Milan Fashion Week Goes on under Shadow of Russian Attack

Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)
Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)
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Milan Fashion Week Goes on under Shadow of Russian Attack

Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)
Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)

Milan Fashion Week continued Thursday under the shadow of the Russian invasion of Ukraine and the possible economic repercussions as the West moves toward tighter sanctions.

The head of the Italian fashion council said more than 1 billion euros worth of luxury exports to Russia could be at risk, even as Russian buyers return to Milan for the first time since the pandemic thanks to a deal brokered with the government to recognize the Sputnik V for business travelers.

“If things continue like this, there will be damage,’’ Carlo Capasa, president of the Italian National Fashion Chamber, told The Associated Press. “But it is not even the moment to think about the economic damage, but instead the damage that man does to himself.”

Even if the runways didn't reflect it, the invasion was running in the background as the fashion world made their rounds, and the realization that once again, the world can change in a flash. It was exactly two years ago during the February fashion week previews that the first case in the West of locally transmitted virus was detected near Milan.

"We're coming out of the pandemic. I don't want to think about a European war. I think we have had enough,'' said Arianna Casadei, the third generation of a shoe-making family from Italy's Emilia Romagna coast.

Highlights from Thursday’s preview shows of mostly womenswear for next fall and winter:

Prada’s pragmatism
Make way for the Prada tank top as the new staple for next winter as Miuccia Prada and Raf Simons mark the second year of their creative collaboration.

The simple white branded tank grounds a collection that employs the sheers from eveningwear as durable daytime looks layered with practical tanks and panties, enveloped in masculine overcoats made pretty with wispy faux fur and feathers applied like arm bands.

The skirt of the season is made in three tiers, like confections, mixing up leather, knits, velvet and sheers, sometimes adorned with sequins and rhinestones. It all has the air of upcycling and easily personalized looks.

Jackets also had feminine cutouts, and were adorned with thick ornamental chains that drape, without enclosing. They were worn with sturdy pleated wool skirts with a 1950s flair.

Simons said the collection echoes “revolutionary moments in Prada’s history.”

“The collection is about the history of women, the history of people, not the history of fashion,’’ Prada said in notes.

Moschino’s girls without guilt
Nothing quite says “Let Them Eat Cake” more than a runway show that features looks crafted to resemble furnishings in a European palace of some bygone century. So was Jeremy Scott’s brocade- and velvet-rich collection for Moschino.

Scott had his fun, sending out one model with the motto: “Gilt without Guilt,” and he had multiple jokes about breasts, at one point serving them up pointedly on a silver platter. But beneath the lamp-shade, candelabra and bird cage hats and beyond the grandfather clock dress, the collection featured day suits in bright patterns mimicking Oriental rugs, as well as an array of smart office dresses with pretty piping and button details.

There was also black eveningwear, like the elegant gown with sculpted details around the bare neck worn with opera gloves by Bella Hadid.

In a final flourish, Gigi Hadid twirled off the runway in a gold lame’ gown with a tulle mermaid finish, golden ivy running up her arms as if a statuette.

Scott took a final bow dressed as an astronaut, a nod to the opening music from a “Space Odyssey” but otherwise a head-scratcher.

Emporio Armani’s color play
In a sign that the pandemic is at last easing, Emporio Armani opened up hundreds of seats in its two shows to employees after officials gave the OK to allow full seating.

Giorgio Armani’s line for youthful dressers combined menswear with womenswear after the house postponed the January men’s show due to a virus surge. The merging provided a perfect complement, with geometric motifs running through both collections — in shades of gray for men contrasting with the pink, coral, seafoam green, red and blues for women.

For her, there were flouncy skirts with structured jackets, soft velvety pants with bold silken blouses. Men wore soft jackets tied at the waist, with off-kilter hats and easy-fitting trousers.

Sunnei’s sprint
Loris Messina and Simone Rizzo literally had models sprinting down an outdoor runway for their Sunnei, and in a tongue-in-cheek comment on how fast the fashion world moves, asked guests to film them only in slow motion.

A faux bossy female voice warned that they would be checking all Instagram posts for scofflaws. ”We like to create a moment, to have people enter in our world,'' Rizzo said.

Rizzo said the pair had always envisioned a fast-moving runway, and came up with a collection that reflected that, including wide-legged trousers and leggings, but also thick fuzzy knitwear and rubberized accessories that gave tell-tale signs of motion.

“We were thinking about the kind of girl living right now, who is always running,'' Rizzo said. But he also saw ties to the greater global situation. “We were thinking about how we all run around without thinking of what is going on around. Even what is happening right now in the world makes us understand we really need to calm down.”

Max Mara volumes
Max Mara offered cold weather wear for next winter that envelopes with dramatic silhouettes. Tight bodices give way to teddy bear fuzzy big skirts. Trousers are wide-legged and cuffed, worn with fanny packs that double as hand muffs.

A geometrical motif ran through the collection, from raised patterns on sock booties to square quilting on puffer jackets that provided a studied contrast to ribbing on knitwear. The house’s monochromes ran from basic camel and black and white to flashes of red and yellow.



Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
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Puma Narrows 2026 Operating Loss Guidance, Quarterly Sales Top Market View

 A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)
A view of a logo at the Puma flagship store in New York City, US, July 16, 2025. (Reuters)

German sportswear maker Puma narrowed the guidance range for its 2026 operating loss on Friday, slightly weakening the midpoint amid muted consumer demand even as its third-quarter sales beat market expectations.

Puma, which is attempting to reboot its brand appeal to better compete with larger rivals Adidas and Nike, has been grappling with weaker demand and elevated inventory levels at sporting goods ‌retailers through which ‌it generates most of its sales.

The company ‌now ⁠expects an operating ⁠loss of €80 million to €130 million ($89 million to $145 million) in 2026, compared with a previous forecast for a loss of €50 million to €150 million.

Puma's third-quarter operating loss was €11.4 million, against a profit of €16.2 million a year ago and analysts' average forecast for a €10 million loss.

The figure includes a positive ⁠effect of €29.8 million from US tariff refunds ‌and one-off costs of €11.7 million ‌related to the company's cost efficiency program, it said.

"Our third-quarter ‌performance was in line with expectations as we continued ‌to move Puma through this transition year while laying the foundation for future growth," CEO Arthur Hoeld said in a statement.

Jefferies analysts said the results continued to point to a "complex reboot" ‌of Puma's consumer appeal as it seeks to revive growth. The company's shares rose ⁠6% in ⁠early trading.

Puma is investing in advertising to boost its brand and pursuing efforts to improve its credentials as a performance sportswear maker, particularly in running, where it has worked on its shoe technology.

Its quarterly sales fell 5% to €1.77 billion, but slightly beat market expectations of €1.75 billion. Inventories fell 24.3% to €1.6 billion on the back of lower purchasing volumes.

"Perhaps the one encouraging feature today is a reduction in inventory levels to already below the target expected by the end of this year," Jefferies said in the note to investors.


Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
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Adidas Sees Europe Rebound in 4th Quarter, Streaks Ahead in China

FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo
FILE PHOTO: The logo of Adidas is seen on a Gazelle sneakerat a shop in Berlin, Germany, May 2, 2024. REUTERS/Lisi Niesner/File Photo

German sportswear maker Adidas said on Thursday it expected Europe, its largest but worst-performing market, to return to growth in the last quarter of 2026, while it continued a strong run in China where it is outpacing rival Nike.

Heavy discounting at many retailers due to high inventory levels and promotional activities led to a slowdown in Europe, with sales contracting in the third quarter. The region accounts for almost a third of group sales.

Adidas ⁠CEO Bjorn Gulden ⁠told journalists the group had a strong order book despite the difficult situation of some European economies. The firm said the fourth quarter would be helped by delayed shipments moving into the period, and higher sales to wholesalers.

"We're still taking share and are doing pretty well," Reuters quoted Gulden as saying.

The company's Frankfurt-listed shares were up 4% by 1100 GMT on ⁠Thursday, with JPMorgan analysts pointing to the reassuring comments on an improving business in Europe.

Adidas said it expected high single-digit growth in Europe in the last three months of 2026, after currency-neutral net sales fell by 4% to €2.24 billion ($2.50 billion) in the third quarter.

By contrast, its quarterly sales grew by 12% in North America and 13% in Greater China, where it outperformed US rival Nike, whose sales have been falling there for almost two years.

"We see that other companies are struggling (in China), but I don't see anything right now ⁠that tells ⁠us that we see any clouds in the next quarters," Gulden said.

In its competition with Nike, Adidas has been investing in new styles, including the launch of its lightest-ever racing shoe, the Adizero Adios Pro Evo 3, which helped Kenyan runner Sabastian Sawe to crack the two-hour marathon barrier in April.

The group confirmed its previously released results for the third quarter and its raised guidance for the year, citing strong sales of its running and football lines.

Marketing and point-of-sale expenses were up 4% to €833 million, reflecting additional brand investments around the World Cup throughout July as well as normalizing marketing spend since August.


Storied Paris Department Store Seeks Bankruptcy Protection

(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
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Storied Paris Department Store Seeks Bankruptcy Protection

(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)
(FILES) This photograph shows the BHV store (Bazar de l'Hotel de Ville) in Paris on October 5, 2025. (Photo by JOEL SAGET / AFP)

Paris department store BHV Marais, which courted controversy last year with a partnership with Asian fast-fashion giant Shein, said Tuesday it had sought bankruptcy protection to protect its operations and jobs.

The bankruptcy procedure "is part of BHV's relaunch, not its failure," the company said, adding that the landmark store opposite Paris City Hall that employs 700 people will remain open.

The store's previous owner already had problems with brand-name boutiques it hosted over payment delays before it sparked controversy last year by announcing that BHV Marais would host Shein's first physical permanent store.

The announcement struck a raw nerve in a French public concerned about the disappearance of local jobs amid a flood of Asian imports, and triggered the departure of a number of brands.

The owner finally sold the business to a number of its managers in June, who promptly parted ways with Shein.

The new owners said that as part of that deal the ownership of part of the building was transferred, but they had yet to receive the funds, which adversely impacted their plans to revamp the business.

The owner of the building, the Canadian asset manager Brookfield, rejected that assertion, saying it does not have any outstanding sums due to BHV Marais.

French labor inspectors believe that BHV Marais has not been making payments, which its management has denied.