Saudi Experts Suggest Int’l Production Center Focusing on Coffee as a National Wealth

The first international “Saudi Coffee Sustainability Forum” in Jazan to discuss the value chain of Saudi coffee (Asharq Al-Awsat)
The first international “Saudi Coffee Sustainability Forum” in Jazan to discuss the value chain of Saudi coffee (Asharq Al-Awsat)
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Saudi Experts Suggest Int’l Production Center Focusing on Coffee as a National Wealth

The first international “Saudi Coffee Sustainability Forum” in Jazan to discuss the value chain of Saudi coffee (Asharq Al-Awsat)
The first international “Saudi Coffee Sustainability Forum” in Jazan to discuss the value chain of Saudi coffee (Asharq Al-Awsat)

Saudi Arabia needs to focus on the quality of production and agriculture of coffee beans and increase its research if it wants to compete in the global market, concluded an international gathering.

Under the patronage of Governor of Jazan Prince Mohammad bin Nasser bin Abdulaziz, organized by the Ministry of Culture, Saudi Arabia hosted the first international forum to examine the benefit of coffee as national wealth, explore available investment opportunities, and discuss financing options and the role of this activity in the domestic product.

The Ministry of Culture organized the international “Saudi Coffee Sustainability Forum” in Jazan between Oct. 1 and 2 to discuss the value chain of Saudi coffee and relevant economic, social, and environmental aspects of sustainability.

It provides an overview of the local economy and presents practical papers and in-depth research that discuss aspects related to agriculture, production, and sustainable international practices for growing coffee beans.

- Government cooperation

Expert in agricultural economics, Mohammad al-Qunaibet, stressed the importance of the cooperation of authorities such as the Ministry of Culture and the Jazan Mountain Development Authority in scientific research to obtain high results that will lead to the sustainability and development of the sector.

According to Qunaibet, a scientific study revealed that the average costs are dedicated to preparing land and equipment, with about 79 percent, while the rest goes to variable expenses, including labor, irrigation water, and harvesting.

The expert pointed out that the world produces 10 million tons of coffee beans, three of which are made by Brazil, while Saudi Arabia produces 650 tons.

Saudi competition must be based on high quality and a “very luxurious” product to compete and market globally, said Qunaibet.

- Funding

The head of the development impact department at the Agricultural Development Fund, Bandar al-Rabiah, stated that the farm funding program amounts to $800,000 for farms in rural areas, pointing out that this year the funding recorded a leap, bringing the total value of approved financing to $3.2 million in Jazan alone.

Rabiah called for intensifying the efforts of the relevant authorities to increase cultural awareness of coffee to push funding to higher levels.

- Increased prices

For his part, Karl Weinhold, a researcher in rural development and the coffee economy, explained that coffee is currently experiencing price risks due to environmental changes and climatic conditions, pushing prices to rise globally.

Weinhold pointed out that many local farmers in the coffee industry around the world have been suffering from low income and poverty recently, explaining that it is possible to find diversified sequential paths.

He demanded that small coffee farmers must be aware that working collectively ensures the continuity of their businesses and industries.

- Economics of coffee

Furthermore, a professor of economics at the College of Business Administration at King Faisal University, Hassan Hajooj, stated that the coffee sector could become an economic tributary, provided that authorities take advantage of the geographical location of the Kingdom between the coffee-growing regions in Asia and Asia.

The Kingdom is one of the largest importers and consumers of coffee, ranking eighth in the world.

Hajooj added that Saudi consumption increased 100 percent in 2019, which means an increasing consumption trend in the Kingdom.

The Ministry of Commerce issued 7,300 commercial records, 2020 for cafes, which is an indicator of the contribution of coffee to economic activity.

The Kingdom’s annual spending on coffee consumption amounted to $346 million, said Hajooj, while the market value of restaurants and cafes is estimated at a compound annual rate of 8 percent.

The professor estimated that the linear forecast for the value of the Saudi coffee import bill would rise to $425 million until 2023, noting that the coffee sector accounted for about 0.86 percent of Saudi Arabia’s gross domestic product in 2020 and that that figure was set to rise to 6.18 percent over the next five years.

- Global Trends

Hajooj added that the current global trends prove the increased demand for coffee consumption, especially with the change in the behavioral pattern of consumption in China and India.

- Global Center

The expert called for Saudi Arabia to adopt a global center in coffee production within the framework of the 10th National Development Plan aimed at making the Kingdom a global logistics hub and supporting Vision 2030.

He explained that the Kingdom could become a global center for the coffee industry through the location of Jazan, especially with the export ports between Asia and Africa.

Turkey, the UAE, and Malaysia are among the largest exporters to the Kingdom, and they are all non-producing countries but reproduce and export.

- Complex and Museum

Director of the Jazan Mountain Development Authority Dhafer al-Fahad explained that authorities continue to develop crops suitable for the climate of the mountainous governorates and coffee seedlings.

