Can James Cameron and ‘Avatar’ Wow Again? Don’t Doubt It.

Director James Cameron poses for photographers upon arrival at the World premiere of the film “Avatar: The Way of Water” in London, Tuesday, Dec. 6, 2022. (AP)
Director James Cameron poses for photographers upon arrival at the World premiere of the film “Avatar: The Way of Water” in London, Tuesday, Dec. 6, 2022. (AP)
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Can James Cameron and ‘Avatar’ Wow Again? Don’t Doubt It.

Director James Cameron poses for photographers upon arrival at the World premiere of the film “Avatar: The Way of Water” in London, Tuesday, Dec. 6, 2022. (AP)
Director James Cameron poses for photographers upon arrival at the World premiere of the film “Avatar: The Way of Water” in London, Tuesday, Dec. 6, 2022. (AP)

James Cameron has been living on Pandora for a long time.

But 13 years after the original “Avatar” and five years after starting production on its sequel, “The Way of Water,” Cameron is unveiling the long-awaited follow-up to the highest grossing film of all-time. Speaking the day after “The Way of Water” debuted in London, Cameron — back on Earth and self-admittedly out of practice with the hoopla of a red-carpet premiere — describes the experience of finally having the movie out in the world “surreal.”

“You work on these films kind of in a bubble. You create this world around you with your artists, with your casts and so on,” Cameron says. “Then one day you realize, ‘Oh crap, we’re going to have to show this to people at some point.’”

For a long time, the “Avatar” sequel was the “Waiting for Godot” of blockbusters – more theoretical than real, with release dates that kept spiraling into the future. Meanwhile, an unending parade of pieces pondered the original’s curious place in entertainment: a box-office behemoth with little cultural footprint, a $3 billion ghost.

But the first look at Cameron’s “Avatar” sequel has thrown some cold water on that notion. The overwhelming reaction to the director’s latest three-hour opus? Never bet against James Cameron.

“The important thing is that there are people willing to bet on me and on the ideas that interest me and I want to go forward with” Cameron says, speaking by video conference. “It was 20th Century Fox, Jim Gianopulos specifically, who OK’ed this film to go forward. Then we were acquired by Disney. That could have gone south but it didn’t. The word I got from them all the way along was: ‘We want quality. We want this movie. We want this movie for the theaters. We want to remind people what the theatrical experience is.’”

With a reported price tag of more than $350 million, a third “Avatar” film already wrapped and two more films planned after that, the Walt Disney Co. is placing a very big wager, indeed, on “The Way of Water.” But regardless of jokes about blue people or Papyrus font, Cameron’s latest — a deep-blue ocean epic of natural splendor, ecological protectionism and family perseverance — is poised to again blow audiences away, and possibly, once more rake in billions.

The film, which opens in theaters Thursday, might be Cameron’s most ambitious undertaking yet -- which is saying something for the 68-year-old filmmaker of “Titanic,” “The Terminator” and “Aliens.”

“I don’t want to do anything but big swings,” Cameron says.

We’ve been here before. After cost overruns and delays, “Titanic” was written off as a sure-to-bomb case study of Hollywood excess. Then it made $2.2 billion in ticket sales and won 11 Oscars. Not everyone was pre-sold on “Avatar,” either, which resuscitated 3-D after decades of dormancy.

“‘Titanic’ was assumed to be a big steaming pile,” says Cameron. “That was a much bigger flip. And we had a similar flip on a smaller scale with the first ‘Avatar.’ People saw the trailer on a little window on their laptop and called it ‘Smurfs’ and ‘videogame cinematic’ and stuff like that. Then they went to see it in the movie theater and went, ‘Wait, wait. It’s pretty cool.’”

“There was a guarded skepticism around this film,” he adds, “as there should always be with any new film.”

“The Way of Water,” which Cameron scripted with Rick Jaffa and Amanda Silver, takes place a decade after the events of the first “Avatar.” Jake Sully (Sam Worthington), the paralyzed Marine who donned an avatar on Pandora, is now fully enmeshed in the remote world of the Na’vi. He and Neytiri (Zoe Saldaña) have three teenage children. When human soldiers come hunting for him, Jake moves his family to a reef clan of Na’vi who live harmoniously with the ocean.

