Milan Fashion Week: Five Trends and Buzzwords from Menswear Previews for Next Winter

Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)
Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)
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Milan Fashion Week: Five Trends and Buzzwords from Menswear Previews for Next Winter

Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)
Models wear creations as part of the Ermenegildo Zegna Fall/Winter 2026-2027 Men's collection presented in Milan, Italy, Friday, Jan. 16, 2026. (AP Photo/Antonio Calanni)

The Olympic spirit permeated Milan Fashion Week, closing Monday, from Canadian designers Dsquared2 cheeky tribute to the Games, Emporio Armani’s in-store parade of Team Italia’s uniforms and Ralph Lauren’s celebrity-packed runway show, strong on ski resort wear as it prepares to outfit Team USA.

Fashion always reflects what is going on in the world at large, and the front-row chatter went beyond silhouettes, notably streamlined at Prada, and striking, inventive accessories, like Dsquared2’s hybrid winter footwear, to questions of diversity and sustainability.

Some highlights from four days of mostly menswear previews for Fall-Winter 2026-27:

Olympic Spirit The Italian fashion house Dsquared2, founded by Canadian twins Dean and Dan Caten, made a strong, if ironic, case for why they would have been a fun choice as Team Canada’s official Olympic outfitter for the Feb. 6-22 Games. Fellow Canadian Hudson Williams, the actor starring in the buzzy series “Heated Rivalry’’ about a gay hockey love story, opened the show, strutting down a fake-snow-covered staircase wearing a ripped double denim jacket and sparkly racing number.

Dsquared2 was a gold-medal contender for best footwear of the season. For women, the twins created a hybrid floating high heel that snaps into a sturdy ski boot at the ankle. The brand created a similar mashup for men. The designers played with Olympic imagery with their usual irreverence, including an intarsia Gold medal on a ski sweater, yet mindful of the International Olympic Committee’s strictly enforced copyrights.

Ralph Lauren presented a much more patrician approach to mountaineering in its stately Milan palazzo, with a mélange of colorful patterned knits and cozy fleece jackets layered with puffers and flannel that evoked the brand’s wholesome American heritage. Shown to an intimate celebrity crowd that included Nick Jonas, Tom Hiddleston and Noah Schnapp, the collection offered a cozy entrée to the Olympic season, even as news from home was anything but reassuring.

"As a designer you feel the vibrations in the world. Living in New York City and traveling around the world, you feel the vibrations, and if you are sensitive to that, you develop an ear or a feel for the clothes that you think you're going to do the next season,'' founder Ralph Lauren said in a social media campaign before the show.

Hats off at Prada Prada’s co-creative directors Miuccia Prada and Raf Simons explored the range of men’s headwear, from berets to fedoras, made foldable as if origami, that when flattened could be snapped onto the back of outerwear.

Runway highlights included a modular men’s cape that fit over coats and jackets, giving a layer of protection and utility. Men’s dress shirts had T-shirt necklines and buttoned down the back; exaggeratedly long and purposely worn cuffs protruded from jacket sleeves.

The ultra-slim silhouette of base layer car coats had fashionistas talking, but Miuccia Prada was unapologetic: “That’s fashion.’’

“Talking about intellectual honesty, we are working for a brand that sells expensive clothes to possibly rich people, and so you have to deal with beauty, elegance, to understand what is believable,’’ she said.

Legacy and Sustainability Zegna creative director Alessandro Sartori’s latest collection is about wardrobe building over seasons with pieces that can endure generations, like the fashion house itself that recently named co-CEOs from its fourth generation.

Sartori said he aims to produce more than fashion, but pieces that offer both quality and aesthetics. The jacket of the season was longer and more voluminous with square shoulders that can be worn single-breasted, double-breasted or more casually in a unique formation of three horizontal buttons. The styling versatility is achieved with a clever button-reversing mechanism.

“Our customers are collectors, and not just fashionistas,’’ he said. “I want people to collect pieces like watches.’’

Underlining that brand identity, Zegna displayed behind glass a nearly century-old jacket made with the company’s own fabrics. Today, the family-run business controls about 60% of its supply chain, which gives it a unique footprint as other Italian brands are enveloped in a supply chain scandal.

