Milan Fashion Week Goes on under Shadow of Russian Attack

Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)
Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)
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Milan Fashion Week Goes on under Shadow of Russian Attack

Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)
Gigi Hadid wears a creation as part of the Moschino Fall/Winter 2022-2023 fashion collection, unveiled during the Fashion Week in Milan, Italy, Thursday, Feb. 24, 2022. (AP)

Milan Fashion Week continued Thursday under the shadow of the Russian invasion of Ukraine and the possible economic repercussions as the West moves toward tighter sanctions.

The head of the Italian fashion council said more than 1 billion euros worth of luxury exports to Russia could be at risk, even as Russian buyers return to Milan for the first time since the pandemic thanks to a deal brokered with the government to recognize the Sputnik V for business travelers.

“If things continue like this, there will be damage,’’ Carlo Capasa, president of the Italian National Fashion Chamber, told The Associated Press. “But it is not even the moment to think about the economic damage, but instead the damage that man does to himself.”

Even if the runways didn't reflect it, the invasion was running in the background as the fashion world made their rounds, and the realization that once again, the world can change in a flash. It was exactly two years ago during the February fashion week previews that the first case in the West of locally transmitted virus was detected near Milan.

"We're coming out of the pandemic. I don't want to think about a European war. I think we have had enough,'' said Arianna Casadei, the third generation of a shoe-making family from Italy's Emilia Romagna coast.

Highlights from Thursday’s preview shows of mostly womenswear for next fall and winter:

Prada’s pragmatism
Make way for the Prada tank top as the new staple for next winter as Miuccia Prada and Raf Simons mark the second year of their creative collaboration.

The simple white branded tank grounds a collection that employs the sheers from eveningwear as durable daytime looks layered with practical tanks and panties, enveloped in masculine overcoats made pretty with wispy faux fur and feathers applied like arm bands.

The skirt of the season is made in three tiers, like confections, mixing up leather, knits, velvet and sheers, sometimes adorned with sequins and rhinestones. It all has the air of upcycling and easily personalized looks.

Jackets also had feminine cutouts, and were adorned with thick ornamental chains that drape, without enclosing. They were worn with sturdy pleated wool skirts with a 1950s flair.

Simons said the collection echoes “revolutionary moments in Prada’s history.”

“The collection is about the history of women, the history of people, not the history of fashion,’’ Prada said in notes.

Moschino’s girls without guilt
Nothing quite says “Let Them Eat Cake” more than a runway show that features looks crafted to resemble furnishings in a European palace of some bygone century. So was Jeremy Scott’s brocade- and velvet-rich collection for Moschino.

Scott had his fun, sending out one model with the motto: “Gilt without Guilt,” and he had multiple jokes about breasts, at one point serving them up pointedly on a silver platter. But beneath the lamp-shade, candelabra and bird cage hats and beyond the grandfather clock dress, the collection featured day suits in bright patterns mimicking Oriental rugs, as well as an array of smart office dresses with pretty piping and button details.

There was also black eveningwear, like the elegant gown with sculpted details around the bare neck worn with opera gloves by Bella Hadid.

In a final flourish, Gigi Hadid twirled off the runway in a gold lame’ gown with a tulle mermaid finish, golden ivy running up her arms as if a statuette.

Scott took a final bow dressed as an astronaut, a nod to the opening music from a “Space Odyssey” but otherwise a head-scratcher.

Emporio Armani’s color play
In a sign that the pandemic is at last easing, Emporio Armani opened up hundreds of seats in its two shows to employees after officials gave the OK to allow full seating.

Giorgio Armani’s line for youthful dressers combined menswear with womenswear after the house postponed the January men’s show due to a virus surge. The merging provided a perfect complement, with geometric motifs running through both collections — in shades of gray for men contrasting with the pink, coral, seafoam green, red and blues for women.

For her, there were flouncy skirts with structured jackets, soft velvety pants with bold silken blouses. Men wore soft jackets tied at the waist, with off-kilter hats and easy-fitting trousers.

Sunnei’s sprint
Loris Messina and Simone Rizzo literally had models sprinting down an outdoor runway for their Sunnei, and in a tongue-in-cheek comment on how fast the fashion world moves, asked guests to film them only in slow motion.

A faux bossy female voice warned that they would be checking all Instagram posts for scofflaws. ”We like to create a moment, to have people enter in our world,'' Rizzo said.

Rizzo said the pair had always envisioned a fast-moving runway, and came up with a collection that reflected that, including wide-legged trousers and leggings, but also thick fuzzy knitwear and rubberized accessories that gave tell-tale signs of motion.

“We were thinking about the kind of girl living right now, who is always running,'' Rizzo said. But he also saw ties to the greater global situation. “We were thinking about how we all run around without thinking of what is going on around. Even what is happening right now in the world makes us understand we really need to calm down.”

Max Mara volumes
Max Mara offered cold weather wear for next winter that envelopes with dramatic silhouettes. Tight bodices give way to teddy bear fuzzy big skirts. Trousers are wide-legged and cuffed, worn with fanny packs that double as hand muffs.

A geometrical motif ran through the collection, from raised patterns on sock booties to square quilting on puffer jackets that provided a studied contrast to ribbing on knitwear. The house’s monochromes ran from basic camel and black and white to flashes of red and yellow.



Adidas Shares Pop After Beating Nike to Sub-Two-Hour Marathon Milestone

Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)
Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)
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Adidas Shares Pop After Beating Nike to Sub-Two-Hour Marathon Milestone

Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)
Athletics - London Marathon - London, Britain - April 26, 2026 Kenya's Sabastian Sawe celebrates with an Adidas Adizero Adios Pro Evo 3 shoe after winning the men's elite race and setting a new world record with a time of 01:59:30 (Reuters)

German sportswear maker Adidas' shares rose on Monday after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race, accomplishing his feat wearing the brand's Adizero Adios Pro Evo 3 trainers. 

