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Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration

Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration
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Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration

Diriyah Gate Development Authority, Amazon Sign MoU to Boost Cultural, Technical Collaboration

The Diriyah Gate Development Authority (DGDA) and Amazon have signed a MoU to boost cooperation in cultural and technical fields. The collaboration aims to enrich the visitor experience at historical sites in Diriyah and expand cultural and historical content through Amazon Alexa.

The MoU was signed by Group Chief Executive Officer of DGDA Jerry Inzerillo and Amazon Saudi Arabia Country Manager Abdo Chlala.

Group Chief Executive Officer Jerry Inzerillo remarked: “We are pleased to have signed this MoU with Amazon, opening a wide range of technological opportunities for us to explore. This day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of Saudi Arabia.”

Amazon's Managing Director of Alexa International for EMEA & APAC Eric King stated: “We are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of Saudi Arabia. This collaboration will showcase the Kingdom’s rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.”

The MoU aligns with DGDA’s efforts to achieve the goals of Vision 2030 by contributing to the tourism, cultural, and historical sectors. By utilizing Amazon’s technology platforms, comprehensive information about the rich heritage of Diriyah will be made available to a wider audience.

The partnership will also support local content development for the Diriyah community by highlighting regional products and enabling sellers to offer these items on Amazon.sa.

Furthermore, the initiative will enhance the experience of visitors to Diriyah’s historical sites through the development of interactive applications designed to deepen their understanding of the area’s significance.

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Culture

Saudi Ministry of Culture Celebrates Successful Year of the Camel

Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA
Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA
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Saudi Ministry of Culture Celebrates Successful Year of the Camel

Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA
Saudi Arabia launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. SPA

The Saudi Ministry of Culture has held a ceremony in Laysen Valley, Riyadh, to celebrate the successful conclusion of the Year of the Camel initiative.

Key partners who contributed significantly to achieving the cultural year's objectives were honored at Saturday’s ceremony, which started with a captivating visual presentation of Alheda'a, an oral polyphonic expression accompanied by gestures or musical instruments played by herders to communicate with their camels, recently inscribed on UNESCO's Representative List of Intangible Cultural Heritage of Humanity, followed by a visual presentation summarizing the achievements of the Year of the Camel and highlighting the collaborative efforts of the ministry and its partners from the public, private, and non-profit sectors.

The ceremony marked the culmination of a three-day closing activities of the festival organized by the Ministry of Culture, which featured an array of events and activities celebrating camels and their significance in Saudi culture that attracted a large and enthusiastic audience.

The Ministry launched the Year of the Camel initiative earlier this year to celebrate the camel as a cornerstone of Saudi cultural identity. Throughout the year, numerous cultural events and activities were organized both domestically and internationally, celebrating camels and the rich cultural heritage they represent.