Kering Names Pierpaolo Piccioli New Creative Director of Balenciaga

The logo of French luxury group Kering is seen at Kering headquarters in Paris, France, February 13, 2023. (Reuters)
The logo of French luxury group Kering is seen at Kering headquarters in Paris, France, February 13, 2023. (Reuters)
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Kering Names Pierpaolo Piccioli New Creative Director of Balenciaga

The logo of French luxury group Kering is seen at Kering headquarters in Paris, France, February 13, 2023. (Reuters)
The logo of French luxury group Kering is seen at Kering headquarters in Paris, France, February 13, 2023. (Reuters)

French luxury group Kering said on Monday that Pierpaolo Piccioli has been appointed creative director at Balenciaga, replacing Demna who is taking up the chief design job at the group's top label Gucci.

Piccioli, 57, joins Balenciaga after a 25-year tenure at Valentino, working as the label's sole creative director for nearly a decade.

At Valentino, the designer was known for his vibrant color palettes, including a bright pink that became his signature, as well as wide, floaty dresses that expanded the house's appeal to younger generations.

The appointment takes effect on July 10.

Piccioli's first collection for Balenciaga will be unveiled in October 2025, the group said.



Phan Huy: The Fashion Prodigy Putting Vietnam on the Map

Claire Foy, Penelope Cruz, Dua Lipa, Kim Go-eun, Tilda Swinton, Anna Wintour, Nicole Kidman, Arthur Jafa, and Guillaume Diop attend the Chanel Haute Couture Spring/Summer 2026 collection show in Paris, France, January 27, 2026. REUTERS/Gonzalo Fuentes
Claire Foy, Penelope Cruz, Dua Lipa, Kim Go-eun, Tilda Swinton, Anna Wintour, Nicole Kidman, Arthur Jafa, and Guillaume Diop attend the Chanel Haute Couture Spring/Summer 2026 collection show in Paris, France, January 27, 2026. REUTERS/Gonzalo Fuentes
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Phan Huy: The Fashion Prodigy Putting Vietnam on the Map

Claire Foy, Penelope Cruz, Dua Lipa, Kim Go-eun, Tilda Swinton, Anna Wintour, Nicole Kidman, Arthur Jafa, and Guillaume Diop attend the Chanel Haute Couture Spring/Summer 2026 collection show in Paris, France, January 27, 2026. REUTERS/Gonzalo Fuentes
Claire Foy, Penelope Cruz, Dua Lipa, Kim Go-eun, Tilda Swinton, Anna Wintour, Nicole Kidman, Arthur Jafa, and Guillaume Diop attend the Chanel Haute Couture Spring/Summer 2026 collection show in Paris, France, January 27, 2026. REUTERS/Gonzalo Fuentes

Phan Huy has had a thrilling -- but quite stressful -- journey to making history at Paris Haute Couture Week on Thursday where he will become the youngest and the first Vietnamese designer to present a collection on the official calendar.

The early part of his week was spent anxiously waiting for his designs to arrive in France from Vietnam after they were held up in customs.

"I was very nervous," the soft-spoken 27-year-old told AFP on Tuesday just hours after his elaborate hand-made dresses were finally released, meaning he could begin fitting the models.

"We had a paperwork issue," his co-founder and brand chief executive Steven Doan, 40, explained.

The delays have complicated an already daunting task for the duo who have been catapulted into Paris Haute Couture Week and the fashion stratosphere, which some designers spend a lifetime hoping to enter.

They created the label less than three years ago, but have been fast-tracked into a field that includes corporate giants like Chanel, Dior or Armani, which have billions in annual sales.

Phan and Doan have more limited resources and prepared to unveil their designs on Thursday at 1230 GMT in a cramped basement apartment in western Paris.

"The first collection completely sold out and from that we reinvested," Doan explained. "We were very lucky that we've received a lot of orders from customers around the world, not just in Vietnam."

- 'A dream' -

The origins of the brand go back to Phan's final collection at the Ho Chi Minh City University which became a viral sensation, drawing attention from local celebrities including singers My Tam and Ho Ngoc Ha.

"It was a dream because I was a young student," said Phan, who only turned 27 this week.

Doan, a former model and a stylist in London, also reached out from his then-home in the British capital to suggest they work together.

"I was really struck by Huy's talent. In Vietnam there's a level of designing that is very similar and then when you see a different collection, it really stands out," Doan said.

While he grew up in the coastal city of Nha Trang, Phan hails from a village in the central Quang Tri province.

Phan credits his first interest in fabrics to his parents' curtain shop, where material was always abundant.

He would transform some of it into doll dresses.

"I was into fashion and clothing when I was six years old. I was always very picky with my own outfits," he explained.

- 'Fashion as well' -

The invitation to Paris Haute Couture Week came from France's FHCM fashion federation, which is the guardian of the country's highly protected Fashion Weeks and a key tastemaker.

