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AI-assisted Shopping is the Talk of the Shopping Season

Shoppers browse through stores at Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Shoppers browse through stores at Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
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AI-assisted Shopping is the Talk of the Shopping Season

Shoppers browse through stores at Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)
Shoppers browse through stores at Mall of America for Black Friday deals, Friday, Nov. 28, 2025, in Bloomington, Minn. (AP Photo/Adam Bettcher)

Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season, hoping to give consumers an easier gift-buying experience and themselves an augmented share of online spending.

Although AI-powered purchases are in early stages, the shopping assistants and agents rolled out by the likes of Walmart, Amazon and Google can do more than the chatbots of holidays past. The latest versions were designed to provide personalized product recommendations, track prices and to place some orders through unscripted “conversations” with customers, The AP news reported.

Those features are on top of shopping updates from AI platforms like OpenAI’s ChatGPT and Google Gemini. In one of the season's most talked-about launches, Google this month introduced an AI agent that can be instructed to call local stores to ask if a desired product is in stock.

San Francisco software company Salesforce estimated that AI would influence $73 billion, or 22%, of all global sales in one way or another from the Tuesday before Thanksgiving through Monday after the holiday, according to Caila Schwartz, Salesforce’s director of consumer insights.

The figure, which stood at $60 billion a year ago, encompasses everything from a ChatGPT query to AI-supplied gift suggestions on a retailer’s website, Schwartz said.

Despite the advancements, AI’s impact on holiday shopping will be “relatively limited” this year since not every shopping site has useful tools and not every shopper is willing to try them, said Brad Jashinsky, a senior retail industry analyst at information technology research and consulting firm Gartner.

“The more retailers that launch these tools, the better they get, and the more that consumers get comfortable and start to seek them out,” Jashinsky said. "But customer behavior takes a long time to change.”

Here are three ways the technology is poised to influence holiday shopping habits in 2025:

Bypassing the search bar AI's potential to simplify the search for the perfect present is most apparent so far in tools that promise to give shoppers faster and more detailed results than a web browser with a lot fewer clicks.

OpenAI upgraded ChatGPT with a shopping research feature that provides personalized buyers' guides. The information comes from product pages, reviews. prices and a user's previous interactions with the chatbot. The tool works best for complicated products like electronics and appliances, or for “detail-heavy” items like beauty or sporting goods, OpenAI said.

Then there's Rufus, the shopping assistant that Amazon rolled out last year. It now remembers information customers previously fed it, like having four children that all like board games, for example. A user's browsing and purchase history and reviews are used to personalize recommendations.

Google upgraded its AI Mode search tool to provide answers to detailed questions composed in natural language. For example, users can tell the agent they want to buy a casual sweater to wear with skirt or jeans in New York in January that goes with a skirt or jeans,

Responses are pulled from Google's 50 billion product listings. The tool can also produce charts with side-by-side comparisons of prices, features, reviews and other factors. Previously, shoppers had to use keywords, filters and product links to find the information they needed.

“This is an expansionary moment, I think, for all of technology and for commerce,” Lilian Rincon, vice president of product, consumer shopping at Google, recently told The Associated Press.

Meanwhile, Walmart’s AI shopping assistant, Sparky, offers occasion-based recommendations and synthesizes reviews. An AI-powered gift finder on Target's app exclusively for the holidays responds to prompts such as the age and special hobbies of the recipient.

New pricing tools and alerts Tools for tracking online prices have been around for years, including CamelCamelCamel, a third-party service for Amazon prices, as well as Paypal’s Honey browser extension for monitoring thousands of online shops.

This holiday season, shoppers have new options.

Amazon launched a 90-day pricing history tracker this month for virtually everything it sells. Shoppers also now can set up alerts to receive notifications when prices on specific items fall within their budgets.

Google, which for years had a basic price tracker, launched a more advanced version that lets users refine their requests with details like a garment's size and color. Microsoft's Copilot also launched a price tracker this year.

Jason Goldberg, chief commerce strategy officer at Publicis Groupe, said he thinks the new pricing tools will add more pressure on retailers to make sure their prices are competitive.

“A lot of consumers that weren’t even looking for price alerts are going to discover price alerts for the first time,” Goldberg predicted.

New ways to buy Amazon, OpenAI and Google are racing to create tools that would allow for seamless AI-powered shopping by taking consumers from browsing to buying within the same program instead of having to go to a retailer's website to complete a purchase.

OpenAI launched a new instant checkout feature that lets users buy products suggested by ChatGPT without leaving the app. Users can order merchandise from Etsy sellers and from some brands that use Shopify, including Glossier, Skims and Spanx.

