Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
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Swedish Ambassador: Swedish Companies Planning on Setting up Regional Headquarters in Saudi Arabia

Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)
Swedish Ambassador to Saudi Arabia Petra Menander during a tour of a Swedish company in Saudi Arabia. (Asharq Al-Awsat)

Relations between Saudi Arabia and Sweden are witnessing rapid development with the expansion of cooperation in the fields of innovation, logistics and services and others.

Swedish Ambassador to Saudi Arabia Petra Menander told Asharq Al-Awsat that the Saudi-Swedish joint committee is currently working on further deepening relations.

“In November last year, we agreed on 45 activities across four sectors to improve our cooperation, half of which have been implemented,” she added.

“Sweden and Saudi Arabia are natural partners in the global transition toward a more sustainable, knowledge-based economy,” she remarked.

“The presence of approximately 60 Swedish companies in the Kingdom, many of which are expanding their operations, demonstrates strong confidence in the Saudi market and its long-term potential,” she stressed.

“Saudi Arabia is Sweden’s largest trading partner in the Middle East and North Africa. While trade volumes vary year to year, the overall trajectory is one of steady growth. Our bilateral trade grew almost 5 % last year and has increased by more than 90% since 2018,” the ambassador went on to say.

Moreover, Menander added: “As the European Union, we are Saudi Arabia's most important partner for investments and trade and that is a relationship that can grow deeper. Sweden is one of the strongest supporters of free trade within the European Union and we believe that there is a great potential to further increase trade between our countries.”

“Half of the Swedish companies have or are planning to set up regional headquarters in Saudi Arabia, many of them are engaged in local manufacturing in the Kingdom and they invest in research and in training the thousands of young Saudi talents they employ,” she said.

She added that Sweden has a strong desire to expand in green energy and smart climate solutions. Swedish companies, such as Hitachi Energy, ABB and Systemair, are contributing to energy efficiency, electrification, and renewable infrastructure.

In the fields of logistics and infrastructure, she noted that “Swedish engineering and design firms are contributing to the planning and execution of major infrastructure projects and have a strong track record in delivering leading solutions for major projects, including within road, rail and air transport with companies such as Sweco, Volvo Trucks and Scania.”

Healthcare and life sciences are among the foundations of cooperation. “Swedish firms such as Diaverum, Getinge, and AstraZeneca are delivering high-quality care and conducting clinical research in the Kingdom,” said Menander.

Furthermore, she revealed that Swedish companies, such as Epiroc and Quant, are helping to modernize and decarbonize the mining sector through advanced technologies.

Sweden is also a global leader in digital maturity and connectivity. Companies like Ericsson are not only advancing 5G and 6G technologies but also investing in local R&D partnerships, added the ambassador.

In terms of smart industry and automation, she said: “With companies like Tetra Pak, Roxtec and SKF, Sweden supports the development of sustainable and efficient industrial ecosystems.”

These areas reflect Sweden’s strengths in innovation, equality, and long-term thinking essential for building resilient and future-ready economies, added the ambassador.

Furthermore, Menander described ties between Saudi Arabia and Sweden as excellent. “They are grounded in mutual respect, shared ambitions, and a commitment to long-term partnership. Our kingdoms are united by a forward-looking vision - one that embraces creativity, working together towards sustainability and growth,” she told Asharq Al-Awsat.

“In foreign policy our positions align om many key areas, as was seen during political consultations in Stockholm between Vice Minister of Foreign Affairs Eng. Waleed bin Abdulkarim El-Khereiji and State Secretary for Foreign Affairs Dag Hartelius.”

She also noted the “close cooperation between Saudi and Swedish business sectors, where there are great opportunities to enhance the partnership between our two countries.”

“I attended the executive meeting of the Saudi-Swedish Joint Business Council in Stockholm in May, where leading private companies from our two kingdoms discussed new economic initiatives,” she said.

“There about 60 Swedish companies with a presence in Saudi Arabia feel at home and are committed to strengthening their ties with the Kingdom. According to a Business Climate Survey which was conducted among Swedish companies and just published, 91% view the business climate as good or very good and 74% plan to increase their investments.”

“We also see an exciting dialogue in new areas, for instance through Swedish participation in the recent Arab European Cities Dialogue, where participants from Sweden saw many similarities when two regions came together to discuss governance, urban planning, and digitalization for a better future,” stressed Menander.

