Milan Fashion Week Gripped by 90s Nostalgia

Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)
Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)
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Milan Fashion Week Gripped by 90s Nostalgia

Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)
Milan Fashion Week will remain mostly digital for menswear previews in June. (LVMH)

Technicolor cargo pants, leather lumberjack shirts and guest stars such as Paris Hilton, Carla Bruni, Naomi Campbell and Kate Moss -- nostalgia for the 1990s swept over the just-ended Milan Fashion Week which channeled hits by Haddaway and Alizee on the runway for the spring/summer 2023 collections.

Here are a few of the trends:

- Cargo pants reworked -
Camouflage cargo pants -- emblematic of the 1990s -- were reworked in delicate fabrics and shades screaming Florida by maisons such as Fendi, which reverted to champagne silk as well as an eye-popping orange.

Versace opted for a version in deep violet as well as in pink satin for a boss-woman look favored by Donatella while Dolce & Gabbana revisited their classic looks including ripped jeans.

- Dresses over trousers -
Another trend that made a major comeback was the dress worn over trousers.

Miuccia Prada showed transparent gowns over pants and Fendi mirrored the same look to showcase fluid trousers, the obi and kimono tailoring.

Paris Hilton click-clacked down the runway in a shimmering pink dress with matching veil and Carla Bruni and Naomi Campbell flaunted trench coats for Tod's.

Armani, the master of the deconstructed suits, looked to India, China and Syria for inspiration with sarong-like trousers and fluid robes and the languid silk silhouette that Giorgio is renowned for.

- Sparkle -
Tops, gowns, pants and jackets in silk and satin all went back to sparkle and shine with shades that evoked the Golden Age of Hollywood.

Master showman and flamboyant couturier Roberto Cavalli turned to ivory -- the staple of bygone stars like Marlene Dietrich and Greta Garbo -- while young prodigy Matthieu Blazy showed off exquisitely worked scarves for Bottega Veneta.

Prada's undulating lines had warm colors while Versace used classic lace and black in its wedding gown.

- Knitted gowns -
Fendi and Jil Sander paraded knit gowns without motifs but with gashes in the midriff. Matthieu Blazy at Bottega Veneta had knitted jacquard dresses with trompe-l'œil motifs inspired by futuristic Italian artists.

- Fruit salad -
Apples, pears, cherries both in giant and micro versions dominated along with vibrant summer shades at Benetton's pret-a-porter line.

Roberto Cavalli emblazoned grapes, palm trees and pineapples on gowns while Jeremy Scott at Moschino headlined inflation chic with inner tubes as belts on dresses and dolphin-shaped wings as glove accessories to inspire "mood buoyancy", according to Moschino.

"This symbolic uplift starts with daytime looks to stay afloat," the fashion house said.

"A direct twist on the word 'inflation' then starts to enter the relief, with pool toys, life rafts and life preservers."



France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
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France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo

France's antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.

The agency, in charge of consumer protection as well as competition, said Infinite Style E-Commerce Co Ltd, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine, Reuters reported.

Under French regulations, the reference price for any discount is the lowest one given by a retailer during the 30 days preceding the offer. Shein infringed that rule by not taking into account previous offers, and sometimes increasing the price before applying a discount, the agency said.

It said its investigation showed the company "deceived consumers about the authenticity of discounts they could benefit from."

The probe, conducted across thousands of products on Shein's French site between October 1, 2022 and August 31, 2023, found 57% of advertised deals were not, in fact, offering a lower price; 19% had less of a discount than advertised; and 11% were in fact price increases.

In a statement, Shein said the antitrust agency had informed Infinite Style Ecommerce Co Ltd (ISEL) of breaches related to reference price and environmental regulations in March last year, and ISEL had taken corrective action within the following two months.

"This means that all identified issues were addressed more than a year ago," Shein said, adding that ISEL was committed to complying with French regulations.