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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk Named Face of Anine Bing’s New Campaign

Wednesday, 16 March, 2022 - 07:30
Irina Shayk. (AP)

Since the war erupted between Russia and Ukraine, many Russian fashion celebrities have chosen to stay out of the spotlight until the rage against Russians calms down.


However, it seems Russian model Irina Shayk wasn’t affected by this onslaught, probably because she took the proactive step and explicitly denounced the Russian invasion.


She even took part in London’s Burberry show, which was held separately from London Fashion Week. She was also named as the face of the Danish brand Anine Bing’s 2022 Campaign.


Such contracts are usually signed months ahead, so luckily, Bing’s campaign wasn’t affected by the war in Ukraine.


Bing’s campaign this year is special because it celebrates the 10th anniversary of the brand, marking a significant milestone in the fashion industry known for its fluctuations, especially amidst the recent developments which have remarkably affected the fashion world and mostly independent designers.


Based in LA since 2010, Bing faced a lot of challenges and managed to build herself a prestigious position as a designer focused on independent, working women who don’t compromise their elegance in their everyday outfits.


Shayk said the practicality and elegance of her designs are what made her accept to be the face of this campaign.


“Anine Bing is a self-made woman and a creative mother, and these characteristics make me respect her and her classic and practical designs; I can definitely see some parallels between us,” the Russian model said.


Bing acknowledged that since the launch of her brand, she has focused on woman empowerment and the creation of timeless, classic designs that reflect this spirit, boost women’s confidence and help them shine and progress without limits.


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