He added that 900,000 coffee seedlings would be distributed for research in the coming years.

The Authority established a statistical database for all coffee growers in Jazan that is updated periodically. It has also founded the Saudi Coffee Center in cooperation with Saudi Aramco.

In addition, it created an automated nursery to increase the production capacity of coffee seedlings to 800,000 annually.

Fahad announced the Culinary Arts Commission intended to establish the Saudi Coffee Museum in partnership with the Ministry of Culture and that the Kingdom had joined the World Coffee Organization.



Amazon's Plan to Tackle Temu, Shein? Sell More Toothpaste

(FILES) This picture taken on July 4, 2022 shows the logo of Amazon, a major online shopping company, displayed at Amazon Amagasaki Fulfillent Center in Amagasaki, Hyogo prefecture. (Photo by Kazuhiro NOGI / AFP)
(FILES) This picture taken on July 4, 2022 shows the logo of Amazon, a major online shopping company, displayed at Amazon Amagasaki Fulfillent Center in Amagasaki, Hyogo prefecture. (Photo by Kazuhiro NOGI / AFP)
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Amazon's Plan to Tackle Temu, Shein? Sell More Toothpaste

(FILES) This picture taken on July 4, 2022 shows the logo of Amazon, a major online shopping company, displayed at Amazon Amagasaki Fulfillent Center in Amagasaki, Hyogo prefecture. (Photo by Kazuhiro NOGI / AFP)
(FILES) This picture taken on July 4, 2022 shows the logo of Amazon, a major online shopping company, displayed at Amazon Amagasaki Fulfillent Center in Amagasaki, Hyogo prefecture. (Photo by Kazuhiro NOGI / AFP)

Amazon's push to offer more everyday essentials like toothpaste is hurting its average selling prices, but it is also a guard against rivals such as Temu and Shein that offer rock bottom prices on goods they ship from China.
People are shopping more frequently at Amazon, adding more low-priced items with each checkout, Amazon said on Thursday, after it reported third-quarter revenue and profit that beat Wall Street expectations.
The company's stock rose about 6% in premarket trading on Friday, Reuters reported.
The e-commerce giant has seen its market share erode in apparel as Shein and Temu quickly expanded in international markets with $12 dresses and $10 gadgets. But offering a variety of everyday products like dish detergent and floss is helping Amazon.
"The strength in everyday essentials revenue is a positive indicator that customers are turning to us for more of their daily needs," said Amazon's Chief Financial Officer Brian Olsavsky. "We see that when customers purchase these types of items from us, they build bigger baskets, shop more frequently and spend more on Amazon."
In August, Amazon CEO Andy Jassy said average selling prices were falling because customers were trading down to cheaper items and buying more essential goods, and that sales of bigger ticket items like computers and electronics were growing "more slowly" than in a robust economy.
John Belton, portfolio manager at Gabelli Funds which owns Amazon shares, said that he is expecting more pressure on Amazon's selling prices in the fourth quarter because of the company's mix of products.
LOCAL WAREHOUSE STRONGHOLD
To offset the impact of lower average selling prices, Amazon is relying on its deep network of local warehouses that allows it to ship quickly.
It's "pretty easy to choose to supply" lower average selling price (ASP) merchandise, but much harder to be able to afford to supply them, Jassy said on Thursday.
"One of the reasons that we have been so maniacal about cost-to-serve over the last few years is that as we're able to take our cost-to-serve down, it just opens up the aperture for more items, particularly lower ASP items that we're able to supply in an economic way," he said.
Shein is trying to ramp up selling everyday products too.
Earlier this year, it began courting skincare and personal care brands such as Colgate-Palmolive to sell more household names on the platform. It launched a third party marketplace in 2023 to expand its product selection to include beauty and personal care products, household items and furniture.
But companies such as Shein would be less successful in expanding to day-to-day products, said Gil Luria, head of technology research at D.A. Davidson.
Shein and Temu have specialized in offering dresses, accessories and gadgets "that the consumer is less time-sensitive about," he said.
"They're not in the US, so they can't get me toothpaste quickly," Luria said, adding that any market for shipping essentials from China is likely to be a small one.
Amazon is also facing competition from rivals at home.
Walmart, the world's biggest supermarket chain, and smaller retailer Target have both slashed prices on essentials in a race to the bottom as they each try to woo inflation-wary shoppers.
Walmart, scheduled to report third-quarter results on Nov. 19, is expected to post a 4% rise in revenue, according to analysts polled by LSEG, a slightly slower pace of growth than in the second quarter.
Amazon on Thursday reported a 7% improvement in retail sales in the third quarter. In the second quarter, its retail sales had risen 5%.
The operating margin for Amazon's international business jumped to 3.6% in the third quarter from 0.9% in the second quarter. Its North America margin ticked up to 5.9% from 5.6% in the previous quarter.