AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
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AI-Generated Faces More Trustworthy than Real Ones, New Study

A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo
A green wireframe model covers an actor's lower face during the creation of a synthetic facial reanimation video, known alternatively as a deepfake, in London, Britain February 12, 2019. Reuters TV via REUTERS/File Photo

People cannot distinguish between a face generated by Artificial Intelligence – using StyleGAN2- and a real face, according to a study published in the journal Proceedings of The National Academy of Science.

Dr. Sophie Nightingale from Lancaster University and Professor Hany Farid from the University of California conducted experiments in which participants were asked to distinguish state of the art StyleGAN2 synthesized faces from real faces and what level of trust the faces evoked.

The results revealed that synthetically generated faces are not only highly photo realistic, but nearly indistinguishable from real faces and are even judged to be more trustworthy. The researchers warn of the implications of people’s inability to identify AI-generated images.
In the first experiment, 315 participants classified 128 faces taken from a set of 800 as either real or synthesized. Their accuracy rate was 48 percent.

In a second experiment, 219 new participants were trained and given feedback on how to classify faces. They classified 128 faces taken from the same set of 800 faces as in the first experiment – but despite their training, the accuracy rate only improved to 59 percent. The researchers decided to find out if perceptions of trustworthiness could help people identify artificial images.

A third study asked 223 participants to rate the trustworthiness of 128 faces taken the same set of 800 faces on a scale of 1 (very untrustworthy) to 7 (very trustworthy).

The average rating for synthetic faces was 7.7 percent more trustworthy than the average rating for real faces which is statistically significant.

“Perhaps most interestingly, we find that synthetically-generated faces are more trustworthy than real faces,” said Nightingale in a report.

To protect the public from “deep fakes”, Nightingale proposed guidelines for the creation and distribution of synthesized images. Safeguards could include, for example, incorporating robust watermarks into the image- and video-synthesis networks that would provide a downstream mechanism for reliable identification.



Intel Shares Fall as Dour Forecasts Overshadow CEO’s Turnaround Promises

The Intel logo is seen near computer motherboard in this illustration taken January 8, 2024. (Reuters)
The Intel logo is seen near computer motherboard in this illustration taken January 8, 2024. (Reuters)
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Intel Shares Fall as Dour Forecasts Overshadow CEO’s Turnaround Promises

The Intel logo is seen near computer motherboard in this illustration taken January 8, 2024. (Reuters)
The Intel logo is seen near computer motherboard in this illustration taken January 8, 2024. (Reuters)

Intel's shares fell more than 8% on Friday as the company's weak revenue and profit forecasts overshadowed new CEO Lip-Bu Tan's strategy to revitalize the embattled chipmaker.

Years of bad decisions have left the struggling American chipmaking icon trailing in the lucrative artificial intelligence industry, while a raging Sino-US trade war casts doubt on near-term demand for its PC processors.

Tan on Thursday gave glimpses of his plans to reanimate Intel's culture of innovation by focusing on core engineering, stripping away unnecessary administrative work and cutting workforce.

"Intel is so huge that shifting its course is like turning a battleship – it cannot be done on a dime," Evercore ISI analysts said.

Tan did not provide much detail on how he will restore Intel's leadership position in manufacturing, nor on his plans to attract more external customers to the company's foundry, J.P.Morgan analysts said.

Tan remains focused on the contract manufacturing business and has recently met rival TSMC'S CEO to discuss how the two companies could collaborate.

Executives said first-quarter sales were boosted by customers stockpiling chips as growing tariff tensions between the US and China have made buyers wary of future purchases.

Intel could also stand to benefit if China introduces certain exemptions on US imports given the company's large presence in the Asian country, Ben Barringer, global technology analyst at Quilter Cheviot, said.

AI STRATEGY IN QUESTION

Tan's comments about sharpening Intel's existing products to best suit emerging AI trends have sparked questions on how the company plans to get ahead in the booming artificial intelligence sector and challenge market leader Nvidia.

"Intel needs to streamline fast – they have a lot of investments to make to catch up in AI," Stifel analyst Ruben Roy said.

Historically, Intel has relied on buying startups to further its AI ambitions. Other than Mobileye which Intel spun out a few years ago, the other deals didn't help the company gain much traction.

"Intel should have always had its own internal solution, but it missed the boat and tried to acquire its way into AI," Anshel Sag, principal analyst at Moor Insights & Strategy, said.

One of Intel's biggest missteps was failing to capitalize on the booming demand for AI chips, allowing Nvidia to dominate the market.

Intel now faces an uphill battle in challenging AI heavyweights as it lacks the same level of GPU intellectual property, which is essential for AI workloads, Barringer added.

The company's stock has gained 7.2% so far this year, outperforming Nvidia and Advanced Micro Devices, which have fallen nearly 20% each.

Intel, however, trades at a higher 12-month forward price-to-earnings ratio of 31.37 versus 22.70 for Nvidia and 19.24 for AMD.