Sawe shattered one of athletics' most elusive barriers on Sunday as he stormed to victory at the London Marathon in one hour 59 minutes and 30 seconds. The sub-two-hour marathon has been one of sport's biggest goals for years. 

After the race, Sawe held up his $500 Adizero Adios Pro Evo 3 trainer with "WR" and "sub-2" written on it in black marker pen. He ‌beat the previous ‌world record of 2:00:35 set at the Chicago ‌Marathon ⁠in October 2023 ⁠by the late Kelvin Kiptum. 

The win is a boost for Adidas against arch-rival Nike , after years of lab-backed experiments and near-misses looking to build a so-called "supershoe" to break the record. 

Nike's Breaking2 attempt at Monza in 2017 just fell short though Kenyan great Eliud Kipchoge ran under two hours in INEOS's 1:59 Challenge two years later. Yet those efforts fell outside the sport's official ⁠record books. 

Ethiopia's Yomif Kejelcha finished second in his marathon ‌debut and Tigst Assefa broke her own ‌women-only world record. All three were wearing Adidas' Adizero Adios Pro Evo 3 ‌trainers, which are set to go on sale on Thursday. 

Using innovative foam ‌and carbon-plated soles, and ultra-light components, the Adizero Adios Pro Evo 3 weighs an average 97 grams, 30% less than its predecessor, and improves running economy by 1.6%, Adidas said. 

"The Adidas family is incredibly proud of Sabastian and Tigist's historic ‌achievements," Patrick Nava, general manager at Adidas Running, said in a statement. 

"This is a testament to the years ⁠of hard work ⁠and dedication the have made, alongside our innovation team". 

Adidas shares were up 2% in mid-morning although they are down 18% since the start of this year on concerns about the group's exposure to US tariffs and the impact of the conflict in the Middle East. 

Adidas released its Adizero Adios Pro Evo 1 trainers in late 2023, after Assefa set a new women's marathon world record while wearing them at the women's Berlin Marathon. 

The third iteration of the shoe will be released for $500 a pair exclusively via the Adidas app, with a wider release in the autumn marathon season, according to the company's website, but the steep price tag puts them out of reach of most runners. 


'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
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'The Devil Wears Prada 2' Puts Spotlight on Italy's Fashion Capital

An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)
An installation of the new movie 'Devil Wears Prada 2' is displayed at La Rinascente shopping center, in Milan, Italy, Monday, April 20, 2026. (AP Photo/Luca Bruno)

Prada may have a title role in “The Devil Wears Prada 2,” which premieres in Italy’s fashion capital on Thursday, but fashion at large gets a spotlight and Milan a supporting role.

The film evokes Prada without being about the storied fashion house that has become synonymous with Milan. In homage, Meryl Streep and Anna Wintour both wear Prada on a current Vogue cover celebrating the film about a demanding fashion editor.

But when part of the movie was shot in Milan during fashion week last September, a Dolce & Gabbana runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.

‘’When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,’’ said Tommaso Sacchi, Milan’s counselor for culture. “It’s a film that is good for the city.’’

That enthusiasm is spilling over to a pop-up at Milan’s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly’s desk and against the backdrop of a faux Runway magazine mock-up cover.

VIPs attending the film's Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.

The Rinascente CEO, Mariella Elia, said the response to the pop-up — which is announced by giant statues of the iconic red pumps outside the store — shows that people have “a desire for lightness.”

“It’s not just about buying, it’s really about reviving what fashion represents ... a desire to have a stylish flair once again, a desire for joy, too — perhaps in contrast with the current economic and international moment that humanity is experiencing,’’ The Associated Press quoted Elia as saying.

On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, “Is there some reason my coffee isn’t here?”

Valentina Cattivelli, a professor, said she wasn’t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly's dismissive, “That’s all.’’

“No, I’m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,” Cattivelli said.

The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada’s grandfather.

The shopping arcade today is anchored by two Prada flagship stores.

Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion — a theme of the original movie, which offered a peek beyond fashion-world frivolity.

“There is a close relationship between the ‘Devil Wears Prada’ franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,’’ said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli’s Made in Italy editions.


British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
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British Retailer ASOS Moves to Recover US Tariff Costs

FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo
FILE PHOTO: Branded shopping bags are displayed in an ASOS pop-up store in London, Britain, November 12, 2025. REUTERS/Hannah McKay/File Photo

ASOS said on Thursday it has started seeking refunds for the 7 million pounds ($9.44 million) of US tariffs paid during the first half of the year, as the British retailer pursues a margin-focused turnaround plan to revive demand.

Thousands of companies around the world are filing lawsuits challenging US President Donald Trump's ⁠sweeping tariffs and seeking ⁠refunds on duties paid, after the levies were deemed illegal by the US Supreme Court in February.

Online fashion retailers such as ASOS are particularly vulnerable to duty ⁠costs on imported goods as they work to rebuild profitability after the pandemic-era expansion gave way to weakening consumer demand.

Once a standout survivor of the dotcom burst, ASOS has been trying to win back shoppers and cut costs amid stiff competition from cheaper Chinese rivals, Reuters reported.

Global retailers are now bracing ⁠for ⁠an impact from the Iran war as customer spending declines and a surge in energy prices and supply-chain snags compound costs further.

ASOS said it has taken proactive actions to help mitigate such impact, but gave no details on said actions.

The company confirmed its outlook for the full year.