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PIF Establishes Badael to Reduce Smoking Prevalence in Saudi Arabia

Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
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PIF Establishes Badael to Reduce Smoking Prevalence in Saudi Arabia

Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all
Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all

Saudi Arabia’s Public Investment Fund has announced the establishment of the Badael Company, which aims to reduce the prevalence of smoking and promote a healthier lifestyle in the Kingdom.

The initiative has been launched in the run-up to the World Health Organization (WHO) World No Tobacco Day on May 31, PIF said in a statement released Thursday.

According to PIF, the initiative is in line with Saudi Arabia’s focus on improving the quality of life for its citizens as part of Saudi Vision 2030.

“The company’s products are expected to help nearly one million people switch from smoking by 2032, representing approximately 25% of all smokers in Saudi Arabia,” said the statement.

This has the potential to deliver direct annual savings of more than SAR6 billion ($1.6 billion) on healthcare expenditure by 2032.

“Badael will also aim to deliver on PIF’s localization mandate by supporting domestic manufacturing, sourcing raw materials, knowledge transfer and development of intellectual property (IP).”

“Badael intends to make its tobacco-free nicotine delivery products available across Saudi Arabia by the end of 2023, with the aim of expanding its reach to regional and international markets in the longer term,” the statement said.

It added that the company’s products will be manufactured in Saudi Arabia, ensuring the highest level of product quality and safety. This move will provide new jobs opportunities through a partnership with the local private sector and world-class global partners.

“Badael’s vision is to curb smoking and deliver on PIF’s strategy to improve the quality of life for all, and is part of Saudi Arabia’s broader efforts to diversify the economy, localize manufacturing and drive economic transformation as well as job creation,” the statement added.

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Varieties

A Set of 1st Editions of Shakespeare's Plays Could Fetch $6 million at Auction

This photo issued by Sotheby's on Wednesday April 23, 2025, shows The First Folio of William Shakespeare, which contains 36 of Shakespeare's plays, and is "the most significant publication in the history of English literature". It is one of four folios which are due to go on sale at Sotheby's in London on May 23, where they are expected to fetch between £3.5 million and £4.5 million. (Sotheby's via AP)
This photo issued by Sotheby's on Wednesday April 23, 2025, shows The First Folio of William Shakespeare, which contains 36 of Shakespeare's plays, and is "the most significant publication in the history of English literature". It is one of four folios which are due to go on sale at Sotheby's in London on May 23, where they are expected to fetch between £3.5 million and £4.5 million. (Sotheby's via AP)
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A Set of 1st Editions of Shakespeare's Plays Could Fetch $6 million at Auction

This photo issued by Sotheby's on Wednesday April 23, 2025, shows The First Folio of William Shakespeare, which contains 36 of Shakespeare's plays, and is "the most significant publication in the history of English literature". It is one of four folios which are due to go on sale at Sotheby's in London on May 23, where they are expected to fetch between £3.5 million and £4.5 million. (Sotheby's via AP)
This photo issued by Sotheby's on Wednesday April 23, 2025, shows The First Folio of William Shakespeare, which contains 36 of Shakespeare's plays, and is "the most significant publication in the history of English literature". It is one of four folios which are due to go on sale at Sotheby's in London on May 23, where they are expected to fetch between £3.5 million and £4.5 million. (Sotheby's via AP)

A set of the first four editions of William Shakespeare’s collected works is expected to sell for up to 4.5 million pounds ($6 million) at auction next month.

Sotheby’s auction house announced the sale on Wednesday, Shakespeare's 461st birthday. It said the May 23 sale will be the first time since 1989 that a set of the First, Second, Third and Fourth Folios has been offered at auction as a single lot.

The auction house estimated the sale price at between 3.5 million and 4.5 million pounds.

After Shakespeare’s death in 1616, his plays were collected into a single volume by his friends John Heminges and Henry Condell, actors and shareholders in the playwright’s troupe, the King’s Men, The AP news reported.

The First Folio — fully titled “Mr. William Shakespeares Comedies, Histories & Tragedies” — contained 36 plays, of which half were published there for the first time. Without the book, scholars say, plays including “Macbeth,” “The Tempest” and “Twelfth Night” might have been lost. Sotheby’s called the volume “without question the most significant publication in the history of English literature.”

About 750 copies were printed in 1623, of which about 230 are known to survive. All but a few are in museums, universities or libraries. One of the few First Folios in private hands sold for $9.9 million at an auction in 2020.

The First Folio proved successful enough that a an updated edition, the Second Folio, was published in 1632, a third in 1663 and a fourth in 1685.

Although the First Folio is regarded as the most valuable, the third is the rarest, with 182 copies known to survive. It is believed the third book’s rarity is because some of the stock was destroyed in the Great Fire of London in 1666.

The Third Folio included seven additional plays, but only one – “Pericles, Prince of Tyre” – is believed to be by Shakespeare.