AlUla Development Company Launches Operations to Turn the City into Global Tourism Destination

AlUla Development Company will work closely with local and international experts in architecture, construction, design and heritage conservation
AlUla Development Company will work closely with local and international experts in architecture, construction, design and heritage conservation
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AlUla Development Company Launches Operations to Turn the City into Global Tourism Destination

AlUla Development Company will work closely with local and international experts in architecture, construction, design and heritage conservation
AlUla Development Company will work closely with local and international experts in architecture, construction, design and heritage conservation

AlUla Development Company is launching operations to support the development of AlUla in Western Saudi Arabia.

The company, which is wholly owned by the Public Investment Fund (PIF), plans to deliver hospitality, residential, retail and infrastructure projects as part of the tourism push.

The entity will work in collaboration with the Royal Commission for AlUla (RCU) and private sector entities to support the development and operation of a world-class portfolio of global hospitality, residential, retail, commercial and infrastructure assets.

The planned developments include 7,500+ hotel keys, 5,000 residential units, a staff village comprising 1,000+ units, supporting infrastructure, and more, said a statement issued Monday.

AlUla Development Company will work closely with local and international experts in architecture, construction, design and heritage conservation to deliver the sustainable transformation of AlUla, it added.

"AlUla Development Company will create jobs and opportunities for local businesses and communities whilst preserving one of the world’s largest and oldest cultural sites," the statement said.

"The company’s mandate is in line with PIF’s strategy on unlocking the capabilities of promising sectors in Saudi Arabia that can help drive the diversification of the economy, increase private sector engagement and improve quality of life to support Saudi Arabia’s position regionally and internationally as a leading tourism and cultural destination in line with Vision 2030."



Saudi ROSHN Group Named One of World's 25 Most Powerful Real Estate Brands by Brand Finance

Brand Finance valued ROSHN Group at over $1 billion, citing its strong financial and commercial performance, as well as its ambitious strategic and marketing initiatives. (SPA)
Brand Finance valued ROSHN Group at over $1 billion, citing its strong financial and commercial performance, as well as its ambitious strategic and marketing initiatives. (SPA)
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Saudi ROSHN Group Named One of World's 25 Most Powerful Real Estate Brands by Brand Finance

Brand Finance valued ROSHN Group at over $1 billion, citing its strong financial and commercial performance, as well as its ambitious strategic and marketing initiatives. (SPA)
Brand Finance valued ROSHN Group at over $1 billion, citing its strong financial and commercial performance, as well as its ambitious strategic and marketing initiatives. (SPA)

ROSHN Group, a subsidiary of Saudi Arabia’s Public Investment Fund (PIF), has been ranked among the 25 most powerful real estate brands in the world by Brand Finance, a leading global brand valuation consultancy. This marks the first time a Saudi real estate company has achieved this recognition.

Brand Finance valued ROSHN Group at over $1 billion, citing its strong financial and commercial performance, as well as its ambitious strategic and marketing initiatives.

The company's newly launched corporate identity reflects its expanded focus, which now includes hospitality, sports, residential and commercial development, and the retail sector.

The report commended ROSHN's commitment to innovation and sustainability, along with its pivotal role in advancing national development goals in line with Saudi Vision 2030.

Surpassing the $1 billion brand value milestone is seen as a clear indication of ROSHN's growing impact and its strategic contribution to the future of real estate development in the Kingdom.

Last month, ROSHN was also named the highest-ranking real estate brand in Saudi Arabia and recognized as the best-performing new brand in the region.