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Saudi Arabia to Establish World's First ‘Sustainability Center’ Using AI

The head of the Saudi Authority for Data and Artificial Intelligence during the announcement of the launch of the principles of ethics for AI on the sidelines of the Global AI Summit in Riyadh (Asharq Al-Awsat)
The head of the Saudi Authority for Data and Artificial Intelligence during the announcement of the launch of the principles of ethics for AI on the sidelines of the Global AI Summit in Riyadh (Asharq Al-Awsat)
    Riyadh - Mohammed Halal
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Saudi Arabia to Establish World's First ‘Sustainability Center’ Using AI

The head of the Saudi Authority for Data and Artificial Intelligence during the announcement of the launch of the principles of ethics for AI on the sidelines of the Global AI Summit in Riyadh (Asharq Al-Awsat)
The head of the Saudi Authority for Data and Artificial Intelligence during the announcement of the launch of the principles of ethics for AI on the sidelines of the Global AI Summit in Riyadh (Asharq Al-Awsat)

The Saudi Deputy Minister of Environment, Water and Agriculture Mansour bin Hilal Al-Mushaiti revealed that Google has reached an agreement with Saudi Arabia to help implement Artificial Intelligence (AI) sustainable solutions and cutting-edge technologies in the Kingdom.

The Saudi Authority for Data and Artificial Intelligence (SDAIA), in partnership with the global business, has established AI programs and initiatives for the Ministry of Environment, Water and Agriculture.

The agreement with Google covers three programs and 11 initiatives, according to Al-Mushaiti.

Al-Mushaiti stressed the importance of finding innovative solutions to help take advantage of the potential of untapped resources across the Kingdom.

This will support the implementation of the digital transformation strategy, environmental initiatives, and the ministry’s strategy to leverage AI in all sectors, including services and initiatives to achieve sustainable development goals in Saudi Arabia.

During the Global AI Summit in Riyadh, Al-Mushaiti touched upon the importance of AI in accelerating progress in a proactive manner to apply emerging and modern technologies, which in turn will enable the achievement of strategic goals that align with the national transformation plan, “Kingdom Vision 2030.”

“Artificial Intelligence will aid in accelerating multi-progress and achieving sustainability goals aligned with Vision 2030,” Al-Mushaiti said.

AI is also expected to contribute to the transformation into a digital society, economy, and nation.

“It is necessary to implement original solutions that will enable us to depart from the old legacy and implement state-of-the-art technologies and deploy artificial intelligence when, where, and how needed,” he added.

In other news, the Minister of Municipal and Rural Affairs and Housing Majid Bin Abdullah Al-Hogail, President of the Saudi Data & AI Authority (SDAIA) Dr. Abdullah Bin Sharaf Al-Ghamdi, and CEO of the Royal Commission for Riyadh City Fahd Bin Abdulmohsen Al-Rasheed inaugurated Wednesday the “Smartathon -The Smart Cities Challenge.”

The challenge aims to develop emerging solutions to improve the urban landscape in the cities of the Kingdom of Saudi Arabia, and to come up with technical solutions that contribute to detecting and reducing visual distortions, and benefiting from the Saudi and international experiences to find solutions using data and artificial intelligence.

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Egypt’s Tourism Minister: Stability, Trust Are Driving Sector Growth

Sherif Fathy, Egypt’s Minister of Tourism and Antiquities, at the Egyptian pavilion during the Arabian Travel Market in Dubai (Asharq Al-Awsat)
Sherif Fathy, Egypt’s Minister of Tourism and Antiquities, at the Egyptian pavilion during the Arabian Travel Market in Dubai (Asharq Al-Awsat)
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Egypt’s Tourism Minister: Stability, Trust Are Driving Sector Growth

Sherif Fathy, Egypt’s Minister of Tourism and Antiquities, at the Egyptian pavilion during the Arabian Travel Market in Dubai (Asharq Al-Awsat)
Sherif Fathy, Egypt’s Minister of Tourism and Antiquities, at the Egyptian pavilion during the Arabian Travel Market in Dubai (Asharq Al-Awsat)

Egypt’s Minister of Tourism and Antiquities, Sherif Fathy, has underscored that political stability and decades of built-up trust among international travelers are critical to the continued growth of Egypt’s tourism sector, even amid regional geopolitical challenges.

Speaking to Asharq Al-Awsat on the sidelines of the Arabian Travel Market in Dubai, Fathy said Egypt has consistently demonstrated resilience in the face of crises, recovering rapidly and reinforcing its status as a reliable destination.

“This isn’t coincidental,” he said. “It’s the outcome of long-term institutional planning led by the state, supported by strategic marketing and growing investment in infrastructure and hotel services.”

Fathy acknowledged intensifying competition among regional destinations but described it as both “healthy and necessary,” adding that it does not preclude deeper collaboration. He revealed recent talks with Bahrain’s Minister of Tourism that laid the groundwork for joint tourism programs, allowing Arab and foreign travelers to explore multiple destinations through a single package.

“We’re also collaborating with Saudi Arabia, Qatar, and Jordan,” he said. “We believe a coordinated Arab approach can offer travelers a richer, more integrated experience, with each country contributing its strengths.”

While such initiatives may not immediately deliver major numbers, he said they elevate the overall value of the visitor experience and expand market potential over time.

The minister pointed to Egypt’s diverse tourism portfolio as a unique competitive advantage. “We offer a distinctive product that blends Pharaonic heritage, Coptic and Islamic antiquities, beach and desert tourism, and luxury resort destinations like Sharm El-Sheikh, Hurghada, and the North Coast,” he said.

He also highlighted the ministry’s adoption of cutting-edge digital marketing tools, including AI-driven campaigns aimed at European markets that garnered over 100 million views within days. This, he said, boosted global awareness of Egypt as a safe, diverse destination.

Fathy emphasized the government’s focus on empowering the private sector, which he described as the engine behind tourism growth. “We don’t organize tourist itineraries - we create a competitive environment and raise service standards,” he noted.

He pointed to steady improvements in service quality across airports, hotels, and attractions, and rejected the idea that overcrowding poses a significant challenge, particularly when compared to other popular destinations.

Looking ahead, Fathy projected that Egypt could see an 8% increase in tourist arrivals in 2025, building on a strong first quarter that saw year-on-year growth of 25%. He said maintaining stability and global purchasing power would be key to sustaining momentum.