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Instagram Courts TikTok Stars during Turbulent Times

A man films a TikTok video outside the US headquarters of the social media company TikTok in Culver City, California, US January 18,2025. REUTERS/Fred Greaves
A man films a TikTok video outside the US headquarters of the social media company TikTok in Culver City, California, US January 18,2025. REUTERS/Fred Greaves
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Instagram Courts TikTok Stars during Turbulent Times

A man films a TikTok video outside the US headquarters of the social media company TikTok in Culver City, California, US January 18,2025. REUTERS/Fred Greaves
A man films a TikTok video outside the US headquarters of the social media company TikTok in Culver City, California, US January 18,2025. REUTERS/Fred Greaves

Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains uncertain in the United States.
After officially increasing the allowed length of videos and adding a new editing tool, Meta recently began letting TikTok creators earn as much as $5,000 over the course of three months for posting "Reels" to Facebook and Instagram.
The "Breakthrough Bonus" program for eligible TikTok creators is intended to "help jumpstart their growth on our apps," a Meta spokesperson told AFP.
In addition, Meta is quietly offering incentives amounting to tens of thousands of dollars a month to get creators with large TikTok audiences to switch to rival platform Reels at Instagram, according to a report Wednesday in The Information.
"Meta has been trying to take advantage of the volatility around TikTok for months, and now its efforts to court TikTok creators have gone from subtle to overt," said Emarketer analyst Jasmine Enberg.
Temporary reprieve
The campaign to get TikTok stars to switch allegiance to Reels comes as TikTok's future in the United States remains unsettled.
TikTok is facing down a US law that ordered the company to divest from its Chinese owner ByteDance or be banned in the United States.
In one of his first acts in office, President Donald Trump ordered a pause on enforcing the law that should have seen TikTok effectively made illegal in the country on Sunday.
The executive order directed his attorney general to delay the implementation of the law for 75 days.
The TikTok ban passed due to concerns that the Chinese government could exploit the app to spy on Americans or covertly influence US public opinion through data collection and content manipulation.
TikTok briefly shut down in the United States late Saturday as the law's sale deadline approached, leaving millions of dismayed users barred from the app.
That same day, Instagram boss Adam Mosseri announced that video snippets shared on Reels could now last 3 minutes instead of 90 seconds, a limit set more than two years ago.
On Sunday, Mosseri announced a new video editing application will make its debut on iPhones in February.
That comes as TikTok's flagship editing tool, CapCut, has disappeared from mobile app stores in the United States because it's owned by the same parent company, ByteDance.
"There's a lot going on right now, but no matter what happens, it's our job to provide the best possible tools for creators," Mosseri said.
Zuckerberg and Trump
Analyst Enberg believes the new features won't be enough to win over the TikTok faithful, with some likely to be irked by "blatant copycat behavior" as many are "rattled" by Meta's moves to align itself with the Trump administration.
Meta chief Mark Zuckerberg has dined with Trump since his victory, openly praised the president and appointed Trump allies to positions of influence at the tech firm.
Meta also recently ended programs to prevent disinformation and vitriol on its platform, efforts long criticized by political conservatives.
While Instagram is considered the most likely alternative to TikTok, Chinese application named Xiaohongshu -- nicknamed "Red Note" -- is a preferred option for many in the United States.
Even though the app is in Mandarin, many see it as a way of thumbing their noses at Meta and US politicians.
"The potential of a cash bonus is going to be hard for TikTok creators to resist, regardless of how they feel about Meta," said analyst Enberg.
As for users, they will follow where their beloved creators lead, and there is no better way to get them to Instagram than money, Enberg reasoned.

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Technology

Social Media ‘Addicting the Brains of Children,’ Plaintiff’s Lawyer Argues in Landmark Trial

Teenagers pose for a photo while holding smartphones in front of a Meta logo in this illustration taken September 11, 2025. (Reuters)
Teenagers pose for a photo while holding smartphones in front of a Meta logo in this illustration taken September 11, 2025. (Reuters)
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Social Media ‘Addicting the Brains of Children,’ Plaintiff’s Lawyer Argues in Landmark Trial

Teenagers pose for a photo while holding smartphones in front of a Meta logo in this illustration taken September 11, 2025. (Reuters)
Teenagers pose for a photo while holding smartphones in front of a Meta logo in this illustration taken September 11, 2025. (Reuters)

Comparing social media platforms to casinos and addictive drugs, lawyer Mark Lanier delivered opening statements Monday in a landmark trial in Los Angeles that seeks to hold Instagram owner Meta and Google's YouTube responsible for harms to children who use their products.