OpenAI and Walmart announced a similar deal in October, saying the partnership would allow ChatGPT members to use the instant checkout feature to shop for nearly everything available on Walmart’s website except for fresh food. For now, however, the feature only supports buying one item at a time.

A different deal Target struck with OpenAI lets shoppers put multiple items in a cart on ChatGPT, including fresh food products. But when customers are ready to pay for their orders, they are directed away from the chatbot to the Target app.

New tools from Amazon and Google will give shoppers a taste of having autonomous AI assistants do the buying for them. While the services still are limited, “agentic AI” is intended to be more independent and advanced than the generative AI chatbots that excel at research and writing, experts say.

Amazon is now letting Rufus automatically purchase items for customers who click an “auto buy” button while setting up price alerts. Once a product's price drops to the desired level, customers receive notice of their completed orders and have a limited window to cancel, the company said.

The e-commerce giant also started allowing shoppers to use Rufus searches for brand-name products on the Amazon app as a gateway to other retailers. If Amazon doesn't carry a desired item in its store, a “Shop Direct” button will take them to the website of a place that does.

Google's AI Mode price tracker also includes a “buy for me” option that automatically makes a customer's purchase through Google Pay when the price is right. The feature is available for products sold by Wayfair, Chewy, Quince and some Shopify merchants, and Google expects to keep adding more stores, the company said. sellers.

Google also expanded its web browser with an automated AI call feature that phones local businesses on behalf of customers looking for information or specific products. Google's program discloses to the store that it's an AI caller, and stores can choose not to participate, the company said.

Google said it's applying the feature initially to specific product categories: toys, health and beauty, and electronics. Target and Walmart declined to comment on whether this type of service would be part of their future plans.

 

 

 

 

 

 

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Varieties

Before Megalodon, Researchers Say a Monstrous Shark Ruled Ancient Australian Seas

A illustration made in Sept. 3, 2025, of a gigantic 8 meter (26 foot) long mega-predatory lamniform shark swimming beside a long-necked plesiosaur in the seas off Australia 115 million years ago. (Pollyanna von Knorring/Swedish Museum of Natural History via AP)
A illustration made in Sept. 3, 2025, of a gigantic 8 meter (26 foot) long mega-predatory lamniform shark swimming beside a long-necked plesiosaur in the seas off Australia 115 million years ago. (Pollyanna von Knorring/Swedish Museum of Natural History via AP)
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Before Megalodon, Researchers Say a Monstrous Shark Ruled Ancient Australian Seas

A illustration made in Sept. 3, 2025, of a gigantic 8 meter (26 foot) long mega-predatory lamniform shark swimming beside a long-necked plesiosaur in the seas off Australia 115 million years ago. (Pollyanna von Knorring/Swedish Museum of Natural History via AP)
A illustration made in Sept. 3, 2025, of a gigantic 8 meter (26 foot) long mega-predatory lamniform shark swimming beside a long-necked plesiosaur in the seas off Australia 115 million years ago. (Pollyanna von Knorring/Swedish Museum of Natural History via AP)

In the age of dinosaurs — before whales, great whites or the bus-sized megalodon — a monstrous shark prowled the waters off what's now northern Australia, among the sea monsters of the Cretaceous period.

Researchers studying huge vertebrae discovered on a beach near the city of Darwin say the creature is now the earliest known mega-predator of the modern shark lineage, living 15 million years earlier than enormous sharks found before.

And it was huge. The ancestor of today’s 6-meter (20-foot) great white shark was thought to be about 8 meters (26 feet) long, the authors of a paper published in the journal Communications Biology said.

“Cardabiodontids were ancient, mega-predatory sharks that are very, very common from the later part of the Cretaceous, after 100 million years ago,” said Benjamin Kear, the senior curator in paleobiology at the Swedish Museum of Natural History and one of the study’s authors. “But this has pushed the time envelope back of when we’re going to find absolutely enormous cardabiodontids.”

Sharks have a 400-million-year history but lamniforms, the ancestors of today’s great white sharks, appear in the fossil record from 135 million years ago. At that time they were small — probably only a meter in length — which made the discovery that lamniforms had already become gigantic by 115 million years ago an unexpected one for researchers.

The vertebrae were found on coastline near Darwin in Australia’s far north, once mud from the floor of an ancient ocean that stretched from Gondwana — now Australia — to Laurasia, which is now Europe. It’s a region rich in fossil evidence of prehistoric marine life, with long-necked plesiosaurs and ichthyosaurs among the creatures discovered so far.