The trials the family endures turn surprisingly wrenching in what’s already been called Cameron’s most emotional film. That may be partly because much of Cameron’s own experience as a father raising five children in New Zealand is woven into the film, as is his early life growing up in Ontario as the eldest son of an electrical engineer father.

“I remember what that was like for me. I’ve been Lo-ak,” says Cameron, referring to Jake and Neytiri’s middle son. “I’ve been the kid whose father doesn’t get him or see him. I don’t mean to disparage my dad. He was a great dad of that period in the sense of putting a roof over our heads and out there working hard, breadwinner. But he didn’t know what to do with an artist kid. He didn’t know what to do with a flamboyant artist whose head was out in interstellar space all the time.”

“The Way of Water,” which is being shown in 3-D and 48-frames-per-second (double the standard), also means a new generation of technological advancement. While it’s unlikely to be as much a milestone as the first was visually, the blend of CGI and live action, above ground and under water, makes for even more strikingly detailed vistas.

“We’re able to deliver a much greater ability of photorealism than we ever did before,” says producer Jon Landau. “When we made the first movie, I would say to people, ‘We need it to be photographic.’ Now in this movie, we have so many Avatar, Na’vi characters in the live-action world and we have so many live-action characters in the Pandora world, we need to be photoreal. That’s a new standard we have to live up to.”

That’s most beautifully rendered in the film’s waters, where teeming science-fiction species of flora and fauna enrich an imagined ocean paradise. To Cameron, an avid deep-sea explorer whose passions for sea nearly outstrip his love of filmmaking, “The Way of the Water” is his grand ode to the ocean.

“It’s also a cri de coeur to people around the world to protect and be guardians of the oceans, to be guardians of nature, in general. That’s what these ‘Avatar’ movies are about,” Cameron says. “In New Zealand, the Maori people call it kaitiakitanga and it basically means guardianship of nature. I don’t think most people in so-called Western, industrial society really feel that strongly.

“Obviously, there are people of conscience, there are people who are activists for climate change and rain forest preservation and so on. But unfortunately, they’re not the majority in the seat of power. So I think it’s fair to say that we’ve got to change the way we do business or we’re not going to have these things,” Cameron says. “The ocean of Pandora is probably very much like how the ocean of Earth used to be, at least in terms of profusion.”

“The Way of the Water” will arrive in theaters with expectations of a debut of at least $150 million on opening weekend in North America. More notably, it will quench the thirst of multiplexes that have, after some big summer successes, seen the number of wide releases — and moviegoers — slide this fall. When he debuted the first “Avatar,” streaming was nascent; Netflix was just getting into the business of making movies. Now, for a much different movie landscape, Cameron will again hope to show audiences the full power of visionary grand-scale filmmaking.

“I’ve been thinking a lot lately about what art is in its essence. And I think dreams have something to do with it,” he says. “There’s like a render engine or a narrative engine that runs in our heads every night. It puts images and scenarios together in some kind of sequence. Sometimes, most times, they’re completely illogical. But they have a kind of momentary logic to them. I’m always telling everybody on the film, this is a movie with floating mountains. It doesn’t have to always be logical. It just has to have that dream logic.”

At the “Way of Water” premiere in London, Cameron was struck by how the audience looked different to him. It was a black-tie affair, unusual for him as a director, but that wasn’t only it.

“I looked out at that audience and everybody looked so beautiful and they put so much energy into just showing up. It struck me that maybe we’re back,” Cameron says. “Maybe cinema’s back. Maybe enough people out there do care about that dream of cinema.”



‘One Battle’ Triumphs at BAFTAs That Honor British Talent 

Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)
Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)
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‘One Battle’ Triumphs at BAFTAs That Honor British Talent 

Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)
Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)

Paul Thomas Anderson's "One Battle After Another" continued its awards season streak by winning the top prize at the BAFTAs on Sunday, with the British awards also recognizing homegrown talent across categories.

Following in the footsteps of Hollywood ceremonies last month, the BAFTAs gave the best film award to the offbeat thriller "One Battle After Another".

Paul Thomas Anderson won the best director award for the political thriller, which has struck a chord with its portrayal of a deeply polarized United States -- and also won the most prizes of the night with a tally of six.