Instagram's parent company Meta and Google's YouTube face claims that their platforms addict children through deliberate design choices that keep kids glued to their screens. TikTok and Snap, which were originally named in the lawsuit, settled for undisclosed sums.

Jurors got their first glimpse into what will be a lengthy trial characterized by dueling narratives from the plaintiffs and the two remaining defendants.

Meta lawyer Paul Schmidt spoke of the disagreement within the scientific community over social media addiction, with some researchers believing it doesn’t exist, or that addiction is not the most appropriate way to describe heavy social media use.

‘Addicting the brains of children’

Lanier, the plaintiff's lawyer, delivered lively first remarks where he said the case will be as “easy as ABC” — which stands for “addicting the brains of children.” He said Meta and Google, “two of the richest corporations in history,” have “engineered addiction in children’s brains.”

He presented jurors with a slew of internal emails, documents and studies conducted by Meta and YouTube, as well as YouTube’s parent company, Google. He emphasized the findings of a study Meta conducted called “Project Myst” in which they surveyed 1,000 teens and their parents about their social media use.

The two major findings, Lanier said, were that Meta knew children who experienced “adverse events” like trauma and stress were particularly vulnerable for addiction; and that parental supervision and controls made little impact.

He also highlighted internal Google documents that likened some company products to a casino, and internal communication between Meta employees in which one person said Instagram is “like a drug” and they are “basically pushers.”

At the core of the Los Angeles case is a 20-year-old identified only by the initials “KGM,” whose case could determine how thousands of other, similar lawsuits against social media companies will play out. She and two other plaintiffs have been selected for bellwether trials — essentially test cases for both sides to see how their arguments play out before a jury.

Plaintiff grew up using YouTube, Instagram

KGM made a brief appearance after a break during Lanier’s statement and she will return to testify later in the trial. Lanier spent time describing KGM's childhood, focusing particularly on what her personality was like before she began using social media.

She started using YouTube at age 6 and Instagram at age 9, Lanier said. Before she graduated elementary school, she had posted 284 videos on YouTube.

The outcome of the trial could have profound effects on the companies' businesses and how they will handle children using their platforms.

Lanier said the companies’ lawyers will “try to blame the little girl and her parents for the trap they built,” referencing the plaintiff. She was a minor when she said she became addicted to social media, which she claims had a detrimental impact on her mental health.

Lanier said that despite the public position of Meta and YouTube being that they work to protect children, their internal documents show an entirely different position, with explicit references to young children being listed as their target audiences.

The attorney also drew comparisons between the social media companies and tobacco firms, citing internal communication between Meta employees who were concerned about the company’s lack of proactive action about the potential harm their platforms can have on children and teens.

“For a teenager, social validation is survival,” Lanier said. The defendants “engineered a feature that caters to a minor’s craving for social validation,” he added, speaking about “like” buttons and similar features.

Meta pushes back

In his opening statement representing Meta, Schmidt said the core question in the case is whether the platforms were a substantial factor in KGM’s mental health struggles. He spent much of his time going through the plaintiff’s health records, emphasizing that she had experienced many difficult circumstances in her childhood, including emotional abuse, body image issues and bullying.

Schmidt presented a clip from a video deposition from one of KGM‘s mental health providers, Dr. Thomas Suberman, who said social media was “not the through-line of what I recall being her main issues,” adding that her struggles seemed to largely stem from interpersonal conflicts and relationships.

He painted a picture — with KGM’s own text messages and testimony pointing to a volatile home life — of a particularly troubled relationship with her mother.

Schmidt acknowledged that many mental health professionals do believe social media addiction can exist, but said three of KGM’s providers — all of whom believe in the form of addiction — have never diagnosed her with it, or treated her for it.

Schmidt stressed to the jurors that the case is not about whether social media is a good thing or whether teens spend too much time on their phones or whether the jurors like or dislike Meta, but whether social media was a substantial factor in KGM’s mental health struggles.

A reckoning for social media and youth harms

A slew of trials beginning this year seek to hold social media companies responsible for harming children's mental well-being. Executives, including Meta CEO Mark Zuckerberg, are expected to testify at the Los Angeles trial, which will last six to eight weeks.

Experts have drawn similarities to the Big Tobacco trials that led to a 1998 settlement requiring cigarette companies to pay billions in health care costs and restrict marketing targeting minors.

