Fitch Upgrades Saudi Banks’ Rating

In its report, Fitch noted that banks in Saudi Arabia are receiving adequate support from the authorities. (Photo: SPA)
In its report, Fitch noted that banks in Saudi Arabia are receiving adequate support from the authorities. (Photo: SPA)
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Fitch Upgrades Saudi Banks’ Rating

In its report, Fitch noted that banks in Saudi Arabia are receiving adequate support from the authorities. (Photo: SPA)
In its report, Fitch noted that banks in Saudi Arabia are receiving adequate support from the authorities. (Photo: SPA)

US credit rating agency Fitch has upgraded eight Saudi banks’ long-term issuer default ratings to “A-” from “BBB+,” with a stable outlook, according to a press statement.

In this regard, experts told Asharq Al-Awsat that the current account surplus of the Saudi economy over the last period, which exceeded $1 trillion in gross domestic product, in addition to foreign reserves, which remain stable at $459 billion, reflected positively on local banks and contributed to economic strength and financial stability.

According to the experts, Saudi banks have proven their resilience thanks to the strength of the Saudi economy, at a time when major international banks have recently declared bankruptcy, including the American Silicon Valley and the Swiss Credit Suisse.

Fitch upgraded the rating of eight Saudi banks. Those include Riyad Bank, Saudi Awwal Bank, Banque Saudi Fransi, Arab National Bank, Alinma Bank, The Saudi Investment Bank, Bank Aljazira and Gulf International Bank - Saudi Arabia.

The press statement noted that the rating agency also upgraded the Gulf International Bank and Gulf International Bank UK’s international depository receipts to “A-” from “BBB+.”

In its report, Fitch noted that banks in Saudi Arabia are receiving adequate support from the authorities, affirming their financial stability.
“The authorities have a strong ability to provide support to the banking system given their large external reserves and increased access to external markets,” the agency said.

In comments to Asharq Al-Awsat, Fadel Al-Buainain, member of the Saudi Shura Council, said that the Fitch rating upgrade for eight local banks reflected the Kingdom’s strong and sustainable economy.

According to Al-Buainain, the current account surplus of the Saudi economy, which exceeded one trillion dollars, managed to revive all local economic sectors, including the private sector, specifically financial institutions.

For his part, Economic Analyst Ahmed Al-Shehri told Asharq Al-Awsat that the rating upgrade is attributed to the current account surplus of the Saudi economy during the last period, which exceeded $1 trillion in gross domestic product, and to the foreign reserves, which are still stable at $459 billion.

He stressed that the current account surplus and foreign reserves contributed to economic strength and financial stability, pointing at the same time to other supporting factors, such as improved private sector growth and high government expenditure on the local economy.

At the beginning of April, Fitch had upgraded Saudi Arabia’s IDR to “A+” from “A.” The increase was attributed to Saudi Arabia’s strong financial position, favorable debt-to-gross domestic product ratio and secure sovereign net foreign assets.

The rating agency also highlighted that the improved rating is conditional on Saudi Arabia’s continuous commitment to steady progress with fiscal, economic and governance reforms.



Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
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Saudi Arabia's Digital Advertising Boom: Addressing Economic Leakage, Boosting Local Content

A digital advertising event recently held in Riyadh (Asharq Al-Awsat)
A digital advertising event recently held in Riyadh (Asharq Al-Awsat)

Saudi Arabia’s digital advertising sector is experiencing rapid growth, but a significant portion of its revenues is leaking to foreign platforms. To maximize the impact on the national economy, experts are calling for strategies to curb this outflow and redirect it to local channels.

The importance of retaining digital ad revenues lies in the substantial size of this market. It is estimated that approximately $1 billion in ad spent is lost annually to foreign platforms, representing a considerable loss to Saudi Arabia’s economy.

Dr. Ebada Al-Abbad, CEO of Marketing and Communications at Tadafuq, a Saudi digital advertising network, told Asharq Al-Awsat that the problem stems from the fact that although advertisers, products, and audiences are often local, the largest share of financial gains goes to foreign platforms. He estimated that 70-80% of the $1.5 billion spent on digital advertising in Saudi Arabia in 2022 went to global platforms such as Google and Facebook. This results in the national economy losing nearly $1 billion annually from this sector alone.

Al-Abbad noted that government agencies in Saudi Arabia also contribute to the outflow. He explained that public sector spending on digital advertising, intended to raise awareness among citizens and residents, frequently ends up on foreign platforms. Government spending makes up about 20-25% of the total digital ad market in the Kingdom, meaning hundreds of millions of riyals leave the country annually, weakening the local digital economy.

Al-Abbad argues that Saudi Arabia needs strong local digital ad networks to keep this revenue within the national economy. These networks would help create jobs, drive innovation, and promote cultural diversity in digital content. Developing local platforms would also enhance Saudi Arabia’s digital sovereignty by ensuring that data remains within the country and is not controlled by foreign entities.

Moreover, local networks would reduce dependence on international platforms, ensuring that the economic benefits of digital advertising remain in the Kingdom, he said, stressing that this would align with Saudi Arabia’s broader Vision 2030 goals, which emphasize building a robust, diversified economy driven by local industries and digital transformation.

Globally, the digital advertising sector is growing rapidly. In 2022, worldwide spending on digital ads reached $602 billion, and it is projected to hit $876 billion by 2026. In the Middle East and North Africa (MENA) region, the digital ad market grew to $5.9 billion in 2022, with Saudi Arabia’s market accounting for over $1.5 billion.

In other countries, the digital ad sector plays a crucial role in boosting national economies. For example, in the United States, the digital advertising industry contributed $460 billion to the GDP in 2021, about 2.1% of the total. In the UK, the sector accounted for 1.8% of GDP in 2022. This shows how important digital advertising can be in driving economic growth.

One of the key challenges facing Saudi Arabia’s digital ad sector is the dominance of global platforms like Google and Facebook, which control 60% of the global digital ad market, Al-Abbad told Asharq Al-Awsat. This dominance results in a significant outflow of revenue and allows these platforms to control digital data and content. He warned that this could undermine Saudi Arabia’s national sovereignty over its digital economy.

To counter this, he emphasized that Saudi Arabia needs to build competitive local networks that can retain a larger share of the market. This will not only keep more revenue in the country but also strengthen the Kingdom’s control over its digital data and content.