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SAS Opens Riyadh Hub, Pledges $1bn to Boost AI Growth

SAS seeks to advance digital transformation through partnerships with Saudi government, private sector, and universities (Shutterstock)
SAS seeks to advance digital transformation through partnerships with Saudi government, private sector, and universities (Shutterstock)
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SAS Opens Riyadh Hub, Pledges $1bn to Boost AI Growth

SAS seeks to advance digital transformation through partnerships with Saudi government, private sector, and universities (Shutterstock)
SAS seeks to advance digital transformation through partnerships with Saudi government, private sector, and universities (Shutterstock)

Underscoring Saudi Arabia’s growing role as a regional center for innovation and digital transformation, SAS, a global leader in data and artificial intelligence (AI), announced the opening of its new Middle East and North Africa regional headquarters in Riyadh.

The announcement came during the SAS Innovate On Tour event in the Saudi capital, marking not only an expansion of the company’s operations but also a deepening commitment to supporting the goals of Saudi Vision 2030, which places data and AI at the heart of the country’s economic transformation and sustainable innovation agenda.

Speaking to Asharq Al-Awsat, Dr. James Goodnight, Chief Executive Officer of SAS, said the company brings over four decades of experience in analytics and AI, offering trusted capabilities that directly support Vision 2030’s ambitions across government, finance, healthcare, energy, and smart cities.

He noted that long-term impact for SAS is built on a sustained commitment to innovation. This includes a $1 billion investment in industry-specific AI solutions to ensure we remain at the forefront of technological progress and deliver advanced capabilities for years to come.

Regional Hub at the Heart of Transformation

SAS said its new regional headquarters in Riyadh reinforces its more than two-decade presence in the Kingdom and brings it closer to its network of partners and clients across the region.

“Saudi Arabia is rapidly emerging as a hub for innovation and digital transformation. By establishing our regional headquarters in Riyadh, we are positioning ourselves at the heart of this growth. Our investment underscores SAS’s belief in the Kingdom’s potential and our commitment to supporting Vision 2030,” said Alexander Tikhonov, Regional Director, Middle East Türkiye & Africa at SAS.

The new office will include leadership, customer engagement, consulting, and innovation divisions, serving as a collaborative center for key sectors such as banking, government, energy, utilities, and telecommunications.

“From Riyadh, SAS will partner with governments, enterprises, and academia across the Middle East to deliver cutting-edge AI and analytics solutions. This headquarters will also serve as a hub for knowledge sharing, skills development, and regional collaboration,” said Mohammed Kiki, SAS Country Manager for Saudi Arabia.

Empowering Vision 2030

Under Saudi Vision 2030, data, analytics, and AI are not viewed as supporting tools but as national pillars for building a sustainable knowledge-based economy.

Goodnight said SAS’s role in this landscape goes beyond technology, describing it as a strategic and developmental partnership with the Kingdom.

The company, he added, provides an integrated platform that supports secure data management, advanced analytics, model development and deployment, real-time decision-making, and AI governance — all key to achieving Vision 2030 objectives.

According to SAS, this comprehensive approach enables organizations to transform data into actionable insights that enhance decision-making and operational efficiency.

This vision is backed by a $1 billion global investment to accelerate the development of advanced analytics and AI solutions tailored to critical industries, including financial security, energy, healthcare, and public services.

Building Human Capital

SAS’s strategy in Saudi Arabia places strong emphasis on empowering national talent and building local capabilities in data and AI.

Goodnight said developing Saudi talent is one of the areas where the company can make the greatest impact. SAS collaborates with Saudi universities, government agencies, and private institutions to prepare young people for future careers through AI hackathons, academic training programs, and research grants.

Goodnight stressed that these initiatives aren’t side projects and are central to SAS’s mission of empowering the next generation of innovators who will drive the Kingdom’s knowledge economy.

Trust, Transparency, and Digital Sovereignty

As AI adoption accelerates globally, data governance and digital sovereignty have become critical, particularly in the public sector.

Goodnight emphasized that SAS technologies are designed to meet Saudi Arabia’s stringent regulatory and sovereignty requirements. The company’s solutions, he said, fully comply with national standards for data governance and sovereignty, providing organizations with clarity and confidence in building robust AI governance frameworks.

He added that SAS enables government entities to deploy transparent and interpretable AI systems under human oversight, ensuring that decisions align with national values and policies.

Goodnight affirmed that this approach reflects SAS’s commitment to advancing digital transformation in Saudi Arabia without compromising sovereignty or transparency.

This also aligns with the Kingdom’s push for a secure and responsible digital environment.

Cloud Readiness and Local Compliance

With the rapid shift toward cloud computing across Saudi Arabia’s public and private sectors, SAS’s cloud-native platform SAS Viya offers a flexible and secure framework for deploying AI models in compliance with national regulations.

Goodnight said the platform allows public-sector leaders to enhance performance and reduce costs by optimizing cloud resources while ensuring full adherence to data sovereignty requirements.

He added that SAS works closely with global and local partners to align its cloud infrastructure with Saudi law, offering flexible deployment options — including local servers and private cloud — to ensure sensitive data remains within the Kingdom’s borders.

Technological progress must go hand-in-hand with responsibility, Goodnight noted, adding that SAS focuses deeply on developing transparent, explainable AI that operates under human supervision.

This approach aligns with Saudi Arabia’s broader policy of promoting ethical AI and innovation governance, strengthening public trust in the Kingdom’s digital transformation and embedding transparency and accountability at the core of its technological future.

