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Netflix Sends Off 'Stranger Things' with Bike Rides and Product Blitz

Cast member Jamie Campbell Bower and guests attend the screening for the final season of the television series "Stranger Things", at Odeon Luxe Leicester Square in London, Britain, November 13, 2025. REUTERS/Isabel Infantes
Cast member Jamie Campbell Bower and guests attend the screening for the final season of the television series "Stranger Things", at Odeon Luxe Leicester Square in London, Britain, November 13, 2025. REUTERS/Isabel Infantes
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Netflix Sends Off 'Stranger Things' with Bike Rides and Product Blitz

Cast member Jamie Campbell Bower and guests attend the screening for the final season of the television series "Stranger Things", at Odeon Luxe Leicester Square in London, Britain, November 13, 2025. REUTERS/Isabel Infantes
Cast member Jamie Campbell Bower and guests attend the screening for the final season of the television series "Stranger Things", at Odeon Luxe Leicester Square in London, Britain, November 13, 2025. REUTERS/Isabel Infantes

Netflix's hit sci-fi series "Stranger Things" is about to ride to its conclusion with a marketing and merchandising blitz befitting a blockbuster movie.

Ahead of the fifth and final season's debut on Wednesday, thousands turned out in Los Angeles at a cycling event dubbed "One Last Ride," a nod to the show's bike-riding teenagers in the fictional town of Hawkins, Indiana.

Retailers are offering everything from Demogorgon Crunch cereal to Hellfire Club backpacks for what is Netflix's largest consumer products program to date, said Netflix Chief Marketing Officer Marian Lee.

Target stores are selling more than 150 "Stranger Things" products.

Many brands are leaning in to 1980s nostalgia. Gatorade brought back an '80s Citrus Cooler flavor, and Walmart is selling a "Stranger Things" collection of Care Bears, one of the hot-selling toys of that era.

The promotional push extends around the world.

"This is a show that really resonates globally," Lee said.

In Paris, visitors can browse a Hawkins Christmas market at the Galeries Lafayette department store. A "Stranger Things" experience featuring the Hawkins Lab has stopped in San Francisco, New York, Rio de Janeiro and Sydney. New Netflix Houses inside malls feature "Stranger Things" areas.

Instead of releasing all episodes at once, Netflix will stagger the final season's episodes around major holidays. Four episodes debut on Wednesday, the day before the US Thanksgiving Day holiday, three on Christmas Day in December and the final episode on New Year's Eve.

"Stranger Things" - whose stars include Millie Bobby Brown, Finn Wolfhard and Noah Schnapp - will be hard to miss throughout the holiday season. A "Stranger Things" float featuring 1970s and '80s rock band Foreigner will appear in the Macy's Thanksgiving Day parade. More products will arrive to tempt holiday shoppers.

The all-in approach is similar to what movie studios employ for big-budget films such as "Barbie" or "Wicked," said Amanda Cioletti, an expert on licensing trends and vice president of content and strategy at research firm Informa Markets Global Licensing Group. TV shows rarely receive such treatment.

"We see 'Stranger Things' everywhere," Reuters quoted Cioletti as saying. "When you are on social media you see it, and you see it in all the storefronts. You see it in every other placement that makes sense."

Fans at the Los Angeles bike ride voiced anticipation for the final season of a series that began nine years ago.

"The (show) started when I was in about sixth grade, so I was the same age as the characters when it started," said 21-year-old Chloe Allen. "It's definitely been a huge part of my life."

Netflix hopes to keep fans interested in the "Stranger Things" world for years. A play called "Stranger Things: The First Shadow" is running on Broadway and London's West End, and an animated series is set for next year.

A live-action spinoff also is planned. "It's not a continuation of the story of Hawkins, of these characters, but it's still in the universe of 'Stranger Things,'" Co-Creator Ross Duffer said.

Executive producer Shawn Levy revealed few details but said he and the Duffers would offer fans something new.

"We are never going to repeat ourselves," Levy said.

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Entertainment

Rapper Lil Jon Confirms Death of His Son, Nathan Smith

Lil Jon performs at Gronk Beach music festival during Super Bowl week on Saturday, Feb. 11, 2023, at Talking Stick Resort in Scottsdale, Ariz. (AP)
Lil Jon performs at Gronk Beach music festival during Super Bowl week on Saturday, Feb. 11, 2023, at Talking Stick Resort in Scottsdale, Ariz. (AP)
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Rapper Lil Jon Confirms Death of His Son, Nathan Smith

Lil Jon performs at Gronk Beach music festival during Super Bowl week on Saturday, Feb. 11, 2023, at Talking Stick Resort in Scottsdale, Ariz. (AP)
Lil Jon performs at Gronk Beach music festival during Super Bowl week on Saturday, Feb. 11, 2023, at Talking Stick Resort in Scottsdale, Ariz. (AP)

American rapper Lil Jon said on Friday that his son, Nathan Smith, has died, the record producer confirmed in a joint statement with Smith’s mother.

