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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani
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SDC CEO: We Seek Investing $800 Mln in Infrastructure Development

SDC CEO Husameddin Al-Madani
SDC CEO Husameddin Al-Madani

With Crown Prince Mohammed bin Salman announcing the creation of the Soudah Development Company (SDC) in Saudi Arabia’s Asir region, the kingdom is set for building a luxury mountain destination that features immersive cultural experiences.

The destination adds another dimension to Saudi Arabia’s ambitious tourism goals, and complements those destinations created on the Red Sea coast and around the capital city of Riyadh.

SDC CEO Husameddin Al-Madani, in an interview with Asharq Al-Awsat, confirmed that the company is seeking to invest more than SR 3 billion ($800 million) in infrastructure development in the targeted region.

This will contribute an estimated SR29 billion ($7.7 billion) to the Kingdom’s cumulative GDP by 2030, Madani confirmed, adding that the company will reveal more details about its general plans soon.

Madani revealed that the SDC will work on quality projects through the development of the kingdom’s tourism and entertainment sectors.

Planned developments include 2,700 hotel rooms, 1,300 residential units, and 30 unique commercial and entertainment attractions that aim to attract over 2 million visitors annually.

“Soudah is home to the tallest peak in the kingdom, with an elevation of over 3,000 meters. It also offers a large number of heritage villages, archeological sites, and juniper forests,” Madani said, stressing that the area has great potential to become a global mountain destination.

When asked on the date of releasing the SDC’s comprehensive general scheme, Madani confirmed that the company is working with a team of development experts and that the project’s plans will be announced later.

“The SDC aims to attract 2 million domestic and international tourists year-long by 2030,” Al-Madani asserted, pointing out that the size of expected investments in the development project will reach around SR 11 billion ($2.9 billion) with opportunities offered to both local and international investors.

Madani affirmed that the company aims to attract international investments to the region, give local investors opportunities, and support small and medium enterprises.

He further revealed that the SDC has practically started working on preserving the region’s heritage and culture, paying attention to its originality, and empowering the local community.

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Hamdok Optimistic for Burhan-Hemedti Meeting

Abdullah Hamdok, Sudan’s former Prime Minister and leader of the Sudanese Coordination of Civil Democratic Forces (Taqaddum)
Abdullah Hamdok, Sudan’s former Prime Minister and leader of the Sudanese Coordination of Civil Democratic Forces (Taqaddum)
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Hamdok Optimistic for Burhan-Hemedti Meeting

Abdullah Hamdok, Sudan’s former Prime Minister and leader of the Sudanese Coordination of Civil Democratic Forces (Taqaddum)
Abdullah Hamdok, Sudan’s former Prime Minister and leader of the Sudanese Coordination of Civil Democratic Forces (Taqaddum)

Abdalla Hamdok, Sudan’s former Prime Minister and leader of the Sudanese Coordination of Civil Democratic Forces (Taqaddum), is optimistic about a potential meeting between Sudan’s army leader, Gen. Abdel Fattah al-Burhan, and Rapid Support Forces (RSF) commander Gen. Mohamed Hamdan Dagalo “Hemedti.”
Speaking to Asharq Al-Awsat on the sidelines of a Cairo conference for Sudanese political forces, Hamdok said: “A meeting between the two sides is possible through the African Union’s Presidential Committee led by Ugandan President Yoweri Museveni.”
Hamdok highlighted that this committee “is a positive step, providing a mechanism to bring the conflicting parties together, which didn’t exist before.”
In late June, the African Peace and Security Council formed a committee led by Museveni to bring together Sudan’s military and RSF leaders promptly. They proposed an urgent African Union summit to address Sudan’s situation.
Hamdok called it a historic step, noting it’s the first mechanism at the presidential level. He hoped the committee could influence both sides and achieve peace.
He praised the recent African Peace and Security Council meeting for showing Africa’s concern for Sudan.
At the Cairo conference for Sudanese political forces, Hamdok highlighted it as a crucial gathering since the crisis began, focusing on ceasefire strategies and a sustainable political resolution.
He emphasized there’s no military solution to Sudan’s conflict and advocated for political negotiations.
The Cairo conference united Sudanese political and civilian forces under the theme “Together for Peace,” addressing ceasefire, humanitarian aid, and a political roadmap.
Hamdok pointed out that Sudan is undergoing the world’s biggest humanitarian crisis, with 25 million people inside Sudan facing famine.
“Starvation is claiming more lives than bullets,” said Hamdok, highlighting the urgent need to reach war-affected populations.
The former premier urged action to deliver aid across Sudan’s borders and ensure it reaches those in conflict zones.