The five vertebrae that launched the quest to estimate the size of their mega-shark owners were not a recent discovery, but an older one that had been somewhat overlooked, Kear said. Unearthed in the late 1980s and 1990s, the fossils measured 12 centimeters (4.7 inches) across and had been stored in a museum for years.

When studying ancient sharks, vertebrae are prizes for paleontologists. Shark skeletons are made of cartilage, not bone, and their fossil record is mostly made up of teeth, which sharks shed throughout their lives.

“The importance of vertebrae is they give us hints about size,” Kear said. “If you’re trying to scale it from teeth, it’s difficult. Are the teeth big and the bodies small? Are they big teeth with big bodies?”

Scientists have used mathematical formulas to estimate the size of extinct sharks like megalodon, a massive predator that came later and may have reached 17 meters (56 feet) in length, Kear said. But the rarity of vertebrae mean questions of ancient shark size are difficult to answer, he added.

The international research team spent years testing different ways to estimate the size of the Darwin cardabiodontids, using fisheries data, CT scans and mathematical models, Kear said. Eventually, they arrived at a likely portrait of the predator’s size and shape.

“It would’ve looked for all the world like a modern, gigantic shark, because this is the beauty of it,” Kear said. “This is a body model that has worked for 115 million years, like an evolutionary success story.”

The study of the Darwin sharks suggested that modern sharks rose early in their adaptive evolution to the top of prehistoric food chains, the researchers said. Now, scientists could scour similar environments worldwide for others, Kear said.

“They must have been around before,” he said. “This thing had ancestors.”

Studying ancient ecosystems like this one could help researchers understand how today’s species might respond to environmental change, Kear added.

“This is where our modern world begins,” he said. “By looking at what happened during past shifts in climate and biodiversity, we can get a better sense of what might come next.”

Varieties

Move over Larry: Maximus the PM's Cat Grabs Belgium Spotlight

Larry the Downing Street cat is a global celebrity in his own right, with more than 900,000 followers on X. JUSTIN TALLIS / AFP/File
Larry the Downing Street cat is a global celebrity in his own right, with more than 900,000 followers on X. JUSTIN TALLIS / AFP/File
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Move over Larry: Maximus the PM's Cat Grabs Belgium Spotlight

Larry the Downing Street cat is a global celebrity in his own right, with more than 900,000 followers on X. JUSTIN TALLIS / AFP/File
Larry the Downing Street cat is a global celebrity in his own right, with more than 900,000 followers on X. JUSTIN TALLIS / AFP/File

It is no secret that a tabby named Larry wields considerable power in Downing Street. Now in Belgium, a rescue cat named Maximus has shot to social media stardom as bewhiskered sidekick and PR weapon of Prime Minister Bart De Wever.

Taken in from a shelter by the Flemish conservative leader over the summer, the grey fluffball has become a fixture on Instagram -- snapped batting at string or lolling around in the boss's office.

But while Larry has risen above politics as Chief Mouser to six British prime ministers, the adventures of De Wever's four-legged friend come with a dose of salty commentary on Belgium's turbulent public life, said AFP.

Cartoon bubbles have captured Maximus musing sardonically -- in Flemish -- on everything from the country's long-running budget showdown to strikes over his boss's austerity measures, or a new voluntary military service for young Belgians.

'Maximus, can you catch a drone?'

Less than six months after his account went live in July, Maximus has caught up with his master when it comes to Instagram followers.

The account name -- @maximustp16 -- stands for "Maximus Textoris Pulcher", a cryptic reference to that of his boss, which means "The Weaver" in Dutch.

Those in the know say the fel-influencer's posts are put up by the prime minister's personal assistant.

But the Belgian leader -- known for his deadpan sense of humor -- is also pretty prolific online, and regularly cross-posts with the cat's account when he wants to strike a lighter note.

Since taking office in February, De Wever has posted a whole series of vignettes of himself with Maximus, pushing him in a stroller or taking a nap by his side.

His first response in October to the news of a foiled plot to attack him using drone-mounted explosives?

A post showing the prime minister and reclining cat with the cartoon caption "Maximus, can you catch a drone?"

"No -- but I'm catching dreams like no one else!" the mog replies.

'Noise and hot air'

All good fun, but what is the strategy at work?

For political analyst Dave Sinardet the spoof account is chiefly a way for the 54-year-old De Wever to freshen up his public image -- and show he does not take himself too seriously.