"Unfortunately, the title makes sense," Anderson told reporters after the ceremony. "It just does start to seem like one battle after another these days. But stay hopeful."

Chalamet's ping-pong drama "Marty Supreme" left the night with no awards -- having been nominated in 11 categories -- but Guillermo del Toro's "Frankenstein" walked off with three wins in the technical categories.

Vampire period film "Sinners" left the night with three awards, including for best score and best original screenplay.

The BAFTA ceremony, often seen as a weather vane for the Oscars in three weeks time, recognized British and Irish talent in some of the top categories.

- Aramayo, local hero -

Loud cheers erupted in London's Southbank Centre when British actor Robert Aramayo triumphed over established stars Timothee Chalamet and Leonardo DiCaprio to snag the best actor honor.

Aramayo, the underdog in the category, won for his portrayal of a man with Tourette syndrome in "I Swear", inspired by the real life story of Scot John Davidson whose life was irrevocably changed by the condition.

"I honestly cannot believe I won this award. I really, really cannot," said a tearful Aramayo, who had already won in the rising star category.

"I'm just really happy that 'I Swear' has shown a spotlight on something that is really, really misunderstood," he added.

Ireland's Jessie Buckley continued her winning streak for her heart-wrenching portrayal of Shakespeare's wife Agnes in "Hamnet", scooping the best actress award, beating off strong competition from stars including Kate Hudson and Emma Stone

"This really does belong to the women past, present and future that have taught me and continue to teach me how to do it differently," said Buckley, who made history as the first Irish actress to win a BAFTA in the category.

- Royals in attendance -

Unlike France's Cesar Awards or Spain's Goya Awards, which champion national cinema, the BAFTAs are open to all nationalities. As a consequence, the awards have previously faced some criticism for the American-dominated roster.

This year, however, local talent got wide recognition.

"Hamnet" won outstanding British film, and Nigerian-British actress Wunmi Mosaku won best supporting actress for her role in "Sinners".

Adapted from a novel by Maggie O'Farrell, "Hamnet" follows William Shakespeare and his wife Agnes as they navigate the loss of their son in plague-ravaged Elizabethan England.

"Sentimental Value" won in the foreign language film category, becoming the first Norwegian film to win at the BAFTAs, according to director Joachim Trier.

The intimate drama follows the relationship between two daughters and their estranged father, as he struggles to reconnect with them while making a film in their now hollowed-out family home.

"We felt ready to try to talk about family life, intergenerational trauma and all those things we don't know how to talk about," Danish-Norwegian filmmaker Trier told reporters.

Hollywood and British royalty were in attendance, including BAFTA president Prince William, his wife Princess Catherine, and A-listers DiCaprio, Chalamet and Cillian Murphy.

William, the eldest son of King Charles III, was the latest royal to go about business-as-usual at the end of a dramatic week that saw his uncle and ex-prince Andrew arrested.

The Prince of Wales said he was not calm "at the moment" when asked about whether he had watched "Hamnet", according to the PA news agency.

"I need to be in quite a calm state and I'm not at the moment," William told Elaine Bedell, chief executive of the Southbank Centre.

But even the heir-to-the-throne smiled wide as Paddington Bear came onto the stage to present the award for best children and family film.


'GOAT' Battles to Top of N. America Box Office

'GOAT' Battles to Top of N. America Box Office
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'GOAT' Battles to Top of N. America Box Office

'GOAT' Battles to Top of N. America Box Office

Sony animated film "GOAT," produced by NBA superstar Stephen Curry, glided into the number one spot at the North American box office, taking in $17 million, industry estimates showed Sunday.

The film, the story of an undersized goat who wants to join a basketball-like "roarball" team, features Curry in a voice role.

Caleb McLaughlin and David Harbour ("Stranger Things"), Gabrielle Union and country star Jelly Roll also star in the family-friendly movie.

"GOAT" moved ahead of steamy literary adaptation "Wuthering Heights," which earned $14.2 million in its second week of release, according to Exhibitor Relations.

The Warner Bros film, starring Margot Robbie and Jacob Elordi as the doomed lovers Cathy and Heathcliff from Emily Bronte's classic novel, features original songs from Charli XCX.

