The Saudi Export Development Authority (SAUDI EXPORTS), through its “Made in Saudi” program, announced on Monday the official launch of the “Saudi Crafts” sub-brand in cooperation with the Heritage Commission.
The launch of Saudi Crafts, part of the national Saudi Made brand, took place during the third annual Made in Saudi Expo held at the Riyadh from December 15 to 17, coinciding with the Year of Handicrafts.
Saudi Crafts was unveiled during “Banan: The Saudi International Handicrafts Week” in November, marking a new step in efforts to develop the handicrafts sector, empower male and female artisans, and strengthen the integration of their products within the national industrial ecosystem.
The Saudi Crafts sub-brand will highlight Saudi handicrafts as products that embody creativity, authenticity, and quality, presenting them in a contemporary manner that boosts their competitiveness in local and global markets under the umbrella of the national Saudi Made brand.
This year's Made in Saudi Expo allocated dedicated spaces to showcase artisans' products, introduce national handicraft skills, and connect artisans with supporting entities and potential buyers, thus expanding growth opportunities. It reinforces the presence of Saudi handicrafts as a key element of the Kingdom's cultural and economic identity.
The official launch of the Saudi Crafts sub-brand represents a key milestone in joint national efforts to develop creative industries, support the sustainability of local crafts, and increase the visibility of Saudi products in domestic and international markets.