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Saudis Prefer Local Content on YouTube Platform

A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
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Saudis Prefer Local Content on YouTube Platform

A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)

A new YouTube study on the platform’s viewing rates in Saudi Arabia has revealed that the most popular content categories in the Kingdom are gaming, skill acquisition and sports. It noted that the most viewed content is locally produced.

The viewing rates of educational content, the report also revealed, has increased dramatically in the past year relative to other forms of content on the platform. A report published by Ipsos MORI and supported by YouTube showed that 94% of the Kingdom’s population used digital references to access and view educational content. The viewing rate of educational content (such as algebra) increased by 200%.

The study also showed that 95% of its users in the Kingdom viewed “Do It Yourself” instructional video presentations on its platform during the past year.

The search-percentage for gaming content in Arabic increased throughout the region amid the strict lockdowns in place to combat the Covid-19 virus.

Puzzle and adventure games were the most popular in 2020. Sports content’s viewing rates also rose drastically, largely driven by combat sports like boxing and wrestling, which took the lead in terms of viewership. Electronic sports, in turn, were also very popular.

Per the most recent figures made public, there were over 20 million YouTube users in Saudi Arabia (18 years of age or older) last August and they watch videos on the platform at an average of 55 minutes per day. Cultural links are a major factor for users and content creators in the Kingdom, with seven of every ten videos watched in the countries produced by Saudis.

Suhail Saeed, Google’s Director of Products and Advertising Solutions in the Middle East and North Africa, stressed that YouTube’s ability to reach audiences and present them with content tailored to their preferences, regardless of their location, is what makes the platform unique. Another factor is the rich and in-demand content and the options it presents users for searching for content in line with their local culture and interests.

In January, YouTube held its largest-ever virtual event for commercial activities, advertisers and agencies in the Middle East and North Africa region. “The YouTube Festival” provided new statistics on audiences, times and viewing rates in the Middle East and North Africa region and went over the new tools for providing support to advertisers.

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Technology

Kia to Sell Lower-priced Electric Vehicle in US

A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio
A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio
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Kia to Sell Lower-priced Electric Vehicle in US

A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio
A KIA logo on an electric vehicle is seen on display at the Canadian International AutoShow in Toronto, Ontario, Canada, February 13, 2025. REUTERS/Carlos Osorio

Kia said Wednesday it will begin selling a lower-priced electric vehicle in the United States later this year as automakers work to recharge EV sales.

The Korean automaker said at the New York Auto Show it will offer the EV3 in the US market starting later this year, Reuters reported.

Automakers are facing a tougher EV market in the United States after Congress repealed the $7,500 EV tax credit last year but higher gasoline prices in recent weeks has prompted new interest in the EVs.

Technology

Passengers Stranded in Moving Traffic after Robotaxi Outage in China

This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)
This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)
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Passengers Stranded in Moving Traffic after Robotaxi Outage in China

This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)
This file photo taken on August 1, 2024 shows a general view of a driverless robotaxi autonomous vehicle developed as part of tech giant Baidu's Apollo Go self-driving project, in Wuhan, in central China's Hubei province. (Photo by PEDRO PARDO / AFP)

Some robotaxi passengers were left stranded in the middle of fast-moving traffic in a major Chinese city after their driverless vehicles stopped running, according to police and media reports on Wednesday.

A preliminary investigation indicates more than 100 robotaxis came to a halt because of a “system malfunction,” police in the city of Wuhan said in a statement, without elaborating. No injuries were reported.

One passenger told Chinese media that their robotaxi stopped after turning a corner. An instruction on a screen read: “Driving system malfunction. Staff are expected to arrive in 5 minutes.” After no one showed up, the passenger pushed an SOS button and was told that staff were on their way. The car door could be opened, so the passenger got out on their own.

It is the first time a mass shutdown of robotaxis has been reported in China, The Associated Press said. In December, many of Waymo’s self-driving cars came to a stop in San Francisco because of a power outage.

The taxis in Wuhan are operated by Baidu, a major Chinese internet and AI company that is expanding its Apollo Go robotaxi business to overseas locations in Europe and the Mideast.

Baidu did not have any immediate comment.

Police said reports that taxis were coming to a halt started coming in around 9 p.m., while media reports said multiple people were rescued.

While some passengers were able to exit their taxis on their own, others were afraid to get out because their vehicle had stopped in the middle lane of a ring road with other vehicles passing on both sides, the reports said. Ring roads are elevated roads without traffic lights designed to move traffic quickly in urban areas.

Baidu operates hundreds of robotaxis in Wuhan, which hosted an early pilot project for the company.

Technology

Microsoft Reportedly on Track to Invest $5.5 Billion in Singapore by 2029

FILE PHOTO: A Microsoft logo is seen next to a cloud in Los Angeles, California, US June 14, 2016. REUTERS/Lucy Nicholson/File Photo
FILE PHOTO: A Microsoft logo is seen next to a cloud in Los Angeles, California, US June 14, 2016. REUTERS/Lucy Nicholson/File Photo
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Microsoft Reportedly on Track to Invest $5.5 Billion in Singapore by 2029

FILE PHOTO: A Microsoft logo is seen next to a cloud in Los Angeles, California, US June 14, 2016. REUTERS/Lucy Nicholson/File Photo
FILE PHOTO: A Microsoft logo is seen next to a cloud in Los Angeles, California, US June 14, 2016. REUTERS/Lucy Nicholson/File Photo

Microsoft is on track to invest $5.5 billion in cloud and artificial ⁠intelligence infrastructure in Singapore ⁠through 2029, the ⁠Wall Street Journal reported on Wednesday.

Microsoft did not immediately respond to a ⁠Reuters request for ⁠comment.

The Thai government ⁠said in a statement on Tuesday that Microsoft plans to invest $1 billion in Thailand over the next two years in cloud services and AI infrastructure.

The investment includes developing digital ⁠skills of the Thai workforce, the statement said.

The announcement follows a number of data center investments to support AI, as Southeast ⁠Asia's ⁠second-largest economy looks to speed up projects involving data centers, electronics, and power generation.