Debuting in third place with $8 million was Lionsgate's "I Can Only Imagine 2," a sequel about the singer who wrote and performed the number one Christian single of all time, AFP reported.

In fourth place was Amazon MGM's heist thriller "Crime 101," starring Chris Hemsworth, Halle Berry and Mark Ruffalo, with $5.8 million.

And in fifth place was horror flick "Send Help" from 20th Century, starring Rachel McAdams and Dylan O'Brien as a woman and her boss trying to survive on a deserted island after a plane crash.

It earned $4.5 million.

"It's a quiet weekend for new releases. The market is full right now, and a number of pictures are having good runs," said analyst David A. Gross of Franchise Entertainment Research.


AI Revolution Looms Over Berlin Film Fest

Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)
Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)
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AI Revolution Looms Over Berlin Film Fest

Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)
Director and screenwriter Yoshitoshi Shinomiya attends a press conference for “A New Dawn” during the 76th Berlin International Film Festival, in Berlin, Germany, 18 February 2026. (EPA)

The artificial intelligence revolution sweeping through the entertainment sector was at first glance not evident at this year's Berlin Film Festival, but the potential for widespread changes was still on people's minds.

The festival has had the air of an arthouse bubble when it comes to the topic of AI and the event's leadership is keeping above the fray.

"At present, we do not intend to issue any statements regarding the use of AI in the film industry," the festival said in a statement sent to AFP, adding: "We are monitoring developments with great interest."

Nevertheless, some of the filmmakers present addressed the question of how the technology is changing the industry.

Yoshitoshi Shinomiya, director of the only animated feature in competition, "A New Dawn," told reporters he had briefly considered using AI in his film.

"During production, we weren't entirely sure we would be able to complete the film. At one point we wondered whether we should use AI for the backgrounds," he said.

But Shinomiya concluded that AI is not yet "well-developed enough" to do that sort of work.

Juliette Prissard from Eurocinema, an organization representing French film and TV producers, said it's only a matter of time until the tools improve.

"It's reasonable to think that in one, two or three years... you won't be able to tell the difference anymore," she told AFP.

AI can already "write scripts" and replace extras in crowd scenes or even generate "digital replicas" of someone.

- 'No choice' -

In France, where foreign-language films are frequently shown with dubbing, voice actors have already been raising the alarm about AI's impact on their profession.

But Prissard warns other film industry jobs could be replaced in the "near" future, such as "technicians, the set designers" and even "the producers themselves".

Sevara Irgacheva, secretary general of the European Film Agency Directors' association (EFAD), said that already "junior jobs are disappearing: all the assistant editors, assistant screenwriters".

Despite this, the industry "is leaning toward accepting" AI "because, in any case, we have no choice".

The tools have the potential to help the sector become more efficient and "save time at every stage of production", particularly in the more "bureaucratic" aspects of the process.

A survey carried out in early 2025 by France's National Center for Cinema (CNC) found that 90 percent of film and audiovisual professionals surveyed were already using AI tools in their work.

In Berlin, Austrian director Georg Tiller presented a short film mixing filmed footage and AI-generated images, saying it was an attempt to encourage his fellow filmmakers to fight for a place in the new "digital cinema".

"If we don't then I fear that that we will die a slow death, because it will just steamroll over us," Tiller told AFP.

- The 'temptation' of deregulation -

The issue garnered some relief with a December agreement between OpenAI and Disney, which allowed the use of the entertainment giant's characters on Sora, the AI-generated video platform.

In return, Disney now has "privileged access" to OpenAI's "highly sophisticated" tools, giving it a "technological advantage over the rest of the sector," said Prissard.

But the use of AI in cinema has prompted thorny legal questions over intellectual property and the very notion of authorship, at a time when legislation is only just beginning to grapple with the subject.

Under EU rules, streaming platforms such as Netflix and Amazon Prime must carry at least 30 percent of European content in their catalogues.

Prissard questioned how those enforcing the rules "will be able to tell the difference" between original creations and "synthetic" ones.

Given "the fear of falling behind" the United States and China in developing AI technologies, Prissard said that Europe may succumb to the "temptation to allow more leeway to innovate without obstacles".