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Business

IMF and Arab Monetary Fund Sign MoU to Enhance Cooperation

The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA
The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA
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IMF and Arab Monetary Fund Sign MoU to Enhance Cooperation

The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA
The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki - SPA

The International Monetary Fund (IMF) and the Arab Monetary Fund (AMF) signed a memorandum of understanding (MoU) on the sidelines of the AlUla Conference on Emerging Market Economies (EME) to enhance cooperation between the two institutions.

The MoU was signed by IMF Managing Director Dr. Kristalina Georgieva and AMF Director General Dr. Fahad Alturki, SPA reported.

The agreement aims to strengthen coordination in economic and financial policy areas, including surveillance and lending activities, data and analytical exchange, capacity building, and the provision of technical assistance, in support of regional financial and economic stability.

Both sides affirmed that the MoU represents an important step toward deepening their strategic partnership and strengthening the regional financial safety net, serving member countries and enhancing their ability to address economic challenges.

Business

Saudi Chambers Federation Announces First Saudi-Kuwaiti Business Council

File photo of the Saudi flag/AAWSAT
File photo of the Saudi flag/AAWSAT
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Saudi Chambers Federation Announces First Saudi-Kuwaiti Business Council

File photo of the Saudi flag/AAWSAT
File photo of the Saudi flag/AAWSAT

The Federation of Saudi Chambers announced the formation of the first joint Saudi-Kuwaiti Business Council for its inaugural term (1447–1451 AH) and the election of Salman bin Hassan Al-Oqayel as its chairman.

Al-Oqayel said the council’s formation marks a pivotal milestone in economic relations between Saudi Arabia and Kuwait, reflecting a practical approach to enabling the business sectors in both countries to capitalize on promising investment opportunities and strengthen bilateral trade and investment partnerships, SPA reported.

He noted that trade between Saudi Arabia and Kuwait reached approximately SAR9.5 billion by the end of November 2025, including SAR8 billion in Saudi exports and SAR1.5 billion in Kuwaiti imports.

Business

Leading Harvard Trade Economist Says Saudi Arabia Holds Key to Success in Fragmented Global Economy

Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).
Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).
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Leading Harvard Trade Economist Says Saudi Arabia Holds Key to Success in Fragmented Global Economy

Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).
Professor Pol Antràs speaks during a panel discussion at the AlUla Conference for Emerging Market Economies (Asharq Al-Awsat).

Harvard University economics professor Pol Antràs said Saudi Arabia represents an exceptional model in the shifting global trade landscape, differing fundamentally from traditional emerging-market frameworks. He also stressed that globalization has not ended but has instead re-formed into what he describes as fragmented integration.

Speaking to Asharq Al-Awsat on the sidelines of the AlUla Conference for Emerging Market Economies, Antràs said Saudi Arabia’s Vision-driven structural reforms position the Kingdom to benefit from the ongoing phase of fragmented integration, adding that the country’s strategic focus on logistics transformation and artificial intelligence constitutes a key engine for sustainable growth that extends beyond the volatility of global crises.

Antràs, the Robert G. Ory Professor of Economics at Harvard University, is one of the leading contemporary theorists of international trade. His research, which reshaped understanding of global value chains, focuses on how firms organize cross-border production and how regulation and technological change influence global trade flows and corporate decision-making.

He said conventional classifications of economies often obscure important structural differences, noting that the term emerging markets groups together countries with widely divergent industrial bases. Economies that depend heavily on manufacturing exports rely critically on market access and trade integration and therefore face stronger competitive pressures from Chinese exports that are increasingly shifting toward alternative markets.

Saudi Arabia, by contrast, exports extensively while facing limited direct competition from China in its primary export commodity, a situation that creates a strategic opportunity. The current environment allows the Kingdom to obtain imports from China at lower cost and access a broader range of goods that previously flowed largely toward the United States market.

Addressing how emerging economies should respond to dumping pressures and rising competition, Antràs said countries should minimize protectionist tendencies and instead position themselves as committed participants in the multilateral trading system, allowing foreign producers to access domestic markets while encouraging domestic firms to expand internationally.

He noted that although Chinese dumping presents concerns for countries with manufacturing sectors that compete directly with Chinese production, the risk is lower for Saudi Arabia because it does not maintain a large manufacturing base that overlaps directly with Chinese exports. Lower-cost imports could benefit Saudi consumers, while targeted policy tools such as credit programs, subsidies, and support for firms seeking to redesign and upgrade business models represent more effective responses than broad protectionist measures.

Globalization has not ended

Antràs said globalization continues but through more complex structures, with trade agreements increasingly negotiated through diverse arrangements rather than relying primarily on multilateral negotiations. Trade deals will continue to be concluded, but they are likely to become more complex, with uncertainty remaining a defining feature of the global trading environment.

Interest rates and artificial intelligence

According to Antràs, high global interest rates, combined with the additional risk premiums faced by emerging markets, are constraining investment, particularly in sectors that require export financing, capital expenditure, and continuous quality upgrading.

However, he noted that elevated interest rates partly reflect expectations of stronger long-term growth driven by artificial intelligence and broader technological transformation.

He also said if those growth expectations materialize, productivity gains could enable small and medium-sized enterprises to forecast demand more accurately and identify previously untapped markets, partially offsetting the negative effects of higher borrowing costs.

Employment concerns and the role of government

The Harvard professor warned that labor markets face a dual challenge stemming from intensified Chinese export competition and accelerating job automation driven by artificial intelligence, developments that could lead to significant disruptions, particularly among younger workers. He said governments must adopt proactive strategies requiring substantial fiscal resources to mitigate near-term labor-market shocks.

According to Antràs, productivity growth remains the central condition for success: if new technologies deliver the anticipated productivity gains, governments will gain the fiscal space needed to compensate affected groups and retrain the workforce, achieving a balance between addressing short-term disruptions and investing in long-term strategic gains.