"I am extremely heartbroken for the tragic loss of our son, Nathan Smith. His mother (Nicole Smith) and I are devastated,” the statement said.

Lil Jon described his son as ‌an “amazingly talented ‌young man” who was ‌a ⁠music producer, artist, ‌engineer, and a New York University graduate.

“Thank you for all of the prayers and support in trying to locate him over the last several days. Thank you to the entire Milton police department involved,” the “Snap ⁠Yo Fingers” rapper added.

A missing persons report was ‌filed on Tuesday for Smith ‍in Milton, Georgia, authorities ‍said in a post on the ‍Milton government website.

Police officials added that a broader search for Smith, also known by the stage name DJ Young Slade, led divers from the Cherokee County Fire Department to recover a body from a pond near ⁠his home on Friday.

"The individual is believed to be Nathan Smith, pending official confirmation by the Fulton County Medical Examiner’s Office,” the post continued.

While no foul play is suspected, the Milton Police Department Criminal Investigations Division will be investigating the events surrounding Smith’s death.

Lil Jon is a Grammy-winning rapper known for a string ‌of chart-topping hits and collaborations, including “Get Low,” “Turn Down for What” and “Shots.”

Entertainment

Keke Palmer Is a Fish Out of Water in Horror-Comedy Series Based on Cult Movie ‘The ’Burbs’

Keke Palmer and Jack Whitehall attend Premiere Event Of Peacock's "The 'Burbs" at Universal Studios Backlot on February 05, 2026 in Universal City, California. (Getty Images/AFP)
Keke Palmer and Jack Whitehall attend Premiere Event Of Peacock's "The 'Burbs" at Universal Studios Backlot on February 05, 2026 in Universal City, California. (Getty Images/AFP)
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Keke Palmer Is a Fish Out of Water in Horror-Comedy Series Based on Cult Movie ‘The ’Burbs’

Keke Palmer and Jack Whitehall attend Premiere Event Of Peacock's "The 'Burbs" at Universal Studios Backlot on February 05, 2026 in Universal City, California. (Getty Images/AFP)
Keke Palmer and Jack Whitehall attend Premiere Event Of Peacock's "The 'Burbs" at Universal Studios Backlot on February 05, 2026 in Universal City, California. (Getty Images/AFP)

The suburbs are anything but bland in the new Peacock series “The 'Burbs,” where strange things are going on. Like how jokes mix with the dread.

Inspired by the 1989 Tom Hanks-led movie of the same name, “The 'Burbs” follows a new mom as she navigates a foreign world of white picket fences and manicured lawns while also investigating a possible murder.

“It’s got the comedy, it has the drama, it's got the mystery, it's got the horror, the thrills, the suspense — all of it,” says Celeste Hughey, the creator, writer and executive producer. All eight episodes drop Friday.

Hanks is replaced by Keke Palmer, who plays a newlywed and new mom who moves into her husband's family home in fictional Hinkley Hills, where everyone is in everybody else's business. “Suburbia is a spectator sport,” she is told.

Across the street is an abandoned home, where a local teen disappeared decades ago. Palmer's Samira soon joins forces with a band of off-beat suburbanites to help solve the case, even if her own husband had some sort of role.

“I really wanted to focus on that fish-out-of-water feeling, centering Samira as a Black woman in a white suburb who is a new mom, a new wife — new everything — and trying to figure out where she belongs in the environment,” says Hughey.

The cast includes Jack Whitehall as Samira's husband and the trio of Julia Duffy, Mark Proksch and Paula Pell as her wine-swilling, investigating neighbors who form a sort of found family.

“The movie came out when I was quite young, but I remember seeing it as a kid and it being like this terrifying movie to me,” says Hughey. “But revisiting it as an adult, it's just like the most timely movie.”

The scripts crackle with witty humor, from references to Marie Kondo to “Baby Reindeer,” and jokes often improvised by the actors. Chocolate brownies are described as “the Beyoncé of desserts” and there’s a joke about how white ladies love salad.

“The ’Burbs” also touches on more serious issues over its eight episodes — microaggressions, racial profiling, bullying and childhood trauma — but takes a kooky, off-beat approach.

“I always look at things with a sense of humor,” says Hughey. “I think comedy is a way to be able to examine all these pretty heavy subjects, but in a way that’s accessible, in a way that is clarifying.”

