Video Game Performers Reach Agreement with 80 Video Games on AI Terms 

Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
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Video Game Performers Reach Agreement with 80 Video Games on AI Terms 

Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)
Striking SAG-AFTRA video game performers picket outside WB Games Inc. offices on August 28, 2024 in Burbank, California. (Getty Images/AFP)

After striking for over a month, video game performers have reached agreements with 80 games that have signed interim or tiered budget agreements with the performers' union and accepted the artificial intelligence provisions they have been seeking.

Members of the Screen Actors Guild-American Federation of Television and Radio Artists began striking in July after negotiations with game industry giants that began more than a year and a half ago came to a halt over AI protections. Union leaders say game voice actors and motion capture artists’ likenesses could be replicated by AI and used without their consent and without fair compensation.

SAG-AFTRA announced the agreements with the 80 individual video games on Thursday. Performers impacted by the work stoppage can now work on those projects.

The strike against other major video game publishers, including Disney and Warner Bros.' game companies and Electronic Arts Productions Inc., will continue.

The interim agreement secures wage improvements, protections around “exploitative uses” of artificial intelligence and safety precautions that account for the strain of physical performances, as well as vocal stress. The tiered budget agreement aims to make working with union talent more feasible for independent game developers or smaller-budget projects while also providing performers the protections under the interim agreement.

Duncan Crabtree-Ireland, SAG-AFTRA's national executive director and chief negotiator, said in a statement that companies signing the agreements are “helping to preserve the human art, ingenuity and creativity that fuels interactive storytelling.”

“These agreements signal that the video game companies in the collective bargaining group do not represent the will of the larger video game industry,” Crabtree-Ireland continued. “The many companies that are happy to agree to our AI terms prove that these terms are not only reasonable, but feasible and sustainable for businesses.”

The union announced Wednesday that game development studio Lightspeed L.A. has agreed to produce current and future games, including the popular title “Last Sentinel,” under the union's interim agreement, meaning it can also work with union talent as the strike persists.



EU Says Trump Arrival Will Not Impact Big Tech Cases

The logos of mobile apps, Google, Amazon, Facebook, Apple and Netflix, are displayed on a screen in this illustration picture taken December 3, 2019. REUTERS/Regis Duvignau/File Photo
The logos of mobile apps, Google, Amazon, Facebook, Apple and Netflix, are displayed on a screen in this illustration picture taken December 3, 2019. REUTERS/Regis Duvignau/File Photo
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EU Says Trump Arrival Will Not Impact Big Tech Cases

The logos of mobile apps, Google, Amazon, Facebook, Apple and Netflix, are displayed on a screen in this illustration picture taken December 3, 2019. REUTERS/Regis Duvignau/File Photo
The logos of mobile apps, Google, Amazon, Facebook, Apple and Netflix, are displayed on a screen in this illustration picture taken December 3, 2019. REUTERS/Regis Duvignau/File Photo

The European Commission said on Tuesday it was assessing its cases against Apple, Google and Meta and that President-elect Donald Trump's impending arrival in the White House did not affect its commitment to enforcing its laws on big tech.

The European Commission has carried out a series of investigations into US tech firms under its Digital Markets Act and Digital Services Act, which seek to make large platforms adhere to market rules and act against illegal content, according to Reuters.

Meta chief Mark Zuckerberg said Europe was "institutionalizing censorship".

"We have been very clear that no matter which administration is in place in third countries, this will not affect our enforcement work," a Commission spokesperson told the EU's executive's daily briefing.

The Financial Times reported that the European Commission was reassessing its investigations of Apple, Meta and Google in a review that could lead it to scale back or change its investigations that could lead to fines as US groups urge Trump to intervene.

The Commission denied it was carrying out a review.

"What we do have is upcoming meetings to assess maturity of cases, to assess the allocation of resources and the general readiness of the investigation," the spokesperson said.

The spokesperson said that the cases were still being handled at a technical level and so not reached a point at which decisions could be taken.

"Obviously there may be a political reality which puts pressure on the technical work, but we need to distinguish the two stages because we need to have a court-proof investigation," another spokesperson said.