“We see that the numbers of visitors in both directions between our countries are going up, and we see new partnerships budding almost every day. We see more Saudi film and music appearing in Sweden and we increasingly see Swedish fashion, music and gaming in Saudi Arabia,” she remarked. “In fact, I often meet young Saudis who know about Sweden because they work for Swedish companies like Ikea and H&M.”

“Finally, we see a great interest in deeper cooperation in the field of innovation. Sweden ranks among the most innovative countries in the world and Saudi Arabia makes impressive investments into building an innovative ecosystem with close links between research and entrepreneurship,” she noted.

“We are happy to see that the cooperation is flourishing, including through institutional cooperation and by visits of start-ups both from Saudi Arabia to Sweden and from Sweden to Saudi Arabia,” continued Menander.

“Our cooperation spans a wide range of sectors where Swedish expertise and values align closely with the ambitions of Vision 2030. During our recent national day celebration, some of our companies displayed examples of how they contribute to these goals,” she said.

“These investments are aligned with Saudi Arabia’s Vision 2030, focusing on sectors such as green transition, healthcare, logistics and smart manufacturing and in many cases also include investments into research and development in Saudi Arabia,” the ambassador stated. “In parallel, we see a growing interest in collaboration between Swedish and Saudi incubators, particularly to support small and medium-sized enterprises (SMEs).”

“In May, Business Sweden, the Swedish Trade and Invest Council in Riyadh, organized two trade delegations to Saudi Arabia. The first focused on infrastructure projects and included Swedish companies specializing in digital solutions, construction equipment, energy, waste management, and air and water treatment solutions. These companies explored how Swedish expertise could contribute to Saudi Arabia's Vision 2030 by engaging with several giga projects,” Menander explained.



US Stocks Pull Back on Oil, Iran War Worries

A trader works on the trading floor at the New York Stock Exchange (NYSE) in Manhattan, New York City, US, November 11, 2022. REUTERS/Andrew Kelly/File Photo
A trader works on the trading floor at the New York Stock Exchange (NYSE) in Manhattan, New York City, US, November 11, 2022. REUTERS/Andrew Kelly/File Photo
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US Stocks Pull Back on Oil, Iran War Worries

A trader works on the trading floor at the New York Stock Exchange (NYSE) in Manhattan, New York City, US, November 11, 2022. REUTERS/Andrew Kelly/File Photo
A trader works on the trading floor at the New York Stock Exchange (NYSE) in Manhattan, New York City, US, November 11, 2022. REUTERS/Andrew Kelly/File Photo

Wall Street stocks slipped early Thursday, after oil prices soared on reports that the United States could launch fresh attacks on Iran before key midterm elections.

The Dow Jones Industrial Average dipped 0.2 percent to 51,074.31, while the broad-based S&P 500 Index lost 0.3 percent to 7,776.28.

The tech-focused Nasdaq Composite Index retreated 0.5 percent to 27,405.11, AFP reported.

The gloomier start was "based on two factors that have been haunting the market: both oil prices rising sharply and also (bond) yields that are returning to yesterday's peak levels," said Peter Cardillo of Spartan Capital Securities.

He told AFP that these will be an "ongoing problem for the market in the near term."

Cardillo said that oil prices have jumped as US President Donald Trump said he did not want to deal with Iran.

"And now it looks as though there's been a shift in strategy from an economic squeeze on the Iranian economy to a new round of massive bombing," he warned.

After reports that Washington could open new attacks against Iran, international benchmark Brent North Sea crude rallied to $105.46 per barrel.

The main US contract, West Texas Intermediate rose to $92.82 per barrel before cooling slightly.

Meanwhile, the yield on the 10-year Treasury note advanced to 5.3 percent and that on the 30-year note was at 5.7 percent.


A Year After Riyadh Halted Rent Hikes, the Market Tests a New Balance

Development work on plots during the first year of the Real Estate Balance Program in Riyadh (SPA)
Development work on plots during the first year of the Real Estate Balance Program in Riyadh (SPA)
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A Year After Riyadh Halted Rent Hikes, the Market Tests a New Balance

Development work on plots during the first year of the Real Estate Balance Program in Riyadh (SPA)
Development work on plots during the first year of the Real Estate Balance Program in Riyadh (SPA)

A year after regulations freezing rent increases began to take effect, the rental market in Riyadh has begun to show a clear shift in the trajectory of prices. Residential rents grew by 4.5 percent in August 2026, the slowest pace of increase in more than three years, while the share of household income absorbed by rent declined to about 15 percent, from more than 17.5 percent a year earlier.