A separate trial in New Mexico, meanwhile, also kicked off with opening statements on Monday. In that trial, Meta is accused of failing to protect young users from sexual exploitation, following an undercover online investigation. Attorney General Raúl Torrez in late 2023 sued Meta and Zuckerberg, who was later dropped from the suit.

A federal bellwether trial beginning in June in Oakland, California, will be the first to represent school districts that have sued social media platforms over harms to children.

In addition, more than 40 state attorneys general have filed lawsuits against Meta, claiming it is harming young people and contributing to the youth mental health crisis by deliberately designing features on Instagram and Facebook that addict children to its platforms. The majority of cases filed their lawsuits in federal court, but some sued in their respective states.

TikTok also faces similar lawsuits in more than a dozen states.

Technology

AI No Better Than Other Methods for Patients Seeking Medical Advice, Study Shows

AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)
AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)
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AI No Better Than Other Methods for Patients Seeking Medical Advice, Study Shows

AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)
AI (Artificial Intelligence) letters and a robot hand are placed on a computer motherboard in this illustration created on June 23, 2023. (Reuters)

Asking AI about medical symptoms does not help patients make better decisions about their health than other methods, such as a standard internet search, according to a new study published in Nature Medicine.

The authors said the study was important as people were increasingly turning to AI and chatbots for advice on their health, but without evidence that this was necessarily the best and safest approach.

Researchers led by the University of Oxford’s Internet Institute worked alongside a group of doctors to draw up 10 different medical scenarios, ranging from a common cold to a life-threatening hemorrhage causing bleeding on the brain.

When tested without human participants, three large-language models – Open AI's Chat GPT-4o, ‌Meta's Llama ‌3 and Cohere's Command R+ – identified the conditions in ‌94.9% ⁠of cases, ‌and chose the correct course of action, like calling an ambulance or going to the doctor, in an average of 56.3% of cases. The companies did not respond to requests for comment.

'HUGE GAP' BETWEEN AI'S POTENTIAL AND ACTUAL PERFORMANCE

The researchers then recruited 1,298 participants in Britain to either use AI, or their usual resources like an internet search, or their experience, or the National Health Service website to ⁠investigate the symptoms and decide their next step.

When the participants did this, relevant conditions were identified in ‌less than 34.5% of cases, and the right ‍course of action was given in ‍less than 44.2%, no better than the control group using more traditional ‍tools.

Adam Mahdi, co-author of the paper and associate professor at Oxford, said the study showed the “huge gap” between the potential of AI and the pitfalls when it was used by people.

“The knowledge may be in those bots; however, this knowledge doesn’t always translate when interacting with humans,” he said, meaning that more work was needed to identify why this was happening.

HUMANS OFTEN GIVING INCOMPLETE INFORMATION

The ⁠team studied around 30 of the interactions in detail, and concluded that often humans were providing incomplete or wrong information, but the LLMs were also sometimes generating misleading or incorrect responses.

For example, one patient reporting the symptoms of a subarachnoid hemorrhage – a life-threatening condition causing bleeding on the brain – was correctly told by AI to go to hospital after describing a stiff neck, light sensitivity and the "worst headache ever". The other described the same symptoms but a "terrible" headache, and was told to lie down in a darkened room.

The team now plans a similar study in different countries and languages, and over time, to test if that impacts AI’s performance.

The ‌study was supported by the data company Prolific, the German non-profit Dieter Schwarz Stiftung, and the UK and US governments.

Technology

Meta Criticizes EU Antitrust Move Against WhatsApp Block on AI Rivals

(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)
(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)
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Meta Criticizes EU Antitrust Move Against WhatsApp Block on AI Rivals

(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)
(FILES) This illustration photograph taken on December 1, 2025, shows the logo of WhatsApp displayed on a smartphone's screen, in Frankfurt am Main, western Germany. (Photo by Kirill KUDRYAVTSEV / AFP)

Meta Platforms on Monday criticized EU regulators after they charged the US tech giant with breaching antitrust rules and threaten to halt its block on ⁠AI rivals on its messaging service WhatsApp.

"The facts are that there is no reason for ⁠the EU to intervene in the WhatsApp Business API. There are many AI options and people can use them from app stores, operating systems, devices, websites, and ⁠industry partnerships," a Meta spokesperson said in an email.

"The Commission's logic incorrectly assumes the WhatsApp Business API is a key distribution channel for these chatbots."