Burberry Set for 'Britishness' Refocus at London Fashion Week

Burberry Set for 'Britishness' Refocus at London Fashion Week
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Burberry Set for 'Britishness' Refocus at London Fashion Week

Burberry Set for 'Britishness' Refocus at London Fashion Week

London fashion week kicks off Friday with Daniel Lee's debut as Burberry creative director among the highlights, as the brand looks set to return to its British roots.

The five-day event is dedicated to Vivienne Westwood, the doyenne of British design, who died in December aged 81, AFP said.

"Her work not only changed the fashion industry, giving birth to and defining punk, but it also drove positive change globally," the British Fashion Council said in a statement.

London fashion week will feature 47 catwalk shows and a host of other events as well as playing host to Ukrainian fashion week, displaced by the ongoing conflict.

Three Ukrainian designers -- Frolov, Ksenia Schnaider and Paskal -- will show their works as part of the Support Ukrainian Fashion initiative.

New names on the schedule for the digital/physical hybrid event include Noon By Noor, Perte D'Ego, Sinead Gorey, Talia Byre and Tove.

Ahead of Lee's Burberry debut on Monday, fashion watchers have already picked up strong hints about where he intends to take the brand.

Lee, the former creative director of Bottega Veneta, took over from Italian designer Riccardo Tisci in October 2022.

- Iconic logo returns -
In a teaser released earlier this month, his first creative campaign features a cast of British talent including Lennon Gallagher, Raheem Sterling, Liberty Ross, rapper Shygirl and Vanessa Redgrave -- along with South Korean actress Jun Ji-hyun -- shot in Trafalgar Square and on Albert Bridge.

Although the advertisements featured existing products not designed by Lee, they appear to give a clear indication of his intention to put the emphasis firmly back on the brand's British heritage.

Burberry's iconic equestrian knight logo has also made a comeback, having been ditched by Tisci in 2018.

Another highlight of the autumn/winter 2023 collections will be Moncler Genius's debut, which will go up against Burberry on Monday.

The Art of Genius 2023 will be a "live show on a grand scale", aiming to go "beyond fashion" through an exploration of the power of collaboration across the creative industries, according to the brand.

The line-up will include previous friends and collaborators such as Alicia Keys, Rick Owens and Pharrell Williams.

"It feels like a huge relief to be able to hold London fashion week again," British Fashion Council head Caroline Rush told AFP.

September's event had to be largely scaled back due to the death of Queen Elizabeth II, just as the fashion world was getting back on its feet after the pandemic.

Paying tribute to Westwood, Rush said she "in many ways encapsulated what people think of when they think of British fashion -- that creative freedom, the ability to really challenge societal norms".

- 'Enormous legacy' -
Rush said a memorial service for Westwood on Thursday -- attended by a host of famous faces from Kate Moss to Victoria Beckham -- had been a chance to remember her not just for her "brilliant designs" but also for her activism.

"She has an enormous legacy... It's hard to believe that she is no longer with us," she said.

"But I think there is a sense that her spirit lives on through the creativity of the many young designers who were inspired by her."



Sources: Shein Aims for London IPO by Mid-year

FILE PHOTO: A company logo for fashion brand Shein is seen on a pile of gift bags on its Christmas bus as part of a nationwide promotional tour in Liverpool, Britain, December 14, 2024. REUTERS/Phil Noble/File Photo
FILE PHOTO: A company logo for fashion brand Shein is seen on a pile of gift bags on its Christmas bus as part of a nationwide promotional tour in Liverpool, Britain, December 14, 2024. REUTERS/Phil Noble/File Photo
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Sources: Shein Aims for London IPO by Mid-year

FILE PHOTO: A company logo for fashion brand Shein is seen on a pile of gift bags on its Christmas bus as part of a nationwide promotional tour in Liverpool, Britain, December 14, 2024. REUTERS/Phil Noble/File Photo
FILE PHOTO: A company logo for fashion brand Shein is seen on a pile of gift bags on its Christmas bus as part of a nationwide promotional tour in Liverpool, Britain, December 14, 2024. REUTERS/Phil Noble/File Photo

Online fast-fashion retailer Shein is aiming to list in London in the first half of the year, according to two sources with direct knowledge of the matter, assuming it gains regulatory approvals for the initial public offering.
The IPO could be completed as early as Easter, which is April 20, one of the people said.
A visit to China by Britain's finance minister Rachel Reeves starting on Saturday, during which she will meet with vice premier He Lifeng to discuss economic and financial cooperation, could help progress the regulatory approvals Shein needs, the source added.
A second person with knowledge of the matter said Shein, founded in China in 2012, is working towards listing in the first half of this year, but the definitive timeline is still in flux.
The London listing push comes after the company ended its attempt at a US IPO after pushback from lawmakers concerned about risks connected to China and alleged labor malpractices, Reuters reported.
The head of Britain's Financial Conduct Authority, which is in charge of assessing and approving flotations like Shein's IPO, is accompanying Reeves on the trip to Beijing and Shanghai and will meet with regulatory partners there.
Shein declined to comment, the FCA said it does not comment on potential listing applications, and Britain's finance ministry did not reply to Reuters' questions.
Even though it moved its headquarters from Nanjing to Singapore in 2022, Shein also requires permission from the China Securities Regulatory Commission, making it subject to offshore listing rules, as most of its 5,800 contract manufacturers are in China.
New rules passed by the CSRC in 2023 allow it to vet and potentially block offshore listings.
The CSRC did not immediately reply to questions about Britain's visit and Shein's IPO.
Shein is walking a political tightrope as it tries to show it has measures in place to limit the risk of human rights violations in its supply chain while avoiding any direct claims about China's Xinjiang province - a top cotton-producing region where the United States and NGOs have accused the government of forced labor and other abuses against Uyghur people.
Beijing denies any abuses, and Chinese authorities have hit back at clothing brands that say they don't use Xinjiang cotton.
Shein's general counsel for Europe, the Middle East and Africa, Yinan Zhu, on Tuesday declined to directly answer when asked by a British parliamentary committee whether the retailer's clothes contain cotton from China or Xinjiang, or whether it tells suppliers not to source from the province.
Zhu asked instead to provide the committee with written answers, and said Shein complies with relevant laws in all jurisdictions.