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SDAIA Launches Awareness Campaign About Protection of Personal Data

The Saudi Authority for Data and Artificial Intelligence (SDAIA)
The Saudi Authority for Data and Artificial Intelligence (SDAIA)
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SDAIA Launches Awareness Campaign About Protection of Personal Data

The Saudi Authority for Data and Artificial Intelligence (SDAIA)
The Saudi Authority for Data and Artificial Intelligence (SDAIA)

The Saudi Authority for Data and Artificial Intelligence (SDAIA) launched on Wednesday an awareness campaign under the slogan "Understand the Meaning of Your Data.”

The initiative aligns with the authority's efforts to promote awareness of the personal data protection system in the Kingdom. As the national reference for data and AI, SDAIA oversees all aspects of organizing, developing, and managing data and AI in the Kingdom.

Chief of the National Data Management Office at SDAIA Alrebdi bin Fahd Al-Rebdi stated that the campaign aims to increase individuals' awareness of the personal data protection system and their rights.

It also seeks to educate them about the importance of protecting their personal data, understanding cases of personal data disclosure, and the obligations of entities under the system's provisions.

Al-Rebdi added that through this campaign, SDAIA aims to clarify that personal data owners have several rights under the system. These include the right to know the purpose for which their personal data was processed, the right to request correction of their personal data, and the right to request destruction of this data after the processing purpose has ended.

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Microsoft Faces UK Competition Investigation Over Hiring of AI Startup’s Founder, Key Staff

FILE - Mustafa Suleyman co founder and CEO of Inflection AI speaks to journalist during the AI Safety Summit in Bletchley Park, Milton Keynes, England, on Nov. 1, 2023. The Competition and Markets Authority said Tuesday, July 16, 2024 that its review of the hirings from Inflection AI turned up “sufficient information” to open an investigation. Microsoft hired Inflection’s co-founder and CEO Mustafa Suleyman to head up its consumer artificial intelligence business, along with several top engineers and researchers. (AP Photo/Alastair Grant)
FILE - Mustafa Suleyman co founder and CEO of Inflection AI speaks to journalist during the AI Safety Summit in Bletchley Park, Milton Keynes, England, on Nov. 1, 2023. The Competition and Markets Authority said Tuesday, July 16, 2024 that its review of the hirings from Inflection AI turned up “sufficient information” to open an investigation. Microsoft hired Inflection’s co-founder and CEO Mustafa Suleyman to head up its consumer artificial intelligence business, along with several top engineers and researchers. (AP Photo/Alastair Grant)
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Microsoft Faces UK Competition Investigation Over Hiring of AI Startup’s Founder, Key Staff

FILE - Mustafa Suleyman co founder and CEO of Inflection AI speaks to journalist during the AI Safety Summit in Bletchley Park, Milton Keynes, England, on Nov. 1, 2023. The Competition and Markets Authority said Tuesday, July 16, 2024 that its review of the hirings from Inflection AI turned up “sufficient information” to open an investigation. Microsoft hired Inflection’s co-founder and CEO Mustafa Suleyman to head up its consumer artificial intelligence business, along with several top engineers and researchers. (AP Photo/Alastair Grant)
FILE - Mustafa Suleyman co founder and CEO of Inflection AI speaks to journalist during the AI Safety Summit in Bletchley Park, Milton Keynes, England, on Nov. 1, 2023. The Competition and Markets Authority said Tuesday, July 16, 2024 that its review of the hirings from Inflection AI turned up “sufficient information” to open an investigation. Microsoft hired Inflection’s co-founder and CEO Mustafa Suleyman to head up its consumer artificial intelligence business, along with several top engineers and researchers. (AP Photo/Alastair Grant)

British regulators opened a preliminary investigation on Tuesday into Microsoft's hiring of an AI startup's key staff over concerns that it could thwart competition in the booming artificial intelligence market.

The Competition and Markets Authority said its review of the hirings from Inflection AI, including its co-founder and CEO Mustafa Suleyman, turned up “sufficient information” to open an investigation.

Microsoft hired Suleyman to head up its consumer artificial intelligence business earlier this year, and brought over several top engineers and researchers. Suleyman co-founded the AI research lab DeepMind, which is now owned by Google, before setting up Inflection and is considered an influential figure in the AI world, The AP reported.

The watchdog has indicated that it was assessing whether the hirings amount to a merger that results in “a substantial lessening of competition” in the UK's AI market, in breach of the country's antitrust rules.

“We are confident that the hiring of talent promotes competition and should not be treated as a merger," Microsoft said in a statement. "We will provide the UK Competition and Markets Authority with the information it needs to complete its inquiries expeditiously.”

The British watchdog has until Sept. 11 to decide whether to give its approval or escalate the probe into an in-depth investigation. The authority has the power to reverse deals or impose fixes to address competition concerns.

Authorities on both sides of the Atlantic have become concerned about how the biggest technology companies are gobbling up the talent and products of innovative AI startups without formally acquiring them.

Three members of the US Senate wrote last week to antitrust enforcers at the Justice Department and the Federal Trade Commission, urging them to investigate Amazon's purchase of San Francisco-based Adept. The deal will result in Adept's CEO and key employees going to Amazon and giving the e-commerce giant a license to Adept’s AI systems and datasets.