Palmer says she grew up watching Norman Lear shows and admired his ability to both entertain and address social tensions — something she found in “The 'Burbs.”

“When I read this script for the first time, then as we started doing the show, it started to become clear that we had an opportunity to do the same thing,” Palmer says. “We can expose cliches, we can lean into things, which is one of the greatest tools of satire and comedy in itself, and horror as well, because horror can play as a good allegory for the issues in our life.”

Whitehall, who grew up in the London suburb of Putney, says he appreciates that the social commentary never feels that heavy handed between the comedy and horror: “It was great to sort of be able to play in both genres.”

There are multiple nods to the original movie, like picking the last name Fisher after the late actor Carrie Fisher, who appeared in the Hanks-led version, and naming a dog Darla after the name of the pup who starred in the 1989 version. Hanks, himself, appears in a blink-or-you’ll-miss-it image.

There’s a scene where Samira steps onto her neighbor’s grass and leaves suddenly swirl around her feet menacingly, an echo to the original. And there’s a moment when sardines and pretzels are served, a riff off a classic moment in the movie. The creators even asked original actor Wendy Schaal to return to play the town librarian.

“I really wanted to honor the original fans of the movie and make sure that they see that someone who respects the original material and loves the movie had it in their hands,” says Hughey. “I see the fans.”

Hughey said she wrote the series with Palmer's voice in mind, a piece of manifesting that turned out to actually work when she first met Palmer over a year later.

The music ranges from Bill Withers' “Lovely Day” to Steve Lacy's “Dark Red” to Doechii’s “Anxiety” and Big Pun's “I'm Not a Player.”

“Music is very much a part of my creative process and something that I wanted to stand out in the show as well,” says Hughey. “I got to pull in so many of my inspiration songs.”

Entertainment

Kurt Cobain's 'Nevermind' Guitar Up for Sale

Guitars are displayed during a press preview of The Jim Irsay Collection at Christie's Los Angeles in Beverly Hills, California, on February 5, 2026. (Photo by VALERIE MACON / AFP)
Guitars are displayed during a press preview of The Jim Irsay Collection at Christie's Los Angeles in Beverly Hills, California, on February 5, 2026. (Photo by VALERIE MACON / AFP)
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Kurt Cobain's 'Nevermind' Guitar Up for Sale

Guitars are displayed during a press preview of The Jim Irsay Collection at Christie's Los Angeles in Beverly Hills, California, on February 5, 2026. (Photo by VALERIE MACON / AFP)
Guitars are displayed during a press preview of The Jim Irsay Collection at Christie's Los Angeles in Beverly Hills, California, on February 5, 2026. (Photo by VALERIE MACON / AFP)

The guitar played by late rock legend Kurt Cobain on the anthemic grunge track "Smells Like Teen Spirit" is going under the hammer next month.

 

The 1966 Fender Mustang is among a treasure trove of instruments and musical memorabilia that also includes the logo-emblazoned drum that announced The Beatles to the United States when the Fab Four played "The Ed Sullivan Show" in 1964.

 

The Jim Irsay collection -- put together by the one-time owner of the Indianapolis Colts NFL team -- includes guitars played by musicians who defined the 20th century, including Pink Floyd's Dave Gilmour, The Grateful Dead's Jerry Garcia, as well as Eric Clapton, John Coltrane and Johnny Cash.

 

But at the center of the collection are handwritten lyrics for The Beatles' smash "Hey Jude" as well as guitars played by John Lennon, Paul McCartney and George Harrison.

 

"I think it's fair to say that this collection of Beatles instruments...is the most important assembled Beatles collection for somebody who wasn't a member of the band," Amelia Walker, the London-based head of private and iconic collections at Christie's, told AFP in Beverly Hills.

 

"There are five Beatles guitars in his collection, as well as Ringo Starr's first Ludwig drum kit (and) John Lennon's piano, on which he composed several songs from Sergeant Pepper."

 

Also included is "the drum skin from Ringo's second Ludwig kit, which is the vision which greeted 73 million Americans who tuned in to watch 'The Ed Sullivan Show' on the ninth of February 1964 when the Beatles broke America."

 

The drum kit is expected to fetch around $2 million, while the guitars could sell for around $1 million at the auction in New York, Christie's estimates.

Perhaps the most expensive item in the collection is Cobain's guitar, which experts say might sell for up to $5 million.

"It's a talismanic guitar for people of my generation... who lived through grunge," said Walker.

"(Smells Like Teen Spirit) was the anthem of that generation. That video is so iconic.

"We're incredibly proud and privileged to have that here."