Burberry Set for 'Britishness' Refocus at London Fashion Week

Burberry Set for 'Britishness' Refocus at London Fashion Week
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Burberry Set for 'Britishness' Refocus at London Fashion Week

Burberry Set for 'Britishness' Refocus at London Fashion Week

London fashion week kicks off Friday with Daniel Lee's debut as Burberry creative director among the highlights, as the brand looks set to return to its British roots.

The five-day event is dedicated to Vivienne Westwood, the doyenne of British design, who died in December aged 81, AFP said.

"Her work not only changed the fashion industry, giving birth to and defining punk, but it also drove positive change globally," the British Fashion Council said in a statement.

London fashion week will feature 47 catwalk shows and a host of other events as well as playing host to Ukrainian fashion week, displaced by the ongoing conflict.

Three Ukrainian designers -- Frolov, Ksenia Schnaider and Paskal -- will show their works as part of the Support Ukrainian Fashion initiative.

New names on the schedule for the digital/physical hybrid event include Noon By Noor, Perte D'Ego, Sinead Gorey, Talia Byre and Tove.

Ahead of Lee's Burberry debut on Monday, fashion watchers have already picked up strong hints about where he intends to take the brand.

Lee, the former creative director of Bottega Veneta, took over from Italian designer Riccardo Tisci in October 2022.

- Iconic logo returns -
In a teaser released earlier this month, his first creative campaign features a cast of British talent including Lennon Gallagher, Raheem Sterling, Liberty Ross, rapper Shygirl and Vanessa Redgrave -- along with South Korean actress Jun Ji-hyun -- shot in Trafalgar Square and on Albert Bridge.

Although the advertisements featured existing products not designed by Lee, they appear to give a clear indication of his intention to put the emphasis firmly back on the brand's British heritage.

Burberry's iconic equestrian knight logo has also made a comeback, having been ditched by Tisci in 2018.

Another highlight of the autumn/winter 2023 collections will be Moncler Genius's debut, which will go up against Burberry on Monday.

The Art of Genius 2023 will be a "live show on a grand scale", aiming to go "beyond fashion" through an exploration of the power of collaboration across the creative industries, according to the brand.

The line-up will include previous friends and collaborators such as Alicia Keys, Rick Owens and Pharrell Williams.

"It feels like a huge relief to be able to hold London fashion week again," British Fashion Council head Caroline Rush told AFP.

September's event had to be largely scaled back due to the death of Queen Elizabeth II, just as the fashion world was getting back on its feet after the pandemic.

Paying tribute to Westwood, Rush said she "in many ways encapsulated what people think of when they think of British fashion -- that creative freedom, the ability to really challenge societal norms".

- 'Enormous legacy' -
Rush said a memorial service for Westwood on Thursday -- attended by a host of famous faces from Kate Moss to Victoria Beckham -- had been a chance to remember her not just for her "brilliant designs" but also for her activism.

"She has an enormous legacy... It's hard to believe that she is no longer with us," she said.

"But I think there is a sense that her spirit lives on through the creativity of the many young designers who were inspired by her."



Chloé Collection Goes with the Flow as Kamali Flaunts the Blouse at Paris Fashion Week

 Models present creations by Chloé for the Womenswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on March 6, 2025. (AFP)
Models present creations by Chloé for the Womenswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on March 6, 2025. (AFP)
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Chloé Collection Goes with the Flow as Kamali Flaunts the Blouse at Paris Fashion Week

 Models present creations by Chloé for the Womenswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on March 6, 2025. (AFP)
Models present creations by Chloé for the Womenswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on March 6, 2025. (AFP)

If any one piece defines Chloé under Chemena Kamali, it’s the blouse. Billowy, ruffled, effortless, and deeply romantic, it captured the essence of her third collection for the house at Paris Fashion Week.

Kamali’s Chloé woman moves through time, referencing history but never stuck in it, just like the women who sat in the front row, Jerry Hall and Georgia May Jagger, icons of past and present Chloé cool.

Chloé has long been a house that champions women, both in its design ethos and leadership. While some major womenswear brands continue to be helmed by men, Chloé has laudably remained a platform for female designers, shaping fashion through their perspective. German-born Kamali, now three collections in, continues to refine her vision within that tradition.

This season, blouses weren’t just a focal point, they were the foundation. Cut in ivory and peach silk, some had commanding sleeves and meaty cuffs that gave them the oomph of jackets. Wide-legged, low-slung trousers paired with gold logo belts nodded to a familiar boho ease, while slip dresses—cut on the bias in soft pastels—skirted the line between languid and sensual. Fur-trimmed quilted coats and Victorian-style heirloom jackets layered over plunging Henley knits injected a tougher, more urban edge. Accessories followed suit, with oversized charm-laden handbags and thick logo belts lending an opulent contrast to the collection’s airy silhouettes.

“As I started working on this collection, I felt that moving forward is just as important as honoring the past,” Kamali said. “It is about continuing to explore, to redefine and to evolve the Chloé woman’s state of mind.”

The show setting was simple but expansive, with soft lighting casting a glow over a muted green carpet, keeping the focus on the clothes.

Some may feel the collection flirted with excess, but Kamali sees complexity as intrinsic to the Chloé woman. “She embodies complexity and is not defined by a single identity,” she said. “She is multifaceted, emotionally charged, and rich with nuance.”

The designer continues to push Chloé into the future while staying grounded in its essence.

“Chloé embodies a unique balance of soft strength, blending natural femininity, sensuality, and lightness with independence and freedom,” she explained. “For me, the Chloé woman feels real, and that honesty and connection resonate deeply.”

Maybe it is just the blouse. But for Kamali, it’s also about the woman who wears it.