Saudi Arabia Prepares to Launch World’s Largest Food Sustainability Expo

The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)
The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)
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Saudi Arabia Prepares to Launch World’s Largest Food Sustainability Expo

The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)
The introductory meeting for the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event. (Asharq Al-Awsat)

The Saudi Ministry of Environment, Water and Agriculture has unveiled its future plans to enhance agricultural production efficiency and bolster food security in the Kingdom.

The reveal coincided with the holding of the inaugural InFlavour 2023, Saudi Arabia’s biggest F&B event in terms of both gross square-meters and global prestige.

The three-day event at the Riyadh Exhibition and Convention Center, Malham, is expected to leave a major economic impact not only across the region, but also globally.

As for the ministry’s plans for boosting agricultural production efficiency, they include reducing water waste and prohibiting the cultivation of water-depleting crops, such as fodder.

Faisal Al-Dakhil, a spokesperson for the ministry, emphasized that InFlavour 2023 aims to attract both foreign and domestic investments to foster agricultural and food production in Saudi Arabia.

Products will be exported to the rest of the world through the intensification of regional and international innovation and technological solutions.

Al-Dakhil commended initiatives launched by Saudi Arabia to curb food waste in the Kingdom.

According to the spokesperson, these plans have reduced food waste in the Kingdom by 30%.

Saudi companies, both public and private, have invested in over 27 countries to secure food supplies, resulting in a 10% increase in agricultural production.

Al-Dakhil noted that the Kingdom achieved food self-sufficiency, as evidenced during the coronavirus pandemic when many countries faced shortages of food supplies and commodities.

He also highlighted the ministry’s launch of sustainable agriculture programs, emphasizing the significant achievements they have brought about.

Al-Dakhil acknowledged that agricultural marketing remains one of the major challenges that relevant authorities are working to find solutions for.

Some programs have been introduced to promote maximizing benefits between producers and consumers. This has led to the creation of several successful partnerships, encouraging sector investors to increase their production while maintaining quality.



Riyadh to Host 3rd Edition of Saudi Tourism Forum Under the Slogan ‘To Discover’

A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
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Riyadh to Host 3rd Edition of Saudi Tourism Forum Under the Slogan ‘To Discover’

A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)
A general view of Riyadh, Saudi Arabia. (Asharq Al-Awsat)

Riyadh is set to host the third edition of the Saudi Tourism Forum from January 7 to 9 at Roshn Front.

Organized in partnership with the Ministry of Tourism, the Saudi Tourism Authority, and the Tourism Development Fund, the event will run under the theme "To Discover."

This year’s forum serves as a dynamic platform to highlight new and unique tourist destinations across the Kingdom, offering visitors innovative experiences while showcasing Saudi Arabia’s diverse tourism potential. With over 100 exhibitors, the forum provides an expansive space to explore the latest developments in the tourism sector, spotlight major investment projects, and foster skill development and partnerships to drive tourism growth.

Chief Executive Officer of 4M Event and Chairman of the Forum’s Organizing Committee Eng. Hamza Nasser emphasized the forum’s role in advancing collaboration within the tourism sector. "Through the forum, we aim to promote the beauty of Saudi tourist destinations, enhance cooperation among stakeholders, and raise awareness about investment and development opportunities. This aligns with the goals of the Kingdom’s Vision 2030,” he said.
Since its inception, the Saudi Tourism Forum has significantly advanced efforts to promote the Kingdom's rich cultural heritage and distinctive tourist sites. Supported by prominent partners and sponsors, the event underscores a shared commitment to developing this vital sector.
The program will feature a variety of seminars and workshops, offering insights into the latest trends and developments in tourism. Attendees will have the opportunity to engage with keynote speakers, decision-makers, and industry professionals, enhancing their skills and knowledge.
The forum is expected to attract a diverse audience, including business leaders, investors, officials, and dignitaries, creating fertile ground for collaboration and partnerships.