These developments point to a gradual easing of the price pressures that drove rents to high levels in recent years, but they are not enough on their own to conclude that the market has entered a sustainable equilibrium. Rental activity continues to grow, while the market still needs to absorb new supply and determine the impact of the regulations on the decisions of investors, developers and tenants.

The regulatory provisions governing the relationship between landlords and tenants in Riyadh were issued on September 25, 2025, pursuant to the directive of Crown Prince and Prime Minister Mohammed bin Salman to take measures to achieve balance in the capital’s real estate sector, with the approval of the Council of Ministers and by royal decree. The provisions were later published in the official gazette, Umm Al-Qura, and took effect on November 7 of the same year. They remain in effect for five years and provide for a freeze on annual rent increases for residential and commercial properties within Riyadh’s urban boundaries, in addition to regulating rents for vacant properties that had previously been leased and setting rules governing contract renewals and evictions.

These provisions formed part of a broader package of measures aimed at restoring balance to the capital’s real estate market. The package included increasing the supply of residential land, developing the system of white land and vacant property fees, strengthening the regulation of rental relationships, and raising levels of documentation and transparency.

Development works on plots during the first year of the Real Estate Balance Program in Riyadh (SPA)

About a year after the provisions took effect, the capital’s rental market has begun to show signs of gradual repricing, with slower rent growth and a decline in the burden of rent on household income. However, the extent to which the market moves toward a more sustainable equilibrium will remain linked to the trajectory of new supply, development and financing costs, and households’ ability to afford housing.

The latest available data indicate that residential rents in Riyadh rose by 4.5 percent year-on-year in August 2026, marking the 12th consecutive month of slower growth and the lowest pace of increase in more than three years, according to an analysis based on data from the General Authority for Statistics.

Although rents continued to rise year-on-year, the slower pace reflects a gradual easing of the price pressures that the capital experienced in recent years, alongside a package of government measures aimed at restoring balance to the real estate market.

The regulation of the rental market was part of this package, which included increasing the supply of residential land, developing the system of white land and vacant property fees, as well as strengthening the regulation of rental relationships and raising levels of documentation and transparency in the market.

In an indicator directly linked to households’ ability to afford housing costs, the share of rent in household income in Riyadh declined to about 15 percent, compared with more than 17.5 percent in September 2025.

Abdullah Al-Hammad, CEO of the General Real Estate Authority, said last September that this decline was one of the initial effects measured from the real estate balance decisions in the capital.

This indicator is particularly significant because it measures the share of rent in household income, providing a clearer reading of changes in housing affordability and the impact of market movements on tenants.

This coincided with a continued slowdown in housing-related inflation across the Kingdom. The growth rate of prices in the housing, water, electricity, gas and other fuels category declined to 3.9 percent year-on-year in August, from 4.2 percent in July.

By contrast, the slowdown in price growth was not accompanied by a similar contraction in rental activity across the Kingdom. The number of rental transactions rose to about 446,300 in August, compared with 325,200 in the same month of 2025, an annual increase of 37 percent.

The value of rental transactions also increased by 32 percent to 10.62 billion riyals ($2.83 billion), compared with about 8.03 billion riyals a year earlier. The residential sector accounted for about 343,700 transactions, an increase of 36 percent, while the value of its transactions rose 28 percent to 5.59 billion riyals.

Although these figures reflect the performance of Saudi Arabia’s rental market as a whole and do not separately measure the impact of the measures implemented in Riyadh, they indicate that slower rent growth has not, so far, been accompanied by a broad contraction in rental activity.

Balance or a Transitional Phase?

A year after the regulations were implemented, the picture raises the question of whether the current indicators represent the beginning of a sustainable equilibrium in Riyadh’s rental market, or whether they reflect a transitional phase during which the market is reshaping price levels, returns, and the behavior of tenants and investors. According to real estate specialists, determining the direction of this trend will depend on developments in new supply, development and financing costs, and households’ ability to afford housing in the coming period.

Real estate expert and commentator Abdullah Al-Mousa told Asharq Al-Awsat that the current indicators reflect a tangible impact from the latest regulatory measures on Riyadh’s rental market, particularly the freeze on annual increases. He noted that slower rent growth and the decline in the burden of rent on household income reflect an easing of some of the price pressures that the capital has experienced in recent years.

He explained that this improvement cannot be attributed solely to the freeze on increases, but comes within a comprehensive package of measures that included regulating the relationship between landlords and tenants, fixing rents under specific regulations, increasing the supply of land, developing the white land fee system, and strengthening documentation and transparency in the market.

