Saudi Arabia Celebrates Birth of 4 Cheetah Cubs, Unveils Ambitious Conservation Strategy

The birth of the four cheetah cubs coincides with the launch of the National Cheetah Conservation Strategy. SPA
The birth of the four cheetah cubs coincides with the launch of the National Cheetah Conservation Strategy. SPA
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Saudi Arabia Celebrates Birth of 4 Cheetah Cubs, Unveils Ambitious Conservation Strategy

The birth of the four cheetah cubs coincides with the launch of the National Cheetah Conservation Strategy. SPA
The birth of the four cheetah cubs coincides with the launch of the National Cheetah Conservation Strategy. SPA

The National Center for Wildlife (NCW) has announced a major breakthrough in its Cheetah Conservation Program: the birth of four cheetah cubs, which coincides with the launch of the National Cheetah Conservation Strategy that marks a significant milestone for the initiative spearheaded by Minister of Environment, Water, and Agriculture and NCW Board Chairman Eng. Abdulrahman AlFadley last year.

"The official launch of the National Cheetah Conservation Strategy, and the announcement of the birth of four cheetah cubs, signifies an important achievement in our conservation efforts,”
NCW CEO Dr. Mohammed Qurban said in a statement.

“This strategy reflects our unwavering commitment to ensuring a sustainable future for wild cheetahs in their natural habitats in the Kingdom."

Qurban added that the birth of these cubs is especially momentous given the cheetah's absence from the Arabian Peninsula for over four decades.

"Our recent discovery of ancient cheetah mummies in northern Saudi Arabia underscores the region's historical role as a prime cheetah habitat," he said.
Qurban stressed the discovery will fuel the determination to reestablish cheetah populations, "guided by an integrated strategy designed in line with best international practices.”

According to the statement, "the strategy sets ambitious goals for reintroduction through successful captive breeding, strategic site selection, and community engagement in wildlife conservation.”

Rigorous monitoring after the reintroduction aims to ensure the cheetah population's sustainability.
Structured across multiple phases, the strategy's first phase focuses on breeding, habitat conservation, and environmental assessment. Subsequent phases involve experimental releases of captive-bred cheetahs and widespread reintroduction, with population monitoring.
Given the global challenge of cheetah conservation — with only 15% of wild-born cheetahs successfully breeding in captivity, and just 20% of those continuing to produce offspring — Saudi Arabia's achievement in having four cheetah cubs born and launching the National Cheetah Conservation Strategy underscores the Kingdom's commitment to biodiversity preservation, including the protection of endangered species and the ambitious goal of reintroducing previously extinct ones.



SAUDIA Wins Best Airline Cabin Crew Award at Business Traveler Awards

Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
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SAUDIA Wins Best Airline Cabin Crew Award at Business Traveler Awards

Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)
Saudi Arabian Airlines plane, is seen at the airport of the Red Sea resort of Sharm el-Sheikh, Egypt, August 9, 2021. (Reuters)

Saudia Airlines (SAUDIA) has earned the Best Airline Cabin Crew award at the 2024 Business Traveler North America Awards ceremony in Miami, US.
SAUDIA Chief Guest Experience Officer Rossen Dimitrov received the award, which is given to airlines for the first time, SPA reported.
Dimitrov said that the award received by SAUDIA is testimony to its dedication to enhancing the travel experience, aiming to elevate it to new heights and surpass expectations. He added that air service constitutes a critical aspect of travel, and is a key indicator of service quality that reflects the level of guest satisfaction.
This international recognition, he said, underscores the effectiveness of SAUDIA employees, “particularly the team of navigators who are crucial to the operational system, managing over 500 flights daily”.
He noted that air service is experiencing significant improvements that showcase Saudi culture, from the warm welcome and assistance to the menu featuring meals inspired by the Saudi cuisine, and the tradition of serving Saudi coffee and dates sourced from the homeland, as a sign of hospitality.
As part of its strategic vision for a new era, SAUDIA is dedicated to continuous innovation and to coming up with impactful initiatives that improve services and products. Its commitment to improving its operational performance is evident in the modern, and expanding, fleet, which currently includes 144 aircraft that helps it carry out its plan of connecting the world with the Kingdom.