This Ramadan season, the regular competition for viewership among competing Lebanese TV channels doesn't hold the enthusiasm of previous seasons. Due to the crippling economic situation, many channels are forced to work on a budget, with commercial advertisements, a major source of revenue, almost absent.
The internet has also contributed to the low viewing rates, with many viewers preferring to watch dramas through online video platforms than on TV.
In light of the turbulent situation in Lebanon, it would have been prudent for many TV-station owners to take it slow this Ramadan season to avert incurring significant losses and losing their loyal fan base.
Also, many news broadcasts might get interrupted at random to cover protests or unexpected political developments.
However, among those channels, one can see that MTV didn’t want to compromise on quality. The channel revealed its programs for this Ramadan season, and it includes an array of Lebanese, Arabic and Turkish dramas.
One of the most anticipated of these series is “Rahu” (They’re Gone), which focuses on terrorism across the globe. Another highly anticipated series is “2020”, a story about a woman working tirelessly in the army to catch the head of a criminal organization. A host of other exciting TV shows will also be shown on MTV.
Other channels like LBCI, Al Jadeed, and MBC will also be in contention with MTV to provide high-quality TV dramas for their viewers, with many prominent names in the television and film industry taking part in those shows.