Saudi Arabia's Production of Coffee Exceeds 800 Tons Annually

The Kingdom has achieved the inclusion of coffee on the UNESCO list of intangible cultural heritage. - SPA
The Kingdom has achieved the inclusion of coffee on the UNESCO list of intangible cultural heritage. - SPA
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Saudi Arabia's Production of Coffee Exceeds 800 Tons Annually

The Kingdom has achieved the inclusion of coffee on the UNESCO list of intangible cultural heritage. - SPA
The Kingdom has achieved the inclusion of coffee on the UNESCO list of intangible cultural heritage. - SPA

The Kingdom of Saudi Arabia is among the top 10 countries in the world in terms of coffee consumption, leading the government to show keen interest in this product by adopting various initiatives and programs to foster coffee cultivation, SPA reported.
The Kingdom currently produces more than 400,000 Arabica coffee trees, yielding over 800 tons annually, from the regions of Jazan, Aseer, and Al-Baha, with the sector development plan aiming to plant 1.2 million coffee trees by 2026.
On the occasion of International Coffee Day, celebrated every year on October 1st, the Ministry of Environment, Water, and Agriculture affirmed that the Kingdom hosts more than 2,535 coffee farms in the Southern Region, including over 500 model coffee farms.
The ministry stressed its commitment to work on increasing coffee production as part of crops with high economic returns.
The ministry aims to make 15 provinces in the southwestern part of the Kingdom a significant source of Saudi Arabian coffee, specifically the Arabica type known for its quality compared to other types. This effort aims to boost coffee production in the Kingdom in support of the national economy, in line with the goals of Saudi Vision 2030.
The ministry also emphasized the launch of several initiatives and programs to develop coffee cultivation, including the support provided by the Sustainable Agricultural Rural Development Program (REF) to enhance the production, manufacturing, and marketing of Arabica coffee.
Additionally, the Ministry has signed an investment agreement for the establishment of the Kingdom's first coffee city.
The Kingdom has achieved the inclusion of coffee on the UNESCO list of intangible cultural heritage.
With the support directed by the wise leadership, the term "Saudi Coffee" replaced "Arabic Coffee," and the Year of Saudi Coffee was commemorated in 2022.
Moreover, the Public Investment Fund (PIF) has been directed to launch the Saudi Coffee Company to invest in this vital sector, given its special significance among Saudis and the Kingdom's guests.



Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
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Saudi Tourism Authority Signs MoU to Boost International Marketing Strategies

Saudi Ministry of Tourism Building (File Photo AAWSAT AR)
Saudi Ministry of Tourism Building (File Photo AAWSAT AR)

The Saudi Tourism Authority (STA) has signed a memorandum of understanding (MoU) with a national marketing services company to strengthen its efforts to reach target audiences in international markets and solidify the Kingdom's standing on the global tourism map.
The MoU encompasses plans to conduct marketing studies for prominent content creators in international markets, SPA reported.

The initiative seeks to enhance STA's database and identify a select group of content creators to engage with during global promotional campaigns in 2025.
This step is part of STA's endeavour to raise awareness of the Kingdom's unique tourist destinations and highlight cultural, heritage, and natural experiences. The authority leverages innovative marketing strategies, focusing on international markets.
The MoU reflects the authority's commitment to developing the tourism sector in Saudi Arabia and achieving the objectives of Vision 2030, which aims to boost the sector's contribution to the GDP and diversify national income sources.