The Saudi Export Development Authority (Saudi Exports), represented by the Made in Saudi Program and in cooperation with the Heritage Commission, launched the "Saudi Craft" sub-brand—derived from the "Saudi Made" national identity—during the Saudi International Handicrafts Week (Banan), which is held under the patronage of Minister of Culture Prince Bader bin Abdullah bin Farhan.
This launch comes as part of efforts to support and empower Saudi handicrafts, highlight their economic and cultural value, and strengthen their presence in local and global markets, SPA reported.
It builds on the ongoing integration between the industry and culture ecosystems to develop national creative industries, in line with the declaration of 2025 as the Year of Handicrafts, aiming to empower artisans, open new horizons for their products to reach broader markets, boost the national economy, and reinforce Saudi cultural identity.
The authority affirmed that the Saudi Craft identity is one of the key components supporting the national industrial identity. It seeks to document Saudi handicrafts and showcase them as national products defined by creativity, authenticity, and quality under the Saudi Made identity umbrella.
The new identity also reflects a commitment to building an integrated system for promoting Saudi handicrafts locally and internationally, in cooperation with the Heritage Commission, which plays a central role in preserving handicraft heritage and empowering practitioners through training and qualification programs, as well as raising public awareness of the sector as one of the pillars of the Kingdom’s intangible cultural heritage.
