Nike Not Renewing Franchise Agreements in Russia, Says Newspaper

A pair of shoes during a immersive exhibition showcasing 47 limited editions of the Nike "Air Force 1" sneaker created by Virgil Abloh in partnership with Nike for Louis Vuitton May 20, 2022 at the Greenpoint Terminal Warehouse in Brooklyn, New York. (AFP)
A pair of shoes during a immersive exhibition showcasing 47 limited editions of the Nike "Air Force 1" sneaker created by Virgil Abloh in partnership with Nike for Louis Vuitton May 20, 2022 at the Greenpoint Terminal Warehouse in Brooklyn, New York. (AFP)
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Nike Not Renewing Franchise Agreements in Russia, Says Newspaper

A pair of shoes during a immersive exhibition showcasing 47 limited editions of the Nike "Air Force 1" sneaker created by Virgil Abloh in partnership with Nike for Louis Vuitton May 20, 2022 at the Greenpoint Terminal Warehouse in Brooklyn, New York. (AFP)
A pair of shoes during a immersive exhibition showcasing 47 limited editions of the Nike "Air Force 1" sneaker created by Virgil Abloh in partnership with Nike for Louis Vuitton May 20, 2022 at the Greenpoint Terminal Warehouse in Brooklyn, New York. (AFP)

US sportswear maker Nike has not renewed agreements with its largest franchisee in Russia, the Vedomosti daily reported on Wednesday, marking the latest exit by a major US brand since Russian forces entered Ukraine.

Nike said on March 3 it would temporarily suspend operations at all its Nike-owned and -operated stores in Russia in response to Moscow's actions in Ukraine and has said that those still open are operated by independent partners.

The head of Inventive Retail Group (IRG), which operates Nike-branded stores in Russia through its subsidiary Up And Run, said Nike was no longer supplying goods to Russia, Vedomosti reported.

"As supplies of goods run out IRG will be forced to close all of its shops under this brand," Vedomosti quoted IRG President Tikhon Smykov as saying in a letter to employees.

"We started a joint business in 2012, we lovingly built up the best chain of stores in the country and ended up 10 years later in a situation where that business cannot exist," Smykov wrote.

Nike did not immediately respond to a request for comment.

IRG said it could not comment on its relationship with Nike due to contractual issues.

"As you can see from our shops, deliveries have stopped and goods are in short supply," an IRG spokesperson said. "In the current realities we can not continue to support the operation of mono-branded Nike stores and will be forced to close them."

Up And Run operates 37 stores across Russia, from St. Petersburg to Novosibirsk, and its website listed 28 of them as still open.

Reuters has visited three Nike stores this month, including its flagship central Moscow store, which has been operating as usual.

Vedomosti cited data from Rospatent, Russia's patent office, as saying that franchise agreements with Up And Run, as well as other franchisees A3 Sport and Yar, expire on May 26.

Reuters could not immediately verify that data.

Nike has made other efforts to distance itself from Russia, pulling its kit sponsorship for Spartak Moscow, one of Russia's most popular football clubs, which subsequently axed its second-tier team, citing financial difficulties.

On Monday, Starbucks Corp announced it was pulling out of Russia. Also on Monday, McDonald's trademark "Golden Arches" were lowered near Moscow, following the sale of its burger chain to a licensee.



Nike Shares Jump as Ackman’s Return Sparks Turnaround Hopes

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
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Nike Shares Jump as Ackman’s Return Sparks Turnaround Hopes

The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)
The logo of Dow Jones Industrial Average stock market index listed company Nike (NKE) is seen in Los Angeles, California, United States, April 12, 2016. (Reuters)

Nike shares gained nearly 4% on Thursday as investors hoped the return of billionaire William Ackman as a stakeholder could spark a turnaround at the sportswear giant that has been battling with strategy missteps and tough competition.

Ackman's hedge fund Pershing Square Capital Management now owns roughly 3 million shares of Nike, amounting to a stake of about 0.19%, a filing showed on Wednesday. He has not revealed any plans for the investment yet.

"He's going to have the ear of the executives at Nike and be able to lend some influence on maybe how to get the ship righted, as it were, for Nike at this point in time to try and find their way back home," said Brian Mulberry, client portfolio manager at Zacks Investment Management, which owned $25.79 million worth of Nike shares as of June.

The stock has lost nearly a third of its value this year and the company has forecast a drop in annual sales for fiscal 2025, leading some Wall Street analysts and investors to raise the possibility of a management shake-up including CEO John Donahoe.

When an activist investor comes in, the ultimate goal "will be replacing the person that sits in the corner office," said Art Hogan, chief market strategist at B Riley Wealth.

"And I say that because the template for that has been very clear this week in the form of Starbucks."

Starbucks poached Chipotle CEO Brian Niccol earlier this week, tapping the industry veteran behind the burrito chain's turnaround to revitalize growth at its coffee outlets.

Niccol joining Chipotle in 2018 was also the result of one of Ackman's pressure campaigns that have often led to CEO changes at companies including J.C. Penney and Air Products and Chemicals.

Ackman last invested in Nike in late 2017, around the time when the company was losing market share in North America to a reinvigorated Adidas.

He exited Nike a few months later in 2018, making roughly $100 million in profit by cashing out of the 0.71% stake - a rare passive investment for the billionaire investor.

Analysts and investors hinted on Thursday it might be early days for Ackman's second stint as an investor at Nike and he will need to build a larger stake to make an impact.

Nike's forward price-to-earnings ratio for the next 12 months, a common benchmark for valuing stocks, was 24.26, compared with Adidas' 36.75.