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Diriyah Showcases Saudi Heritage, Transformational Projects at FII7

Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA
Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA
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Diriyah Showcases Saudi Heritage, Transformational Projects at FII7

Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA
Diriyah Company had a strong presence at the 7th edition of the Future Investment Initiative (FII7) held in Riyadh. SPA

At the 7th edition of the Future Investment Initiative (FII7) held in Riyadh this week, the Diriyah Company, an FII strategic partner, showcased its investment opportunities as Saudi Arabia’s foremost heritage and culture destination to a global audience.
Diriyah Company had a strong presence at the event, with the Group CEO Jerry Inzerillo taking an active role in several panels and discussions.
Reflecting on Diriyah Company’s participation, Inzerillo said, “A giga-project at the heart of Saudi Arabia’s transformation, Diriyah is a driving force for the future of the Kingdom. As we highlight Diriyah's remarkable evolution, we invite residents, visitors, investors, and travelers to delve into its rich history and actively contribute to its unfolding future.”
“We are building one of the world’s greatest gathering places, intertwining rich history and modern culture, setting unprecedented standards for blending heritage into everyday life. We create immersive spaces where tradition blends seamlessly with modernity. By supporting our local communities, we foster a smart, sustainable, resilient, and prosperous future for all,” he said.
The Diriyah Company said in a statement that FII attendees visiting its booth engaged with experts and deepened their understanding of Diriyah's overarching vision. “This depth is reflected in the Diriyah masterplan, drawing inspiration from traditional Najdi architecture. It sets a new benchmark in heritage and urban development, positioning Diriyah as a prominent global gathering place and center of innovation, celebrating Saudi heritage and culture," it said.
A panel on the second day of FII explored the subject of "Advancing Regenerative Tourism.” Inzerillo was joined by fellow leaders from the Kingdom’s giga-projects and top-tier international hospitality brands. Moderated by CNN's Richard Quest, the discussion delved into the potential of private-sector initiatives to rejuvenate the environment and local communities, emphasizing the rising importance of regenerative tourism.

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Saudi Ministry of Culture Celebrates Successful Year of the Camel

Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA
Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA
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Saudi Ministry of Culture Celebrates Successful Year of the Camel

Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA
Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA

The Saudi Ministry of Culture has held a ceremony in Laysen Valley, Riyadh, to celebrate the successful conclusion of the Year of the Camel initiative.

Key partners who contributed significantly to achieving the cultural year's objectives were honored at Saturday’s ceremony, which started with a captivating visual presentation of Alheda'a, an oral polyphonic expression accompanied by gestures or musical instruments played by herders to communicate with their camels, recently inscribed on UNESCO's Representative List of Intangible Cultural Heritage of Humanity, followed by a visual presentation summarizing the achievements of the Year of the Camel and highlighting the collaborative efforts of the ministry and its partners from the public, private, and non-profit sectors.

The ceremony marked the culmination of a three-day closing activities of the festival organized by the Ministry of Culture, which featured an array of events and activities celebrating camels and their significance in Saudi culture that attracted a large and enthusiastic audience.

The Ministry launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. Throughout the year, numerous cultural events and activities were organized both domestically and internationally, celebrating camels and the rich cultural heritage they represent.