Italy's Valentino Bans Fur and Focuses on its Main Brand

Designer Valentino shoes are seen on display at the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)
Designer Valentino shoes are seen on display at the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)
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Italy's Valentino Bans Fur and Focuses on its Main Brand

Designer Valentino shoes are seen on display at the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)
Designer Valentino shoes are seen on display at the Nordstrom flagship store is seen during a media preview in New York, US, October 21, 2019. (Reuters)

Italian luxury group Valentino said on Tuesday it would stop using fur from next year and would focus on its main, eponymous brand, ditching its second, younger line from 2024.

The fashion company controlled by Qatari investment vehicle Mayhoola follows many other brands in banning fur in recent years including Prada, Versace, Gucci and Armani, due to growing customer sensitivity to animal rights and environmental issues.

The latest Valentino collection to include fur will be the Fall/Winter 2021-22 season, the company said. Valentino Chief Executive Jacopo Venturini, who joined the Italian group last year when the luxury goods industry was hard hit by the pandemic, decided also to stop collections for its younger label REDValentino.

"The concentration on one, and only one brand, will better support a more organic growth of the Maison", the former Gucci executive said in a statement.



Belgian Designer Meryll Rogge Appointed Marni's Creative Director

FILE - Fashion designer Francesco Risso in the backstage prior to a Marni Fall/Winter 2025-2026 Womenswear fashion show, during the Fashion Week, in Milan, Italy, Wednesday, Feb. 26, 2025. (AP Photo/Luca Bruno, File)
FILE - Fashion designer Francesco Risso in the backstage prior to a Marni Fall/Winter 2025-2026 Womenswear fashion show, during the Fashion Week, in Milan, Italy, Wednesday, Feb. 26, 2025. (AP Photo/Luca Bruno, File)
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Belgian Designer Meryll Rogge Appointed Marni's Creative Director

FILE - Fashion designer Francesco Risso in the backstage prior to a Marni Fall/Winter 2025-2026 Womenswear fashion show, during the Fashion Week, in Milan, Italy, Wednesday, Feb. 26, 2025. (AP Photo/Luca Bruno, File)
FILE - Fashion designer Francesco Risso in the backstage prior to a Marni Fall/Winter 2025-2026 Womenswear fashion show, during the Fashion Week, in Milan, Italy, Wednesday, Feb. 26, 2025. (AP Photo/Luca Bruno, File)

Meryll Rogge has been appointed as new creative director of Marni, the Italian fashion house and its owner OTB said on Tuesday.

The Belgian designer launched its own eponymous brand in 2020, after working at Marc Jacobs and Dries Van Noten.

"Meryll impressed us with the sensitivity she brought to reinterpreting the brand's DNA, offering a contemporary vision that embraces Marni globally and across all its dimensions", said Renzo Rosso, chairman of OTB (Only The Brave).

Last month Marni parted ways with its creative director Francesco Risso after almost ten years.