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Saudis Prefer Local Content on YouTube Platform

A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
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Saudis Prefer Local Content on YouTube Platform

A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)
A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. (Reuters)

A new YouTube study on the platform’s viewing rates in Saudi Arabia has revealed that the most popular content categories in the Kingdom are gaming, skill acquisition and sports. It noted that the most viewed content is locally produced.

The viewing rates of educational content, the report also revealed, has increased dramatically in the past year relative to other forms of content on the platform. A report published by Ipsos MORI and supported by YouTube showed that 94% of the Kingdom’s population used digital references to access and view educational content. The viewing rate of educational content (such as algebra) increased by 200%.

The study also showed that 95% of its users in the Kingdom viewed “Do It Yourself” instructional video presentations on its platform during the past year.

The search-percentage for gaming content in Arabic increased throughout the region amid the strict lockdowns in place to combat the Covid-19 virus.

Puzzle and adventure games were the most popular in 2020. Sports content’s viewing rates also rose drastically, largely driven by combat sports like boxing and wrestling, which took the lead in terms of viewership. Electronic sports, in turn, were also very popular.

Per the most recent figures made public, there were over 20 million YouTube users in Saudi Arabia (18 years of age or older) last August and they watch videos on the platform at an average of 55 minutes per day. Cultural links are a major factor for users and content creators in the Kingdom, with seven of every ten videos watched in the countries produced by Saudis.

Suhail Saeed, Google’s Director of Products and Advertising Solutions in the Middle East and North Africa, stressed that YouTube’s ability to reach audiences and present them with content tailored to their preferences, regardless of their location, is what makes the platform unique. Another factor is the rich and in-demand content and the options it presents users for searching for content in line with their local culture and interests.

In January, YouTube held its largest-ever virtual event for commercial activities, advertisers and agencies in the Middle East and North Africa region. “The YouTube Festival” provided new statistics on audiences, times and viewing rates in the Middle East and North Africa region and went over the new tools for providing support to advertisers.

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Technology

Trump Extends Deadline for TikTok Sale by 90 Days

FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
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Trump Extends Deadline for TikTok Sale by 90 Days

FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: A TikTok logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

President Donald Trump announced Thursday he had given social media platform TikTok another 90 days to find a non-Chinese buyer or be banned in the United States.

"I've just signed the Executive Order extending the Deadline for the TikTok closing for 90 days (September 17, 2025)," Trump posted on his Truth Social platform, putting off the ban for the third time.

A federal law requiring TikTok's sale or ban on national security grounds was due to take effect the day before Trump's January inauguration.

The Republican, whose 2024 election campaign relied heavily on social media, has previously said he is fond of the video-sharing app.

"I have a little warm spot in my heart for TikTok," Trump said in an NBC News interview in early May. "If it needs an extension, I would be willing to give it an extension."

TikTok on Thursday welcomed Trump's decision.

"We are grateful for President Trump's leadership and support in ensuring that TikTok continues to be available for more than 170 million American users," the platform said in a statement.

Digital Cold War?

Motivated by a belief in Washington that TikTok is controlled by the Chinese government, the ban took effect on January 19, one day before Trump's inauguration, with ByteDance having made no attempt to find a suitor.

TikTok "has become a symbol of the US-China tech rivalry; a flashpoint in the new Cold War for digital control," said Shweta Singh, an assistant professor of information systems at Warwick Business School in Britain.

Trump had long supported a ban or divestment, but reversed his position and vowed to defend the platform -- which boasts almost two billion global users -- after coming to believe it helped him win young voters' support in the November election.

The president announced an initial 75-day delay of the ban upon taking office. A second extension pushed the deadline to June 19.

He said in May that a group of purchasers was ready to pay TikTok owner ByteDance "a lot of money" for the video-clip-sharing sensation's US operations.

Trump knows that TikTok is "wildly popular" in the United States, White House spokeswoman Karoline Leavitt told reporters Thursday, when asked about the latest extension.

"He also wants to protect Americans' data and privacy concerns on this app, and he believes we can do both things at the same time."

The president is "just not motivated to do anything about TikTok," said independent analyst Rob Enderle. "Unless they get on his bad side, TikTok is probably going to be in pretty good shape."

Tariff turmoil

Trump said in April that China would have agreed to a deal on the sale of TikTok if it were not for a dispute over his tariffs on Beijing.

ByteDance has confirmed talks with the US government, saying key matters needed to be resolved and that any deal would be "subject to approval under Chinese law."

Possible solutions reportedly include seeing existing US investors in ByteDance roll over their stakes into a new independent global TikTok company.

Additional US investors, including Oracle and private equity firm Blackstone, would be brought on to reduce ByteDance's share in the new TikTok.

Much of TikTok's US activity is already housed on Oracle servers, and the company's chairman, Larry Ellison, is a longtime Trump ally.

Uncertainty remains, particularly over what would happen to TikTok's valuable algorithm.

"TikTok without its algorithm is like Harry Potter without his wand -- it's simply not as powerful," said Kelsey Chickering, principal analyst at Forrester.

Despite the turmoil, TikTok has been continuing with business as usual.

The platform on Monday introduced a new "Symphony" suite of generative artificial intelligence tools for advertisers to turn words or photos into video snippets for the platform.