Alongside the permanent French couture houses, the federation invites guest designers from around the world who have both the skill and commitment to handmade craft that form the basis of the business.

Phan Huy will take his place alongside other designers such as Rami Al Ali from Syria, Imane Ayissi from Cameroon and Hong Kong-born Robert Wun who have brought diversity and freshness to the program.

"I'm very happy and very proud because I can represent and bring the culture and creativity of Vietnam to the world," Phan said.

Doan stressed that their home country is known as a global manufacturing hub that produces mass-market clothes for Western brands.

"We want to prove that we can do fashion as well," he said.

The last Phan Huy collection, which was shown off-calendar in Paris last July, included references to everyday rural Vietnamese life from fans, fishing nets, straw bundles to banana leaves.

This upcoming Spring/Summer 2026 season has been inspired by Vietnam's former ruling Nguyen dynasty, notably Emperor Khai Dinh and the last empress consort, Nam Phuong, who both lived under colonial French rule.

"I want to be inspired by people like Empress consort Nam Phuong, King Khai Dinh, with their fashion style and the interaction between the West and the East," explained Phan.


Puma’s Long Slide: The Rise and Fall of a German Sports Icon

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
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Puma’s Long Slide: The Rise and Fall of a German Sports Icon

A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)
A Puma logo is seen on a Puma Speedcat OG sneaker displayed at the Puma Mostro House in Paris, France, January 24, 2025. (Reuters)

Germany's Puma and fierce rival Adidas have their roots in the ​very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the siblings split the company in two.

From the split of the original company Geda, Rudolf founded Ruda - later renamed Puma - while Adolf founded Adidas. The two firms' headquarters remain just a short walk from each other in the Bavarian town of Herzogenaurach.

Now Puma is set to come under the wings of China's top sportswear firm Anta, which would become its biggest shareholder in a $1.8 billion deal aimed at turning around one of Europe's most iconic sports brands that has fallen sharply from grace.

Puma, with its leaping wildcat logo, has struggled to win consumers to ‌its sportswear and ‌Speedcat sneakers, even as Adidas has streaked ahead with its retro Terrace ‌shoes - widening ⁠a ​sales gap ‌between the two firms.

"Puma became ... too dependent on maybe lifestyle products rather than performance sports shoes, which really drove this industry," said Morningstar analyst David Swartz, adding its lower revenues meant it had less to spend on star names boosting the brand.

"So they don't have the visibility."

CHALLENGES FROM EMERGING BRANDS

Puma was the no. 3 in sportswear after Nike and Adidas until recent years, competing to churn out cool sneakers and win top athletes and soccer-team sponsorships. But as newer brands like On Running and Hoka grew, Puma fell off the pace.

"Puma has become too commercial, over-exposed in the wrong channels, with ⁠too many discounts," Puma's CEO Arthur Hoeld, formerly sales chief at arch-rival Adidas, said in October.

The Anta deal for the 29% stake held by ‌the Pinault family behind Gucci-owner Kering, could give the firm an opportunity to ‍regain some ground lost, including in China. The deal pushed ‍Puma's shares up 9% on Tuesday.

"We have a lot of insight how to make Puma more ‍successful in China," Wei Lin, global vice president for sustainability and investor relations at Anta, told Reuters. "It is one of the most valuable brands in this industry."

The Anta deal values Puma at some $6.2 billion. Its enterprise value is around one times its forecast sales for 2027 using Visible Alpha analyst estimates, relatively cheap compared to rivals including Adidas, Nike and Swiss firm On.

SPEEDCAT VERSUS ​SAMBA

Puma, founded in 1948, has a long history of outfitting athletes with track spikes and soccer boots, then made in its Herzogenaurach factory and now mostly sourced from factories in China, Vietnam, ⁠and Indonesia.

While Adidas boomed, Puma climbed too and its stock hit a peak of 115 euros in late 2021. Since then, though, it's slid, losing 80% of its value. Its market cap on Tuesday was 3.2 billion euros ($3.8 billion), an eighth of the size of Adidas.

Trade war uncertainties have hit the retail sector as a whole in recent years, but Puma has particularly suffered.

It has been under pressure as sportswear competition intensified and its recent sneaker launches, including the Speedcat, have been overshadowed by Adidas' Samba and other "terrace" shoes - retro models inspired by soccer fans' footwear in the 1970s and 1980s.

CEO Hoeld, in charge since July last year, announced in October a turnaround plan aiming to cut 900 corporate jobs, to discount less, improve marketing and reduce its product range.

Felix Dennl, retail analyst at German bank Metzler, said Adidas had put pressure on Puma by getting a "head start" on sneakers.

"Adidas was a first mover in capitalizing on the retro sneaker ‌trend, roughly six months before Puma," he said.

"This not only allowed Adidas to get a head start... but also transfer the brand heat generated across lifestyle footwear into performance franchises."