"It's a smart way to do political PR," said Sinardet, a university professor in Brussels. "It makes politicians seem friendlier, gentler -- considering that most people see them as rational, even arrogant figures."

The Flemish nationalist faces an uphill challenge -- under fire from left-wing parties who accuse him of unpicking social protections with rolling strikes and protests targeting his government all year.

Deploying pets as political PR assets is nothing new: every US president in history, with the exception of Donald Trump, has posed with animals at the White House.

Larry the Downing Street cat is a global celebrity in his own right, with his @Number10cat account on X boasting almost 900,000 followers.

But De Wever's posts with Maximus are not to everyone's liking at home.

A video of the prime minister pretending to play "Amazing Grace" on the bagpipes -- the pipe being Maximus's tail -- during tense budget talks had the opposition hissing.

"Quite the summary of their politics: noise and hot air," snapped the socialist lawmaker Patrick Prevot.

Varieties

Indonesia Floods Were 'Extinction Level' for Rare Orangutans

Residents rest as they search for the remains of their house, buried under piles of uprooted trees swept by the flash flood, in Lintang Baru village in Aceh Tamiang, northern Sumatra, on December 11, 2025. (Photo by Aditya Aji / AFP)
Residents rest as they search for the remains of their house, buried under piles of uprooted trees swept by the flash flood, in Lintang Baru village in Aceh Tamiang, northern Sumatra, on December 11, 2025. (Photo by Aditya Aji / AFP)
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Indonesia Floods Were 'Extinction Level' for Rare Orangutans

Residents rest as they search for the remains of their house, buried under piles of uprooted trees swept by the flash flood, in Lintang Baru village in Aceh Tamiang, northern Sumatra, on December 11, 2025. (Photo by Aditya Aji / AFP)
Residents rest as they search for the remains of their house, buried under piles of uprooted trees swept by the flash flood, in Lintang Baru village in Aceh Tamiang, northern Sumatra, on December 11, 2025. (Photo by Aditya Aji / AFP)

Indonesia's deadly flooding was an "extinction-level disturbance" for the world's rarest great ape, the tapanuli orangutan, causing catastrophic damage to its habitat and survival prospects, scientists warned on Friday.

Only scientifically classified as a species in 2017, tapanulis are incredibly rare, with fewer than 800 left in the wild, confined to a small range in part of Indonesia's Sumatra.

One dead suspected tapanuli orangutan has already been found in the region, conservationists told AFP.

"The loss of even a single orangutan is a devastating blow to the survival of the species," said Panut Hadisiswoyo, founder and chairman of the Orangutan Information Centre in Indonesia.

And analysis of satellite imagery combined with knowledge of the tapanuli's range suggests that the flooding which killed nearly 1,000 people last month may also have devastated wildlife in the Batang Toru region.

The scientists focused on the so-called West Block, the most densely populated of three known tapanuli habitats, and home to an estimated 581 tapanulis before the disaster.

There, "we think that between six and 11 percent of orangutans were likely killed," said Erik Meijaard, a longtime orangutan conservationist.

"Any kind of adult mortality that exceeds one percent, you're driving the species to extinction, irrespective of how big the population is at the start," he told AFP.

But tapanulis have such a small population and range to begin with that they are especially vulnerable, he added.

Satellite imagery shows massive gashes in the mountainous landscape, some of which extend for more than a kilometer and are nearly 100 meters wide, Meijaard said.

The tide of mud, trees and water toppling down hillsides would have carried away everything in its path, including other wildlife like elephants.

David Gaveau, a remote sensing expert and founder of conservation start-up The Tree Map, said he was flabbergasted by the before-and-after comparison of the region.

"I have never seen anything like this before during my 20 years of monitoring deforestation in Indonesia with satellites," he told AFP.

The devastation means remaining tapanulis will be even more vulnerable, with sources of food and shelter now washed away.

Over nine percent of the West Block habitat may have been destroyed, the group of scientists estimated.

In a draft paper shared with AFP and set to be published as a pre-print in coming days, they warned the flooding represents an "extinction-level disturbance" for tapanulis.

They are urging an immediate halt to development in the region that will damage remaining habitat, expanded protected areas, a detailed survey of the affected area and orangutan populations and work to restore lowland forests.

The highland homes currently inhabited by tapanulis are not their preferred habitat, but it is where remaining orangutans have been pushed by development elsewhere.

Panut said the region had become eerily quiet after the landslides.

"This fragile and sensitive habitat in West Block must be fully protected by halting all habitat-damaging development," he told AFP.