Simon Cracker, a 15-year-old brand featuring upcycled fashion, is among a small cadre of fashion houses on the Milan runway that can talk up sustainability with any credibility.

Jewelry for Men From the red carpet to the runway, jewelry is becoming a central consideration for men’s wardrobes. Dolce & Gabbana’s evening looks were strong on lapel jewels, from big floral pins to ornate gold brooches embedded with watches, some with long, elegant chains — true heirloom pieces. Giorgio Armani included a smattering of subtle lapel pins for men.

Prada fastened its exaggeratedly long sleeves with gemstone cufflinks, like lapis lazuli and tiger’s eye. Mismatched sculptural earrings finished the look.

Diversity and inclusion Ghanaian designer Victor Hart made his Milan runway debut supported by the decade-old Afrofashion Association, with a strong collection of statuesque denim looks that incorporated street touches like industrial belting.

Milan fashion experienced a mini-Renaissance of diversity and inclusion in the wake of the Black Lives Matters movement in 2020, after designers like Stella Jean and Edward Buchanan as well as the Afrofashion Association's Michelle Ngonmo, demanded action. But the spotlight has dimmed more recently.

Casting models from different races is the easiest, and some say most performative, way to achieve diversity. And still brands fall short. Dolce & Gabbana, which weathered a storm in 2018 over advertisements that were perceived as anti-Asian, was called out on social media for all-white runway casting for Saturday’s menswear show.

French fashion TikToker Elias Medini called it “fifty shades of white," while Hanan Besovic, the influencer behind @ideservecouture, said “having a cast of all white models in 2026 is diabolical.’’



Lululemon Slides as Bleak Forecasts Deepen Turnaround Worries

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
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Lululemon Slides as Bleak Forecasts Deepen Turnaround Worries

FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo
FILE PHOTO: A logo is displayed inside a Lululemon outlet retail store at Bicester Village in Oxfordshire, Britain, August 21, 2024. REUTERS/Hollie Adams/File Photo

Lululemon Athletica shares dropped 12% in ‌premarket trade on Friday after bleak quarterly and annual profit outlooks deepened concerns over the yoga apparel maker's turnaround amid slowing US demand, competition and tariff costs.

The stock is on track to lose more than $1.7 billion from its market value of $14.44 billion if losses hold.

The weak forecasts intensified pressure on the stock, which has lost nearly 63% of its value in the last 12 months, as investors question how quickly Lululemon can revive product momentum in its ‌key US market, ‌while competing with newcomers like Alo Yoga ‌and ⁠Vuori.

"Lulu has just ⁠entered the 'trap' phase, where fundamentals are deteriorating as competition in all categories remains stiff and pricing power is fleeting for its core franchises," Barclays analysts said.

Lululemon, known for its pricey leggings and athleisure wear, has joined peers in feeling the pinch from muted spending on higher-margin products. Waning brand ⁠appeal in North America, design missteps and a ‌lack of fresh styles ‌have also added to the pressure amid a leadership transition.

Investors are ‌watching whether incoming CEO Heidi O'Neill, a former executive ‌at struggling Nike, can revive sales after she takes over in September, a task eased by the May resolution of a months-long proxy fight with founder Chip Wilson that had weighed on ‌the stock.

"A full strategic reset under the new CEO is required," Jefferies analysts said.

NEGATIVE BRAND ⁠BUZZ ADDS ⁠WORRIES

Meghan Frank, interim co-CEO and chief financial officer, said its yoga campaign rolled out to win back shoppers "hasn't had the expected halo effect on other areas of our assortment" and cited "negative commentary" as a headwind.

The spike in negative brand sentiment across media and social channels was evident in key markets, Barclays said, including the United States and China, and was primarily related to recent concerns about material composition and product safety.

The company's forward price-to-earnings multiple is 10.06, compared with 22.85 for Nike and 15.10 for Adidas , according to LSEG data.


