ASOS Hit by Supply Chain Disruption, Volatile Christmas Demand

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
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ASOS Hit by Supply Chain Disruption, Volatile Christmas Demand

A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo
A model walks on an in-house catwalk at the ASOS headquarters in London April 1, 2014. REUTERS/Suzanne Plunkett/File Photo

British online fashion retailer ASOS reiterated its already downgraded outlook on Thursday after supply chain constraints and volatile demand limited sales growth in its four months to Dec. 31 trading period.

It posted total sales growth of 5%, following a 22% rise in the year to end August, and said gross margin decreased by 400 basis points to 43.0% driven by a need to discount goods and higher freight costs.

For the full year it reiterated its outlook of revenue growth in the range of 10%-15% and adjusted profit before tax of 110 million pounds to 140 million pounds. That hit its shares when it was published in October, and would represent a more than 40% drop on the year before.

"ASOS has delivered a robust start to the year, in line with the guidance we set out at full-year results, despite challenging market conditions," Reuters quoted Chief Operating Officer Mat Dunn as saying.

ASOS, once a darling of the stockmarket, was hit by a difficult end to 2021, when it cut its annual profit forecast and parted ways with its CEO following supply chain pressures and a return by shoppers to pre-pandemic ways.

While shoppers often return partywear clothing and fashion, incurring a cost for the company, they retained the athleisure wear bought during the pandemic to use at home, giving the company a boost to its finances during lockdowns.

Its shares are down 56% this year, prior to Thursday's update, mirroring similar falls seen at rival Boohoo which has also been hit by high product return rates, disruption to international deliveries and inbound freight costs.

ASOS added that it intended to move to the LSE's main stock market, expected by the end of February.



Christian Dior ‘Designer of Dreams’ Exhibition Opens in Riyadh

Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA
Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA
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Christian Dior ‘Designer of Dreams’ Exhibition Opens in Riyadh

Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA
Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors. SPA

The "Christian Dior: Designer of Dreams" exhibition was officially inaugurated by Faisal Bafarat, CEO of the General Entertainment Authority, at the Saudi National Museum, as part of the Riyadh Season festivities.
Running from November 21 to April 2, the exhibition invites visitors on an artistic journey through the exceptional creativity of Dior's creative directors, showcasing iconic designs from 1947 to the present day.
A standout feature of the exhibition is a section inspired by the AlUla oasis, a historical treasure in the Madinah region. The section captures the natural beauty of the desert with designs that reflect the sun's golden rays over the dunes, seamlessly blending heritage with contemporary sophistication. Visitors can also enjoy the event's "Dior Café," adding elegance to the experience.
The exhibition presents a rare opportunity for fashion and art enthusiasts to explore the rich history of one of the world's most celebrated fashion houses.