Chanel Couture Gets a Breath of Fresh Air and Stars. Armani Revamps

A model presents a creation by designer Matthieu Blazy appears as part of his Haute Couture Spring/Summer 2026 collection show for fashion house Chanel in Paris, France, January 27, 2026. (Reuters)
A model presents a creation by designer Matthieu Blazy appears as part of his Haute Couture Spring/Summer 2026 collection show for fashion house Chanel in Paris, France, January 27, 2026. (Reuters)
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Chanel Couture Gets a Breath of Fresh Air and Stars. Armani Revamps

A model presents a creation by designer Matthieu Blazy appears as part of his Haute Couture Spring/Summer 2026 collection show for fashion house Chanel in Paris, France, January 27, 2026. (Reuters)
A model presents a creation by designer Matthieu Blazy appears as part of his Haute Couture Spring/Summer 2026 collection show for fashion house Chanel in Paris, France, January 27, 2026. (Reuters)

Fashion powerhouse Chanel stacked the Paris front row like a movie premiere Tuesday: Nicole Kidman, Dua Lipa, Penélope Cruz, A$AP Rocky, Gracie Abrams, Margaret Qualley. Then, it handed the spotlight to its new designer, Matthieu Blazy, for his much-anticipated couture debut built on one big, confident swing: joy.

Inside the Grand Palais, the house went full fantasy. The set was a dream-garden of candy-colored trees and giant pink-and-red mushrooms: a surreal antidote to the gray January day outside, and to the even heavier mood of the world beyond the doors.

Before the first look, Blazy even teased the mood with an animation film of woodland animals at work in the Chanel ateliers, “Cinderella” style: a wink that said this would be couture, but not grim.

Then came the clothes, and the message landed fast: lightness. Blazy took Chanel’s most famous codes — the suit, the pearls, the chain-weighted hems — and made them feel almost weightless.

A classic skirt suit arrived as a sheer, barely-there version of itself, cut so delicately it looked like air had been tailored.

In a house where tweed can be armor, this was tweed as whisper. Birds hovered over the collection as a guiding idea: freedom, motion, travel. Featherlike textures and flighty embroideries fluttered across silhouettes that moved like breath instead of structure.

There were flashes of plumage in color and surface — at times bright, at times raven-dark — and plenty of soft, floating chiffon that made the models look as if they were gliding rather than walking.

The best trick was how the craft wasn't obvious.

Up close, the work was meticulous: a level of handwork couture clients pay for, and ateliers live for. But the overall effect stayed easy, almost casual; as if the clothes were beautiful without demanding applause.

Blazy played with the artistic technique trompe l’oeil, including a tank top-and-jeans idea reimagined in organza, and with textures that were romantic but also a little strange; couture that winked.

In a brand built on total looks and strong house signatures, Blazy offered something personal: choice. Models were invited to pick symbols and messages to stitch into the clothes — a love note, a sign, a private mark.

It pushed Chanel away from “uniform” and toward intimacy: couture as a wearable secret, not just a public statement.

The show also had a sense of casting as storytelling.

Blazy’s runways have tended to carry an open, joyful energy, and that continued here — a mix of ages, backgrounds and presences that made the clothes feel lived-in.

Model Bhavitha Mandava, fresh off her viral moment at the house’s Métiers d’Art show, returned.

Later she closed as a couture bride, shimmering and feathered, smiling as if she knew she was ending the scene exactly on the right note.

The soundtrack shifted moods like a DJ set, moving from Disney sweetness to millennial nostalgia — including Moby’s “Porcelain,” and a mashup that blended Oasis’ “Wonderwall” with The Verve’s “Bitter Sweet Symphony.”

By the finale, the room was playing along.

Big sets are easy. Blazy’s debut didn’t try to overpower Chanel with noise or force a new era with aggression. Instead, he made it feel alive.

Armani's new direction

Silvana Armani stepped forward Tuesday with her first couture collection as creative director of Armani Privé, taking the spotlight after the death of her uncle, Giorgio Armani, in September.

Armani, who worked alongside him for more than four decades, becomes the only woman leading a couture house this season, in a week dominated by high-profile debuts from male designers.

Her debut kept the house’s signature restraint but pushed it toward a lighter, more wearable mood. The lineup was trimmed to about 60 looks, a sharper edit than the brand’s typical scale.

Tailoring opened the show, but softened: relaxed suits, sheer organza shirts with ties, and wide-leg trousers in light layers that moved easily on the runway. Accessories were kept minimal — and hats were left out entirely, a notable change for a house long associated with Giorgio Armani’s love of headwear.

Tribute couture The palette stayed pale and controlled, with celadon and blush tones running through the collection.

Decoration was largely contained to embroidery, with sparkle used selectively rather than as an all-over effect.

Evening looks brought the strongest statements, including crystal-shimmered gowns that read almost weightless, sequins paired casually with wide trousers, and a column dress covered in translucent crystals under a black satin opera coat lined in matching green.

The finale delivered a direct link to the founder: a bridal gown designed by Giorgio Armani for his last Privé collection, shown publicly for the first time.