diversified, knowledge-based economy and boost foreign investment in this vital sector.

The digital economy in the Kingdom tends to contribute to its non-oil GDP by three percent.

Powered by Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and organized by Informa Tech, the event will take place from February 1-3 next year at the Kingdom’s largest Riyadh Front Exhibition Center.

LEAP is an initiative to transform the national economy and Saudi Arabia’s position as a visionary tech hub connecting three continents with the global industry.

Backed by the government, major investors, and mega infrastructure projects, LEAP aims to reform business opportunities and empower the funding of ideas and nurturing of tech start-ups – from Saudi Arabia to San Francisco, and everywhere in between.

LEAP arrives as Saudi’s investment in the domestic and international start up ecosystem is forecast to exceed the multi billion dollars mark in coming years, with Saudi Venture Capital Company (SVC), a government-backed venture capitalist, pledging $750 million to stimulate new businesses in the Kingdom; Saudi Technology Ventures (STV), the Middle East’s largest venture capital fund, launching a $500 million tech fund to back start up founders, young entrepreneurs and Public Investment Fund (PIF) reporting over $50billion to invest in emerging technology.

“LEAP will cause a revelation in the technology sector at the local, regional and global levels,” said Saudi Minister of Communications and Information Technology Abdullah al-Swaha.

The Kingdom will attract pioneering contributions to the most prominent technical innovations and the most important sources of investment and financing, he added, noting that it comes in line with the directives issued to mobilize all potentials and accelerate the development of this sector due to its direct impact and contribution to stimulating affiliated sectors and achieving the government’s goals to develop a diversified knowledge-based economy.

“LEAP will be a key factor in growing the IT sector, boosting ICT’s GDP contribution by SAR50 billion over five years, securing foreign investment, assisting our Saudization employment ambitions, empowering a female workforce and attracting international talent.”

It is integral to MCIT’s five-year strategy aimed at accelerating the growth of the Kingdom’s digital economy by 50 percent.

“Saudi Arabia already has flourishing female participation in its tech sector, and we aim to nourish that passion and boost female representation to the highest in the world,” said Women Empowerment Director at MCIT Wadha bin Zarah.

LEAP will look to empower women in the local IT industry further through several measures such as recognizing and rewarding female tech leaders and giving female-led startups access to potential funding, she added.

“By creating an event, which has true equality of opportunity, everyone in attendance will have equal possibilities to benefit from the awards, funding, prize funds, knowledge sharing, and networking available.”

The conference will hold 14 focused exhibition areas demonstrating innovations fields such as artificial intelligence/machine learning, blockchain, robotics, 3D printing, Internet of Things, biotech/health sciences, smart mobility, unmanned systems, quantum computing, materials sciences, space and satellites, data analytics and FinTech.

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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.