Al-Mousa said it was too early to consider the rental market to have reached “full equilibrium,” saying that what is currently taking place is closer to a transition from a period of rapidly rising prices toward stability, repricing and testing new levels of equilibrium.

He added that sustainable equilibrium is not measured by slower prices alone, but by the market’s ability to provide sufficient supply, maintain affordable housing costs relative to household income, and keep occupancy rates stable while ensuring that investment in the rental sector remains attractive.

Regarding the impact of the regulations on the behavior of landlords and tenants, Al-Mousa noted that their effect may be behavioral and contractual as much as it is related to prices. They give tenants greater ability to anticipate their future obligations and limit sudden increases, which could encourage them to remain in a unit for longer periods.

At the same time, the regulations may encourage landlords to place greater priority on tenant stability and regular payment rather than relying on raising rents at every renewal.

He noted that the regulations have also reshaped the way units are priced and negotiated, particularly for properties entering the market for the first time, where the initial rent becomes more important in determining the subsequent course of the contract. This is prompting owners and developers to study pricing more carefully and link it to the unit’s location, quality, level of services and the value it provides to the tenant.

Al-Mousa considered that this shift could, over the long term, move competition in the rental market away from focusing on raising prices and toward improving the quality of real estate products and retaining tenants for longer periods. This would reflect a market moving toward greater competition over value and stability, rather than price alone.

Reshaping Investment Economics

Real estate expert and marketer Saqr Al-Zahrani told Asharq Al-Awsat that rental regulations are likely to reshape the economics of investment in the residential sector, rather than simply limiting investment activity. He explained that limited growth in rental revenues, alongside rising land, financing and construction costs, will push investors to scrutinize target returns more closely and focus on assets capable of generating stable cash flows and achieving greater operational efficiency.

He added that the next phase could see a greater shift by institutional investors toward towers and integrated, professionally managed residential complexes, benefiting from economies of scale in reducing operating costs, improving occupancy efficiency, and diversifying products and services. At the same time, standalone residential units may become less attractive as rental assets, as a larger share of them shifts toward ownership by end users.

According to Al-Zahrani, demand for housing in Riyadh will not necessarily decline, but it may become more selective, with tenants paying greater attention to balancing price, location, space, product quality and services. Landlords, meanwhile, will rely more heavily on asset quality and sustainable occupancy rather than relying solely on rent growth.

He noted that among the key indicators that should be monitored over the next two years are rent growth rates, the volume of new supply, occupancy and vacancy rates, net investment returns, the movement of households from renting to homeownership, the length of time units remain on the market, and the ratio of housing costs to household income.

Al-Zahrani said one of the most significant potential shifts is the movement of some investment away from individual residential units toward integrated residential assets, particularly as projects capable of relying on actual local demand and generating stable cash flows become increasingly important.

At the same time, he warned that continued increases in development costs, combined with limited rent growth, could prompt some investors to reduce the supply allocated for rental or redirect capital toward homeownership projects.

Conversely, improved homeownership affordability could gradually encourage some tenants to shift from bearing rental costs toward building homeownership, potentially reshaping the pattern of demand in the capital’s housing market.


Maersk Raises Emergency Fuel Surcharge Due to Middle East Conflict

FILE PHOTO: A truck transports a Maersk container at APM Terminals at the Port of Los Angeles, California, US, March 4, 2026.   REUTERS/Mike Blake/File Photo
FILE PHOTO: A truck transports a Maersk container at APM Terminals at the Port of Los Angeles, California, US, March 4, 2026. REUTERS/Mike Blake/File Photo
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Maersk Raises Emergency Fuel Surcharge Due to Middle East Conflict

FILE PHOTO: A truck transports a Maersk container at APM Terminals at the Port of Los Angeles, California, US, March 4, 2026.   REUTERS/Mike Blake/File Photo
FILE PHOTO: A truck transports a Maersk container at APM Terminals at the Port of Los Angeles, California, US, March 4, 2026. REUTERS/Mike Blake/File Photo

Danish shipping group Maersk said on Thursday it was increasing its emergency fuel surcharge (EFS) on all export collections and import deliveries due to ⁠the ongoing conflict ⁠in the Middle East.

Oil prices rose on Thursday on worries about supply from ⁠the Middle East region amid an increase in attacks on shipping in the Gulf and the Strait of Hormuz, while the US cut output as a hurricane menaced offshore production.

Maersk ⁠said ⁠in a statement it was increasing its EFS to 20% as of October 12, and that it would continue to review the surcharge regularly.