The Middle East region has been a perfect hub for international fashion designers after it stole the lights in the past years following the growing economic crisis which was mainly caused by the slowness of the Chinese economy. New investors, who chose the Middle East to launch their new markets, have focused on the Arabian style and introduced designs that respond to its needs – jewelry designers work on the Arab woman’s favorite stones, diamonds and Emeralds.
Some designers like Dolce & Gabbana saved efforts and time and introduced a line of Abayas that made imaginary profits and raised envy among other hesitating fashion houses. For example, in Qatar, the D&G Abayas were sold out in no time despite being rejected by many clients and designers in the region.
Apparently, Dolce & Gabbana studied the market well and understood that the Arab lady is a good listener as long as she feels respected; this respect was emphasized in decent designs with long sleeves, high collars, and unopened skirts. In the past, these designers failed in the Middle East after they introduced a low level-style that featured clichés and designs with exaggerated embroideries to justify high prices.
However, they finally reached an equation that provides them with profits and which also respects the taste of the Arab woman who desires a look with modern elegance that suit her environment and convoy trends at the same time.
“Net-a-Porter.com”, the global shopping website has introduced a line of evening dresses specially designed for the holiday season. The site has requested five international designers and fashion houses to provide one design that can be wore by the eastern woman. These designers are Elie Saab, Etro, Roland Mouret, Dolce & Gabbana, and Alexander McQueen.
The results were magnificent and designs were full of luxury and elegance for the Arab woman with a touch of uniqueness.
Net-a-porter’s Retail Fashion Director Lisa Aiken said that after studying the sales’ activity in the Middle Eastern market, the website chose the best selling designers; it worked with them closely to introduce a unique collection that respects the taste of Net-a-porter’s clients. This collection has been available exclusively on the website since the 11th of November.
Asharq Al-Awsat
