Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)
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Irina Shayk Named Face of Anine Bing’s New Campaign

Irina Shayk. (AP)
Irina Shayk. (AP)

Since the war erupted between Russia and Ukraine, many Russian fashion celebrities have chosen to stay out of the spotlight until the rage against Russians calms down.

However, it seems Russian model Irina Shayk wasn’t affected by this onslaught, probably because she took the proactive step and explicitly denounced the Russian invasion.

She even took part in London’s Burberry show, which was held separately from London Fashion Week. She was also named as the face of the Danish brand Anine Bing’s 2022 Campaign.

Such contracts are usually signed months ahead, so luckily, Bing’s campaign wasn’t affected by the war in Ukraine.

Bing’s campaign this year is special because it celebrates the 10th anniversary of the brand, marking a significant milestone in the fashion industry known for its fluctuations, especially amidst the recent developments which have remarkably affected the fashion world and mostly independent designers.

Based in LA since 2010, Bing faced a lot of challenges and managed to build herself a prestigious position as a designer focused on independent, working women who don’t compromise their elegance in their everyday outfits.

Shayk said the practicality and elegance of her designs are what made her accept to be the face of this campaign.

“Anine Bing is a self-made woman and a creative mother, and these characteristics make me respect her and her classic and practical designs; I can definitely see some parallels between us,” the Russian model said.

Bing acknowledged that since the launch of her brand, she has focused on woman empowerment and the creation of timeless, classic designs that reflect this spirit, boost women’s confidence and help them shine and progress without limits.



Shein Faces 150-mn-euro Fine in France

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
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Shein Faces 150-mn-euro Fine in France

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo

E-commerce giant Shein faces a possible 150-million-euro ($175-million) fine in France for failing to properly get consent to track users on the internet.

The regulator, the CNIL, faulted the fast-fashion retailer for using trackers called cookies that enable for targeted advertising to users without their approval as required in Europe, or for using a confusing method to get consent.

It also found during a 2023 inspection that when users refused the tracking cookies Shein continued to read information from them.

Given the firm has the technical and staff resources necessary to comply with the regulations its behavior was negligent, said CNIL.

Shein had recently complied with the regulations, it added.

A final decision on fining the fast-fashion giant should come within weeks.

Shein called the proposed amount of the fine "disproportionate", in a statement sent to AFP.

"Since August 2023 we have actively worked with the CNIL to ensure our compliance and respond to their queries," the China-founded firm said.

This additional possible fine from the CNIL follows a record 40 million-euro penalty it received last week from France's competition and anti-fraud office over "deceptive commercial practices" by misleading customers on price deals and on its environmental impact.