Designer Gabriela Hearst Still Believes in 'Brilliance of Humanity' Despite AI

Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
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Designer Gabriela Hearst Still Believes in 'Brilliance of Humanity' Despite AI

Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)
Uruguayan-US fashion designer Gabriela Hearst gestures during an interview after presenting the official suits for Uruguay's national football team ahead of the 2026 FIFA World Cup at the Centenario Stadium in Montevideo, on June 2, 2026. (Photo by Eitan ABRAMOVICH / AFP)

The "brilliance of humanity" will matter more, not less, in an AI world, Uruguayan designer Gabriela Hearst told AFP in an interview.

Natural materials and handmade craftsmanship are the hallmarks of Hearst's luxury brand, whose commitment to environmentally friendly fashion has secured her status as a sustainable style icon.

With celebrities including Kate Middleton, Julia Roberts and former US first lady Jill Biden wearing her personal brand, Hearst was also the first Latin American woman to lead the French fashion house Chloe from 2020 to 2023.

In a world threatened by climate crisis and the emergence of artificial intelligence, "there will be a genuine need for handmade creation," Hearst told AFP during a recent trip to Montevideo to present World Cup uniforms to the Uruguayan team.

"The human part, the part of our brain that is unique to us, the part that represents the brilliance of humanity, is going to matter more and more," she said.

The designer on the cusp of 50 prizes quality over quantity, and obstinately opposes fast fashion fads.

"There are so many clothes in the world," she said. "There's always a way to have a small amount, but of good quality."

Now based in New York, Hearst said she owes her intimate knowledge of quality, sustainability and "true beauty" to her native Uruguay.

"When I was little, I wanted to go travel, to see the world," she said.

"After traveling," she continued, "I was able to appreciate what it means to grow up with those star-filled skies, the nature, eating food from the land, the quality, the natural luxury that surrounded me."

"Clothes were passed down" in Hearst's community, she said, recalling picking through her mother's wardrobe filled with garments made by the family seamstress.

In her native country of 3.4 million people, hundreds of weavers work for Manos del Uruguay, a network of cooperatives that produces handcrafted garments for Hearst's brand.

The finished products end up on runways, Vogue magazine covers and even on-screen in "Sex and the City" movie sequel, where a multi-colored blanket designed by Hearst appears draped over Sarah Jessica Parker's legs.

"It's incredible that our craftsmanship reaches so far," said 60-year-old weaver Mabel Bargas, who works in one of the Manos del Uruguay workshops.

Hearst wants to leave a legacy of positive social impact by creating jobs and doing her bit for the environment.

"We can't afford to lose our human connection," she said, adding that people with privilege "have a responsibility to help others."


France Hits Shein with 22 Mn Euros in New Fines Over Consumer Violations

FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
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France Hits Shein with 22 Mn Euros in New Fines Over Consumer Violations

FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo
FILE PHOTO: Clothes from fast-fashion brand Shein hang at their office in Sao Paulo, Brazil, December 15, 2025. REUTERS/Jorge Silva/File Photo

French authorities said Wednesday that they had imposed two fines on Shein totaling more than 22 million euros ($25.5 million), citing problems with product traceability, environmental labelling and delivery times.

The new penalties bring the total fines imposed by France against the Asian fashion giant to more than 210 million euros, AFP reported.

The latest fines were imposed by the government's consumer protection agency DGCCRF following a wide-ranging investigation targeting several e-commerce platforms, primarily based outside Europe, including Shein.

The first fine of 5.77 million euros targets Infinite Style Ecommerce Co Ltd (ISEL), which handles sales for Shein.

The DGCCRF accuses Shein of failing to comply with a 14-day period required for consumers to be able to reconsider certain purchases.

The watchdog also accuses the company of omitting mandatory traceability information, such as the countries where its clothing is woven, dyed and manufactured, and of failing to disclose the presence of microplastics in its fabrics.

Microplastics, primarily found in polyester, are released into the water with every machine wash, posing a serious environmental threat.

In addition, the agency imposed a fine of 16.73 million euros on Shein's subsidiary ISSL (Infinite Styles Services Limited), accusing it of violations of consumer law.

Shein has been under fire since it established operations in France.

It is widely criticized by campaign groups and politicians for generating environmental pollution, practicing unfair competition, selling goods that fail to comply with basic regulations and imposing poor working conditions in its Chinese factories.